Laogao E-commerce News Weekly Information (March 20-March 24)

　　#Laogao E-commerce News# Weekly Information (March 20-March 24) 1. In order to increase the efforts to combat counterfeiting, #Amazon promotes brand registration system#; 2. Taobao’s plan to visit Taobao has been exposed! 3. Ministry of Commerce: China has suspended import of Brazilian beef; 4. People’s Daily qualifies e-commerce platforms such as Alibaba: the new real economy; 5. Weibo and Taobao work together to promote Internet celebrity e-commerce platforms.

　　1. #Amazon promotes brand registration system#

　　March 22 news, recently, Peter Faricy, vice president of Amazon Marketplace, said in an interview that brands can register trademarks and intellectual property rights on Amazon as early as next month. Once a counterfeit product appears, Amazon can remove the product and may also close the seller's account. It is reported that last year, Amazon has begun to join forces with companies such as Nike to test the new registration system and plans to expand its cooperative brands to thousands this year. Including some brands that do not intend to sell products on Amazon shopping platform, they will also register. At that time, merchants who want to sell branded products must provide brand sales and agency certificates. (Source: E-commerce News)

　　Comment: The problem of fake goods is becoming a common problem for e-commerce platforms, and Amazon has not been spared. I just hope this measure is useful.

　　2. The plan for Taobao’s 100-person big shots to be published is revealed!

　　According to reports on March 23, Taobao officially released a plan to visit Taobao for a thousand-person celebrity yesterday. Wen Zhong, general manager of Taobao Expert Platform, said that the entire Taobao plan can be summarized in "4 fast", namely fast entry and certification, fast traffic acquisition, rapid increase of fans, and rapid commercial support. According to reports, Taobao users’ current consumption habits are to plant grass first and then pull weeds, that is, to consume content first and then purchase products. However, Taobao’s content is still in a state of shortage of supply. In this Taobao plan, Taobao will open 200 big-name seats to provide support for them in many aspects such as certification, traffic and commercial monetization. (Source: Tianxia Online Business)

　　Comment: An opportunity for content entrepreneurs, follow up quickly.

　　3. Ministry of Commerce: China has suspended import of Brazilian beef

　　According to reports on March 24, China, the EU, South Korea and Chile have suspended imports of beef from Brazil in response to the recent scandal of inferior beef in Brazil. Ministry of Commerce spokesman Sun Jiwen responded yesterday that as a well-known importer of Brazilian meat, China expressed high concern about the quality problems of Brazilian meat, and the competent departments of the Chinese government have taken temporary measures in a timely manner. (Source: Ministry of Commerce)

　　Comment: Safety is the first priority, and food quality and safety cannot be ignored.

　　4. People's Daily identifies e-commerce platforms such as Alibaba: the new real economy

　　On March 20, the People's Daily recently published an article in response to the dispute between virtual and real, saying: "The new real economy represented by Alibaba is rising rapidly. The group paid a total of 23.8 billion yuan in taxes last year, driving the platform to pay at least 200 billion yuan in taxes, equivalent to the sales volume of 4,000 large shopping malls, creating more than 30 million jobs." It affirmed the nature of the e-commerce platform represented by Alibaba. (Source: People's Daily)

　　Comment: No matter whether it is black or white, catching a mouse is a good cat.

　　5. Weibo and Taobao work together to promote Internet celebrity e-commerce platforms

　　March 23rd news: Today, Weibo announced the launch of an internet celebrity e-commerce platform. This is a resource sharing platform that brings together e-commerce celebrities, e-commerce companies and e-commerce service providers in vertical fields, and will further promote the popularization of the Internet celebrity economy in the field of daily consumption. "Taobao and Weibo have set a small goal, which is to create 1,000 Internet celebrity stores with 'innovation and explosive power'." To achieve this "small goal", Weibo has launched this "Internet celebrity e-commerce platform", and all e-commerce companies and vertical opinion leaders can apply to join. E-commerce companies can expand celebrity channels on the platform and obtain resource support from Weibo to accelerate the construction of social e-commerce channels. Opinion leaders with more than 5,000 fans and a certain influence in vertical industries also have the opportunity to enter this platform and get recommendations from Weibo. (Source: Titanium Media)

　　Comments: Internet celebrities exploded in 2016, and Internet celebrities recruited in batches in 2017.

