You need to know 6 points for title optimization

　　How to optimize the title? Many sellers will fall into the pit of title optimization if they are accidentally injured. The editor of Laogao E-commerce Club has sorted out 6 common mistakes for title optimization for sellers.

　　1. Other people’s babies rank well, so I copied them and their weight will naturally be high.

　　This is absolutely forbidden for copying other people's titles.

　　2. Write the title based on your own feelings

　　This is also a common mistake made by many sellers. Because I don't know, or I don't know how to get the corresponding data, and then I pieced together a title. This is definitely not possible. Data analysis is necessary for writing a title, especially for large categories (categories with many attribute words). This is the first issue that needs to be paid attention to whether you have traffic and whether the traffic is accurate.

　　3. The limit words cannot be written

　　The limit words are mainly reflected in the highest level, which mainly involves a violation of the rules. This is absolutely not to be written. Because this is prohibited by Taobao, if it is found or reported, it will be deleted by Taobao.

　　4. Be careful with brand words

　　Brand words are particularly sensitive. Recently, there have been too many cases of brand words written in the title being investigated and removed from the shelves and being judged for selling fakes. Yes, brand words can indeed bring me a certain amount of traffic, but the consequences are indeed very terrible. Therefore, if you are a high-quality imitation or do not have a purchase certificate, or have nothing to do with this brand, and just want to get traffic, then in order to prevent being photographed and investigated by the system or being targeted by professional counterfeiters, I suggest not to write brand words.

　　5. Will the stacking of keywords be weighted?

　　Many people think that if the keyword appears repeatedly in the title, the weight of the keyword will be very high, so there will be many title keywords superimposed. In fact, this is not helpful for weight improvement. Moreover, the title can be written in a total of 30 words, and stacking keywords will reduce the expression of many other words. This will reduce the display of many other keywords.

　　6. Do not use keywords that have traffic but have nothing to do with the product.

　　Nowadays, many people will use some words that have nothing to do with their products or are not very relevant to them to attract traffic. For example, use the current gossip hot search terms. Yes, this may indeed increase the traffic of your store in a short period of time, but the inaccuracy of such keywords will greatly affect the increase of the jump rate and reduce the conversion rate, which will have a great impact on the store. It will lower the store weight, which will affect the search traffic and the display of Taobao homepage.

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