2017 Taobao rush purchase 38 major promotion activities investment rules

　　The 38th Festival is coming soon, and the sellers must have started preparing enthusiastically. Don’t forget our Taobao event. We paid for the purchase and launched 38 promotions. Let’s see how to participate!

　　1. Theme and time of Taobao 38 promotion activities

　　1. Event theme: 38 major Taobao purchase promotions in 2017

　　2. Time rhythm:

　　1) Event opening time: March 6, 2017 00:00:00-03-03-06 23:59:59

　　2) Activity warm-up time: March 3, 2017 00:00:00-03 03 03 03 03 03 05 03 03 03 03 03 03 03 03 03 03 03 03 03 03 03 03 03 03 03 03 03 03 03 03 03 03 03 03 03 03 03 03 03 03 03 03 03 03 03 03 03 03 03 03 03 03 03 03 03 03 03 03 03 03 03 03 03 03 03 03 03 03 03 03 03 03 03 03 0

　　3. The registration and time schedule for each type is as follows. Please go to the Taobao Buy Investment Backend (link: https://tqgfreeway.ju.taobao.com/front/daily_activities_recommend.htm ) to find the corresponding activities to register:

　　For the specific time, please refer to the time displayed at the registration entrance of each event. Merchants are advised to strictly follow the registration time node. If the online investment time changes, the latest investment time of the actual entry shall prevail.

　　2. Taobao rush purchase 38 major promotional investment conditions (registered merchants and products must meet the following conditions)

　　1. The registered Tmall merchants and products must be shortlisted merchants and products for Tmall's "2017 38 Tmall Queen's Day" event, and there is no limit on Taobao merchants and products.

　　2. For the specific types of business reported, please refer to the following investment promotion standards:

　　1) Merchants and products registered for daily items must comply with the "Taojiao Daily Investment Rules"

　　2) The merchants and products registered for scene purchase must comply with the "Scene Purchase Investment Rules"

　　3) Merchants and products that must be registered today must comply with the "Taojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiao

　　4) Merchants and products that register for big brands and foreign goods must comply with the "Taojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiaojiao

　　5) The merchants and products of new products must comply with the "Tao Xun Purchase New Product Investment Rules"

　　3. All products participating in the 2017 Taobao 38 promotional promotional activities (including daily items, must-have items today, grab big brands, and grab foreign goods), must set up popular red envelopes (except Tmall International products); all merchants participating in the 2017 Taobao 38 promotional activities must-have and grab big brands today must provide flash sale products. For specific gameplay requirements, please refer to the "2017 Taobao 38 promotional promotional gameplay announcement".

　　3. Taobao rush to buy 38 major promotional products screening rules

　　For all registered products, Taobao Shopping will select high-quality products to participate in the event based on the following dimensions including but not limited to:

　　(1) Participating brands will be selected with international and domestic well-known brands and TOP Taobao brands;

　　(2) Registered products are considered from the comprehensive dimensions of daily sales and potential of goods: including dimensions such as not limited to product transaction volume and daily sales rankings for the main business categories;

　　(III) Stores mainly screen from comprehensive dimensions such as daily store sales, store Taobao rush sales and store historical activity performance, including but not limited to dimensions such as store transaction volume in the past 30 days and recent participation in Taobao rush sales;

　　(IV) At the same time, we will refer to the three DSRs of the store, the DSR of the rush-purchase products, the refund rate of disputes, and the honest operation, which reflects the store's service and quality level, etc., which will refer to the indicator dimensions of the store's service and quality level, etc., which will be referenced to the store's three DSRs, the DSRs of the products, the DSRs of the products, the disputed refund rate, and the honest operation.

　　4. Taobao rush purchase 38 promotion fee plan

　　1. The specific charges are as follows:

　　The charging standards for this 38 major promotion event are the same as the daily charging standards for Taobao purchases. For details, please refer to: https://tqgfreeway.ju.taobao.com/rule/detail.htm?spm=0.0.rightmenu.0.8Y8od9&id=4339

　　(Note: The specific charges are subject to the actual charging standards displayed in the registered activities.)

　　2. Agreement: The event agreement is signed online, and the merchant’s payment time should be implemented according to the content signed by the agreement between the two parties or online notification of Taobao purchase.

　　3. Payment method: Online payment. After the seller signs the contract, he will pay the basic software service fee for this event by himself. The system will initiate and stop payment first. After the product participates in the event normally, the basic software service fee for stop payment will be automatically deducted to the Taobao rush purchase account.

　　4. Invoice: Merchants can directly submit invoice applications when purchasing merchants in Taobao.

　　5. Taobao 38 major promotion investment plan

　　1. For Taobao rush purchases, there are about 1,000 daily items for investment promotion activities, and about 25 scenario purchases. For specific information on the number of investment promotions in various categories, please refer to the investment promotion plan in the registration entrance for each event.

　　6. Special instructions for Taobao 38 big promotions

　　1. If there are special regulations during the event, if there are special regulations during the event, if there are no special regulations, follow the relevant provisions in the "Tmall Rules" or "Taobao Rules".

　　2. The comprehensive performance of merchants during this event will be one of the important reference items for whether to cooperate with merchants in subsequent Taobao purchase activities.

　　3、根据《互联网广告管理暂行办法》的规定，商家应当对参加38大促的商品的广告部分显著标明“广告”，淘抢购作为互联网信息服务提供者，一旦发现商家发布违法广告有权依法予以制止。

　　4. For products participating in the "38 Tmall Queen's Day in 2017", the products participating in the same period of Taobao purchases will be the same. The prices of the products for the formal event and Taobao purchase prices must be the same. When the two are inconsistent, in order to ensure the legitimate rights and interests of consumers and good user experience, for Tmall or Tmall international event products with inconsistent prices of multiple SKUs, the prices of Tmall and Taobao purchases will be uniformly adjusted to the prices of Taobao purchases; for other products, the prices of Tmall and Taobao purchases will be uniformly adjusted to the lowest price; Taobao purchases will be subject to the registration price of Taobao purchases.

　　5. Products participating in the 2017 Taobao 38 major promotions will also participate in Juhuasuan for the same period. The price of the product must be consistent during the official event. If the two are inconsistent, entering the purchase from the Taobao rush purchase activity page will take effect. Purchase from channels other than the Taobao rush purchase activity page will take effect. Purchase from channels other than the Taobao rush purchase activity page will take effect.

　　6. The products participating in the 2017 Taobao rush purchase 38 major promotions will also participate in Juhuasuan at the same time. The purchase limit for the product must be consistent during the formal event. If the two are inconsistent, the minimum purchase quantity shall prevail.

　　7. If a merchant has problems with honest business such as false transactions in previous marketing activities, he will not be able to participate in this activity; if a merchant successfully participates in this activity, such as false transactions in the activity, or any other acts that harm consumers' rights and interests, Taobao Shopping has the right to manage the merchant's violations through measures such as downgrade and clearance to ensure the fairness and justice of the activity and ensure the legitimate rights and interests of consumers. The merchants who have been cleared during this activity will be restricted from registering to participate in Taobao Shopping within 30 days (inclusive) from the end of the event.

　　8. Merchants shall operate in good faith and compliantly in accordance with the law. If the merchant violates national laws and regulations, Taobao rules, Tmall service agreement, Tmall rules, Tmall International Merchant Service Agreement (applicable to Tmall International Merchant), Tmall International Rules (applicable to Tmall International Merchant), this investment promotion rules, and other rules related to this 2017 Taobao 38 major promotion event, Taobao rush will not be responsible for the activities costs and expenses that the merchant has paid due to violations of laws and breach of contract.

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