Can the main picture and details page be replaced after the baby is released and how to play DMP

　　Today's content can also be regarded as a Q&A article. I have replied to the questions raised by everyone in some of the articles I have written recently, so the structure of the article is a bit loose, please forgive me.

　　Let’s talk about the first question first: Can the main picture and details be changed at will after the baby is put on the shelves?

　　Many business friends have a headache when changing the main picture and details. Because they are afraid that changing it directly will affect the weight, they always dare not change it casually. I will give you a picture, so you can take a look first.

　　Figure 1

　　This is the explanation of the questions raised by everyone in the official rules. Pay attention to the text that I framed in red:

　　The operation itself will not have an impact on the sorting. What is affected is that the product description is inconsistent, the main picture has violations, and there are risks such as baby punishment and traffic decline. In other words, as long as I change the baby details and main picture normally and there are no other violations, there will basically be no problems.

　　However, it is recommended that you pay a little attention when editing the main picture and do not replace it at will. Because the quality of the main picture will greatly affect your click-through rate. If you cannot be sure that the one you want to change is "better" than the one you were originally, it is recommended not to replace it easily (you can test it in the express train first, and then change it). So when you want to change the details in the future, you can change it directly (friendly reminder: edit the product once, and the product will be re-accepted by the system, so don’t change it too frequently, frequent modifications will lead to a decrease in weight).

　　The second question is many people: What is DMP and how to activate it?

　　Figure 2

　　DMP is a Dharma disk. A simple understanding is an official promotion software that can help your store quickly and effectively identify people, achieve personalized marketing, and amplify precise results. Figure 2 is a store that has not been opened yet. You can click "I want to join", but before clicking "I want to join", you need to meet several requirements before you can apply:

　　1. Submit an application and complete the filling/submission of the store owner Wangwang, application purpose, and contact person Wangwang;

　　2. The cumulative consumption of diamond booths in the past month has been 3,000 yuan or more.

　　Therefore, friends must first meet the above two requirements when applying, otherwise the review will not be passed.

　　Figure 3

　　Of course, there are also many business friends who were ruthlessly rejected during the application process, and they don’t know what the reason for being rejected? Here I will teach you a unified guide: First, tell me what category your store sells and what it is. In the next time, you will often use the Damodisk in large-scale promotions, store launches and other activities, and use it more in daily sales, and you will be fine if you invest a monthly plan.

　　I have never opened DMP without writing. I want to test how effective it is? By the way, do some people's conscription. If I were a waiter, if I saw you just for the test, see what the effect would be? I won't pass you either. If it's not good, you won't be ready to continue using it. So don’t just say your purpose, you must pass it first.

　　Figure 4

　　In addition to what is said above, you should also pay attention to the review time and make plans in advance, as shown in Figure 4.

　　After talking about the questions about changing the main picture, details and the Dharma disk, let’s talk about the direction of the express train. Because the previous articles basically talked about the keywords in planning promotion. Although the targeting has been mentioned, I did not talk about this in depth. Today I will talk about how to set up the targeting plan. It is recommended that when making targeted plans, it is best to plan separately from keyword promotion. So what we need is to build a plan, similar to the one shown below:

　　Figure 5

　　Let’s note here that the directional plan needs to be separated. It does not mean that there is no need to write keywords in this plan. In the directional plan, the relevant keywords of the product are still needed. What we need to explain is the latter part.

　　Figure 6

　　After opening the plan, click on targeted promotion and you will see as shown in Figure 6: What we need to focus on is to place the crowd and placement.

　　First, let’s talk about the people who are deployed.

　　A. There are "visitor targeting" and "shopping intention targeting" among the people placed. We choose according to the actual situation of our store. If your store has a small customer base and the number of visitors is not large every day, it is recommended to first choose visitors who like similar stores in the area of ​​visitor targeting and identify some people;

　　B. There are more options for shopping intention orientation. You can choose the corresponding single product interest orientation according to the situation of your product, as shown in Figure 7 below:

　　Figure 7

　　The content displayed by different products is different. In addition, these pictures are just a reference case for everyone. Don’t debug according to the premium ratio above, because the bid here is relatively low. Another thing to note is: it is recommended to choose a larger premium space in the early stage, as if it is small, it will not have much effect.

　　Figure 8

　　This is the choice of display pits in the targeted promotion, divided into PC and wireless. Because now, it is basically wireless, we will basically choose the wireless display position to pay premium. For example, mobile Taobao News Center - Taobao Events, mobile Taobao Home Page - You may like it. These two are chosen by most merchants. These are the only two choices for mobile phones. For the remaining PCs, you can choose several targeted according to personal needs and conduct results testing. If the effect is not bad, it is recommended to continue to be invested. If it is just spending money and not even the most basic collection or purchase, it is recommended to give up. Because these two locations on the mobile phone are quite popular, the competition is also high, so the premium is definitely very high, so no matter which part you are doing, it is recommended to calculate your own cost.

　　Now that we have said this, let’s get a little news with you: the single item orientation of the express train will be displayed directly at the diamond booth in the later stage, which means that the single item orientation of the express train will not exist in the later stage. Just like the star shops in the express train at the beginning, they first arrived at the diamond booth, and now they are Pinsulabao, which is just an internal problem. But every change means a chance, so I hope you can get some useful things from it and make use of them. (Author: Shadow Puppet)

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