　　6. Tencent is angry: 1,800 QQ accounts have been permanently banned

　　According to March 20, recently, many netizens reported that QQs that they had used for many years were suddenly permanently banned, and these QQ numbers are usually group owners and administrators of QQ groups. On the 17th, the official official account of the QQ Security Center issued an article titled "Tencent QQ continues to crack down on illegal and irregular network behaviors and clean up bad information", explaining the ban on QQ accounts: The suspected sexual intercourse of underage pornography and infringement of citizens' personal information is an illegal act that Tencent has always been zero tolerant and severely cracked down on. Once verified, the QQ security team blocked the illegal QQ group and, depending on the serious circumstances, permanently blocked the group owner and group administrator accounts. For QQ groups and accounts that were punished for being punished, the QQ security team has passed dual judgments such as technical identification and manual review to ensure the accuracy of the attack. (Source: Kuai Technology)

　　Comment: Some QQ groups are indeed quite messy.

　　7. Following Taobao and Baidu, WeChat launched its own WeChat index

　　According to reports on March 24, this is a mobile index based on WeChat big data analysis provided by WeChat. Users can search for "WeChat Index" in the search window at the top of the WeChat client. The function is to accurately change the popularity of a certain event over a period of time. Although there are currently indexes based on the mobile Internet field, they do not include WeChat's social index, making it difficult to form three-dimensional and comprehensive user preference tracking. The purpose of WeChat opening up the big data function is to give enterprises and individuals more reference value. The WeChat index can not only display the trend of keyword search, but also discover data characteristics such as public opinion information and market demand. WeChat index is currently mainly used in three scenarios, including judging trends, monitoring public opinion, and precise marketing. (Source: Sina Technology)

　　Comment: Data is an important reference for judging current business trends.

　　8. Hundreds of merchants on a certain e-commerce platform were deducted for payment: the sales of fakes were determined based on the chat history.

　　On March 20, several merchants on the XXX e-commerce platform (hereinafter referred to as "XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX If the merchant is unable to provide certificates including the brand authorization letter within 7 working days, he will be fined ten times the sales of the "fake" goods. However, hundreds of fined merchants believe that the platform has not provided strong proof of its counterfeit sale, and it is not practical to ask it to provide a brand authorization letter. (Source: Southern Daily)

　　Comment: Is this a new way to get rich?

　　9. E-commerce companies such as Youzan in Mogujie were summoned by the central bank, and there are suspected financial risks.

　　On March 20, recently, it was learned from people close to the central bank that e-commerce service platforms represented by Mogujie, 2D Huo and Youzan have been interviewed and researched by the central bank and window guidance in the past six months. "While the regulators pay attention to the risks of Internet finance, they have noticed that many e-commerce platforms use the 'big merchant' and 'second-clean' models in the actual business process. Due to the influx of capital, many Internet companies have developed rapidly in recent years, but for supervision, when compliance issues are not resolved, the risks will also increase day by day with the expansion of scale." The above-mentioned person said, "The central bank's window guidance is not aimed at these companies, but believes that the regulatory path of the existing models of these companies is of great significance. If a feasible path is found, it can be copied to similar regulatory scenarios in the future, and it is even possible to improve the current regulations accordingly." (Source: Economic Observer)

　　Comment: While Internet companies are developing rapidly, their own management systems, internal risk control, and talent construction may not be able to keep up. If supervision cannot keep up, because of the boundless characteristics of the Internet, if something happens, it is likely to be a national event.

