#Laogao E-commerce Newsletter# [March 9 E-commerce Evening News Brief] Taobao "Women's Power in Shopping Cart": More than 90% of wives participated in family expenditure planning; Tmall 38 Queen's Day: Sales of more than 20,000 brands increased by more than 100%; Cainiao: The domestic express delivery industry has recovered 100% of its transportation capacity except Hubei; Ctrip Liang Jianzhang: This is the quarter that Ctrip has lost the most; Lei Jun responded to Xiaomi 10 being forced to cost-effective: go all out to hit the high-end...
E-commerce newsletter
1. Taobao "Women's Power in Shopping Cart": More than 90% of wives participate in family expenditure planning
According to March 9, Taobao released a survey report on "Women's Power in Shopping Cart" today. The report shows that 70% of women do not like to be emptied by the opposite sex. Most of the expenditures of more than 60% of the families are determined by their wives, and 95.5% of the wives will participate in the family's fiscal expenditure planning. More than 80% of women will first add their favorite babies to the shopping cart when shopping on Taobao and continue to pick and compare the products. Furthermore, women are increasingly inclined to pay for themselves. (E-commerce News)
2. Kuaishou E-commerce launches 2020 partner recruitment plan to build a more prosperous e-commerce ecosystem
March 9th news, in order to build a more prosperous Kuaishou e-commerce ecosystem, Kuaishou E-commerce launched the Kuaishou e-commerce partners 2020 recruitment plan today, facing public recruitment of agency operating institutions, e-commerce training institutions, and self-media. The cooperation forms include image content co-construction, business education, agency operation and expert incubation, etc. Kuaishou E-commerce will provide support to partners based on the cooperation situation to help partners become KOLs with professional influence in Kuaishou E-commerce. E-commerce partners will also enjoy the basic rights and interests such as official certification titles, invitations to participate in Kuaishou e-commerce closed-door meetings, as well as exclusive rights and interests such as traffic support and Kuaishou Coin rewards. (Source: Beijing News)
3. The third episode of Taobao Live "Cloud Spring Outing" is coming, giant panda makes its debut
According to March 9, at 11 noon today, the third episode of Taobao Live "Cloud Spring Outing" is coming. Users can search for "Cloud Spring Outing Together" on the Taobao APP to join in the tour. It is reported that the national treasure giant panda will also make its debut on Taobao live broadcast platform, and the Potala Palace will also return again, and coordinate with China Mobile to provide special 5G signal guarantee, launching 5G live broadcast for the first time, displaying exquisite cultural relics in the museum more clearly and smoothly. It is reported that on March 1, when Taobao Live broadcast the second episode of "Cloud Spring Outing", the Potala Palace conducted its first online live broadcast in its history. In the future, Taobao Live will also normalize the "cloud spring outing" and rely on the "cultural and tourism digital economy" jointly created by Taobao, Tmall, Alibaba Cloud and other "cultural and tourism digital economy" to provide digital comprehensive solutions for major cultural and tourism scenic spots. (Sina Technology)
4. Tmall 38 Queen's Day: Sales of more than 20,000 brands increased by more than 100%
On March 9, Tmall's "38 Queen's Day" ended yesterday. According to data released by Tmall, during the "38 Queen's Day", sales of more than 20,000 brands increased by more than 100% year-on-year, and sales driven by Taobao live streaming increased by 264% year-on-year, and the highest day drove transaction volume to increase by 650%. In addition, during this event, the total order volume of sellers in the industry belt exceeded 45 million orders, and the order volume of C2M customized products increased by 370% year-on-year. There was news before that, driven by Taobao live broadcast, the beauty industry's transactions grew against the trend, breaking through the sales of last year in one day. (E-commerce News)
5. 1688 industrial brand launches intelligent manufacturing season, digital production helps enterprises resume work
On March 9, in order to help small and medium-sized enterprises resume work smoothly, the 1688 industrial brand launched the "Smart Manufacturing Season", and the first phase mainly promoted "digital production". It worked with more than 30 professional electrical and electrical brands such as Siemens and Bull Electrical Appliances to provide digital production-related equipment and accessories for small and medium-sized enterprises. 1688 Industrial Brand also teamed up with Siemens to launch SIMICAS lightweight digital solutions to help merchants produce digitally. Before this, the 1688 Industrial Brand also held a "All-gathering" event to help small and medium-sized enterprises fight the epidemic and resume production. (E-commerce News)
Internet Information
6. Cainiao: The domestic express delivery industry has 100% restored its transportation capacity except Hubei.
According to March 9, Cainiao announced today that except for Hubei, the national express delivery outlets of major domestic express companies such as Sitong Yida have resumed work 100% today, and the daily express delivery volume has exceeded the same period last year. As of March 8, nearly 3 million express logistics personnel have resumed work nationwide. Expert Yang Daqing said that the Tongda Group's transportation capacity bears 70% of the national market transportation capacity, and Cainiao's Tongda Group's recovery is the real recovery of China's express delivery industry. (E-commerce News)
7. Ctrip Liang Jianzhang: This is the quarter where Ctrip lost the most
According to 36Kr, due to the impact of the epidemic, Ctrip Chairman Liang Jianzhang admitted that this is the "most loss year, or at least one quarter," since Ctrip's establishment. Liang Jianzhang said that since the beginning of the Spring Festival, at the worst, the losses of 80% of domestic orders have been sometimes recovered, but international orders have been difficult to recover in a short period of time. (Pengpai News)
8. Lei Jun responded to Xiaomi 10 being forced to cost-effective: go all out to hit the high-end
On March 9, with the recent release of new products from various mobile phone manufacturers, Xiaomi 10 times netizens jokingly claimed that it was "forced to be cost-effective". In response, Lei Jun posted a Weibo response, saying, "Xiaomi brand mobile phones have put down the price restrictions, pursue the ultimate experience at all costs, and do their best to impact the high-end market. Of course, we will still adhere to the corporate values of 'high pricing'." (Beijing News)
9. Ctrip executives voluntarily cut their salaries to fight the epidemic, Sun Jie and Liang Jianzhang will receive 0 salary
March 9th news, due to the impact of the epidemic, Ctrip CEO Sun Jie issued an internal letter today stating that in order to prepare for a long-term "fight against the epidemic", he and Chairman Liang Jianzhang will start 0 salaries starting this month. The company's senior executives also proposed voluntarily to cut wages at least half a salary until the industry recovers. Other employees will temporarily suspend salary increases, and front-line employees of the service department can adjust salary increases normally. In addition, after experiencing the first phase of the "fight against the epidemic" mainly based on protecting consumer rights and helping industrial chain suppliers, Ctrip has entered the second phase of the "fight against the epidemic" last week, linking hundreds of destinations and resource parties in the entire industrial chain to jointly launch the "Tourism Revival V Plan". (IT Home)
Cross-border e-commerce
10. eBay's new seller Panshi plan "Fashion Category Investment Special" will open tomorrow
On March 9, the fourth live broadcast of eBay's new seller Panshi plan: a special event for fashion category investment will be opened tomorrow afternoon. The live broadcast mainly includes eBay's new investment policy in 2020, PingPong escorts new eBay sellers, and eBay official seller protection policies under the epidemic. It is reported that the new seller Panshi plan is an online investment promotion series launched by eBay in response to the current epidemic. The series has a total of 7 live broadcasts, and the first special event for live broadcast investment in electronic products has also started at 14:00 on February 21. eBay said the launch of the program will continue to provide sellers with safe and reliable overseas options and solutions. (E-commerce News)
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