Evening information:
1. Taote: The business has been adjusted and will not be incorporated into Taobao;
2. Douyin has launched a new takeaway business in 15 cities across the country;
3. Taobao and Tmall released the "2023 Taobao Toy Trends Report";
4. Kuaishou E-commerce will carry out special governance of high-quality return rate and goods experts starting from March 10;
5. Dunhuang.com will launch the special project of "Merchant Responsibility Refund Rate Control"...
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E-commerce newsletter
1. Taote: The business has been adjusted and will not be incorporated into Taobao.
On March 6, in response to media reports that "most of the Taote team members are currently merged into Taobao" and "Taote App is in a semi-give up and semi-maintenance state", a relevant person in charge of Taote responded to a Beijing Business Daily reporter today that Taote has always insisted on direct supply from the source and cultivated the M2C model. This year, we are continuing to increase our investment in the industrial belt, and more waiters will work directly in the industrial belt, which will lead to some business adjustments, which is not a strategic change. Taote App will serve users as always, and Taote will not be merged into Taobao. (Beijing Business Daily)
2. TikTok launches takeaway business in 15 cities across the country
According to March 6, on March 5, Douyin launched takeaway business in 15 cities across the country. So far, Douyin takeout has covered about 18 cities across the country. In addition to Beijing, Shanghai and Chengdu, which were previously piloted, the cities that have recently launched include Nanjing, Xiamen, Hefei, Jiaxing, Ningbo, Guangzhou, Wuxi, Hangzhou, Wuhan, Shenzhen, Wenzhou, Suzhou, Jinhua, Changsha, Fuzhou, etc. The merchants settled in the catering industry are mainly concentrated in the catering industry. (36Kr)
3. Taobao and Tmall released the "2023 Taobao Toy Trends Report"
According to March 6, Taobao and Tmall recently released the "2023 Taobao Toy Trends Report". The report deeply analyzes the development of new products in the trendy toy industry in 2022, and also releases the eight major new product consumption trends in 2023. (Whip the Cow)
4. Kuaishou E-commerce will carry out special governance of high-quality return rate and goods experts starting from March 10
On March 6, Kuaishou E-commerce issued a notice today stating that in order to protect the legitimate rights and interests of consumers, provide a better transaction experience, and create a good consumer trust environment, the platform decided to carry out special governance of "high-quality return rate and goods expert". Starting from March 10, Kuaishou E-commerce will conduct special governance for goods selling experts with poor quality and high product refund rates. The goods seller with high quality refund rates will be dealt with in accordance with the terms of "abnormal product quality indicators" in the "Implementation Rules (Marketing)". The time for the termination of special governance depends on the governance effect. (Kuaishou E-commerce)
5. The live broadcast room of Maliuji store is renamed "Zhang Lan Qiao Life". Tonight, Zhang Lan will start her first Taobao live broadcast show
On March 6, Taobao Maliuji flagship store recently posted a store announcement stating that the live broadcast room of Maliuji store has been officially renamed "Zhang Lan Qiao Life", and Zhang Lan will start her Taobao live broadcast debut on the evening of March 6. This is also another Douyin Internet celebrity who has entered Taobao after Luo Yonghao, Yili Xiaoshazi and others. It is reported that Zhang Lan will be broadcast on Taobao live broadcast this time. In addition to the main products of Maliuji Store, it is expected to also sell related products such as food, home furnishings, beauty and health. (Ma Liuji flagship store)
Internet news
6. People familiar with the matter: Huawei splits consumer business as fake news, and the new phone will be released this month
There were previous rumors that Huawei may consider splitting consumer business internally. Huawei may reduce its investment in mobile terminal business this year and split some business R&D teams to Honor, but the implementation details are still in the discussion stage. In response, Huawei insiders said that the news was fake. The person familiar with the matter said that Huawei will continue to increase investment in mobile phone business and insist on building high-end brands. In addition, Huawei will release the latest and strongest flagship phone this month. (Sina Digital)
7. Xia Heng stepped down as the legal representative of Xiaopeng Automobile Technology Company, He Xiaopeng took over the position
According to the news on March 6, Tianyan Check App, recently, Guangzhou Xiaopeng Automobile Technology Co., Ltd. has undergone industrial and commercial changes, and Xia Heng resigned as legal representative, executive director and general manager, and He Xiaopeng, chairman of Xiaopeng Motors, took over. The company was established in May 2016 with a registered capital of approximately RMB 6.1 billion. Its business scope includes the sales of distributed AC charging piles; motor vehicle charging sales; centralized fast charging stations; car rental; new energy vehicle complete vehicle sales; new car sales, etc. It is jointly held by Guangzhou Chengxing Zhidong Automobile Technology Co., Ltd. and Guangzhou Kunpeng Science and Technology No. 1 Venture Capital Partnership. (Tianyan Check)
8. Qunar launches six major reciprocal policies to help the rapid recovery of outbound travel
According to reports on March 6, Qunar launched six major reciprocal policies to help the rapid recovery of outbound tourism. First, quickly review and lightning enter the platform. Freely match air tickets, train tickets, and hotel resources to increase the coverage capacity of departure points and solve the bottleneck of procurement resources. The third is to worry-free account period and reduce capital turnover pressure. Fourth, all-media matrix marketing helps the development of all-region tourism. Launched the "Outbound Travel Policy Update" event collection page, covering current popular overseas destinations and providing suppliers with more than 1,000 marketing resource locations. Sixth, detailed display within the end. APP is opened, home page pop-up windows of outbound travel, category channel pages, banners, PUSH and other precise access. (Kinglu.com)
Cross-border newsletter
9. Dunhuang.com will launch the special project of "Merchant Responsibility Refund Rate Control"
On March 6, Dunhuang.com issued the "Announcement on Special Projects for Refund Rate Control". The announcement shows that in order to maintain the platform ecosystem and ensure the health index of sellers' stores, the platform will launch a special project of "Merchant Responsible Refund Rate Control". The project is mainly implemented from two dimensions: positive incentive and negative governance, aiming to promote the improvement of merchant responsibility refund rate. The platform assesses the data of the previous natural month on the 5th of each month. Sellers can view them in the store’s backend at the end of March. (Dunhuang.com)
10. eBay Guaranteed Fit guarantees adaptation plan online
On March 6, eBay Automobile launched the eBay guaranteed adaptation plan. Currently, eBay provides enhanced model adaptation functions for sellers' car, truck and motorcycle "parts" publishing, and provides return guarantees for unfit items. Now, when a buyer searches for spare parts using vehicle details, eBay checks its details based on the model adaptability/compatibility table in the seller's item listing and only displays items that match the buyer's vehicle details. (eBay)
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