　　10. Ministry of Commerce: Cross-border retail imported goods are temporarily regulated according to personal items

　　On March 20, a spokesperson for the Ministry of Commerce recently said in a speech on the overall regulatory arrangements for cross-border e-commerce retail imports after the transition period. At this stage, the overall stability of the cross-border e-commerce retail import supervision model will be maintained, and cross-border e-commerce retail import goods will be temporarily regulated according to personal items. On this basis, by strengthening the main responsibilities of e-commerce companies, we will further optimize and improve regulatory measures and do a good job in preventing and controlling quality and safety risks. Establish a risk emergency response mechanism and take further measures to strictly supervise imported goods with greater quality and safety risks. In the future, in combination with legislation such as the E-Commerce Law and the development of cross-border e-commerce retail imports, the regulatory model will be further improved as needed. (Source: Yibang Power Network)

　　Comment: The market environment is changing faster and faster now, and relevant policies should be followed up quickly.

　　11. General Administration of Quality Supervision, Inspection and Quarantine: 19,000 bags of Japanese cereals in e-commerce channels have been returned

　　On March 20, after Shenzhen Dolphin Cross-border Technology Co., Ltd., which was exposed by the March 15 Gala, imported food from Japan's nuclear radiation areas through cross-border e-commerce channels, the General Administration of Quality Supervision, Inspection and Quarantine recently gave a positive response. Di Lianzhu, deputy director of the Customs Clearance Department of the General Administration of Quality Supervision, Inspection and Quarantine, said in an exclusive interview with reporters that the 19,000 bags of cereal imported from Japan have been returned by Tianjin. (Source: CCTV Finance)

　　Comment: It is best to eliminate the problem in the cradle.

　　12. Amazon launches new features: complete dressing and matching through automation

　　According to foreign media (Engadget), Amazon has launched new features for its members. The latest version of Amazon app provides a function called "Dressing Comparison" under "Programs and Functions". Users upload photos of their real-life outfits, and the program comments on different outfits. Amazon hires senior stylists to make clothing reviews and provides users with suggestions on color and fashion trends based on the clothing they choose. Some processes are done by automation, and users can get results within one minute. (Source: NetEase Technology)

　　Comment: If this can be achieved on a large scale, it will be awesome and will definitely greatly promote transactions.

　　13. Baidu announced the cancellation of the news source mechanism, soft article channels may be impacted

　　At noon on March 21, Baidu issued an announcement today to the webmaster platform, saying that it would cancel the original news source mechanism and upgrade it to a VIP club, which means that Baidu has made active changes in new media channels, and it also means that the revenue of some industrial chains may be affected. Baidu stated in the announcement that due to Baidu's upgrade of timeliness content recognition technology, the original independent news source database is no longer suitable for use, so the news source database is cancelled. (Source: Sina Technology)

　　Comment: Even if Baidu does not actively cancel the news source mechanism, Baidu's news source mechanism will continue to be challenged and thus reduce its influence at a time when new media channels are more diverse.

　　14. JD.com was prosecuted for suspected false advertising, and the court has accepted it

　　On March 20, according to the official website of Haidian Court, Mr. Wu claimed that out of trust in JD.com's publicity, he purchased an American Aolange air purifier on JD.com's official website. JD.com promotes that the purifier is produced by a US company and has obtained many patents and certifications. However, after the air purifier actually arrived, Mr. Wu found that the purifier was inconsistent with JD.com's publicity. After Mr. Wu's inquiry, many patents and certifications obtained by the air purifier promoted by JD.com do not exist. At the same time, Mr. Wu also suspected that the inspection data and manufacturer history of the air purifier promoted by JD.com are all fictional. Mr. Wu believes that JD.com's behavior is obviously false advertising and should bear the responsibility of "refund one and compensate three" in accordance with the relevant provisions of the Consumer Rights Protection Law. At present, the case is under further trial. (Source: TechWeb)

　　Comment: If the impression that JD.com has no fakes collapses, then there will be only logistics left, and it will be beaten by Tmall.

　　15. Express delivery regulations are included in the 2017 legislative plan of the State Council

　　On March 20, the "State Council's 2017 Legislative Work Plan" issued by the General Office of the State Council pointed out that the express delivery regulations have been included in this year's legislative plan. "The reason why my country has to formulate express delivery regulations is because the original express delivery development opinions can no longer meet the current needs," Zhao Xiaomin, a senior analyst in the express logistics industry, told reporters that in November 2015, the State Council had promulgated the "Express Delivery Regulations (Draft for Comments)". By February this year, the Postal Bureau issued the "13th Five-Year Plan for the Development of the Express Industry", but the two existing regulations did not define the current focus of people's attention. The express delivery industry urgently needs special regulations to further regulate it. (Source: Beijing Business Daily)

　　Comment: With the development of the industry, the development of various regulations is also for the healthy and sustainable development of the industry.

　　16. Alibaba sends a poker hunt order to start a fight against counterfeit people's war

　　On March 20, Alibaba issued a "anti-counterfeiting and killing order" in the form of playing cards for the first time. The first issue announced nine typical cases, aiming to release clues to the whole society, including law enforcement and judicial organs, to assist consumers in identifying counterfeit goods, cooperate with law enforcement agencies to handle cases, and to curb criminals’ transformation and continuous production and sale of counterfeits among platforms. Zheng Junfang, chief platform governance officer of Alibaba, said that fighting without death and death without being rigid is a well-known problem in combating counterfeiting. Therefore, in addition to continuing to promote the call for "governing counterfeiting like controlling drunk driving", he also wants to mobilize the whole society to "fight and kill the counterfeiting" to "follow the map" to automatically identify and boycott counterfeiting elements and launch a people's war against counterfeiting. (Source: Tianxia Online Business)

　　Comment: The cost of crime is too low, which is a well-known problem in combating counterfeiting.

　　17. The e-commerce shopping guide platform rebate network may be listed in the country

　　According to insiders of the Rebate Network, due to factors such as the recent acceleration of domestic IPOs, the Rebate Network may be listed on the domestic A-share market. Ge Yongchang, CEO of Rebate Network, said in an interview that Rebate Network is currently valued at more than US$1 billion and has achieved profitability. The next step will expand new consumption scenarios and start listing, which is possible at home or abroad. (Source: Caixin.com)

　　Comment: Will the rebate network have any impact on domestic e-commerce after it is listed?

　　18. Consumers sue JD.com for 10 times of compensation because the content of imported baby food is not in compliance with regulations

　　On March 22, Ms. Zheng said that she purchased 10 boxes of Xibao (HIPP) probiotic fruit milk rice flour on JD.com. After receiving the goods, there was no Chinese logo or label. The inspection found that the iron content and zinc content in the rice flour did not meet the national food safety standards for this type of product. JD.com required that the payment for the goods be refunded and ten times the compensation was made! Recently, the Haidian Court accepted the case. (Source: Sina Technology)

　　Comment: Is JD.com also surrounded by fakes?

　　19. Alibaba and Malaysia create the first eWTP "digital center"

　　March 22 news, just now, Alibaba Group and Malaysia jointly announced an important cooperation. Alibaba will work with Malaysia to build the first eWTP "digital center" outside China in the country.

　　This is also the further implementation of Jack Ma’s eWTP worldwide since the G20. eWTP is turning from a concept into a tangible action. (Source: @Laogao E-commerce Circle)

　　Comment: Alibaba and foreign governments have a lot of cooperation.

　　20. AliExpress adjusts online delivery lines to extend warehouse service time

　　On March 22, the reporter learned that AliExpress will adjust the online delivery routes of Yanwen Airlines' economic parcels, Sino-Foreign Travel-Western Postal Economic parcels, Sino-Foreign Travel-English Postal Economic parcels next month. The online shipping warehouse service time will be extended from today to help sellers improve delivery time. (Source: Yien.com)

　　Comment: Seller pay attention.

　　Thank you for your attention and support to Laogao Crown Club . Please indicate the source for reprinting.www.shxuanming.net