#Laogao E-commerce Newsletter# [E-commerce Evening News on April 25]

Evening news: TikTok e-commerce releases incentive activities for May Day broadcasting; JD Retail releases 12 merchant support measures; Vipshop's "New Brand Plan" domestic product sales have achieved multiple growth; TikTok's monthly active users in Southeast Asia exceeds 240 million; Amazon's self-delivery seller order cancellation process will be changed...

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. Taote Joint Publishing House initiated the first "Taote Cup" Youth Essay Competition

4月25日消息，淘特联合出版社发起首届“淘特杯”青少年征文大赛，分别针对小学生低中高年级三个组别推出了阅读经典课外读物分享心得和读后感，如《沙漠奇遇记》、《故宫一千零一夜》、《时光球原创少儿科幻小说》等。据了解，此次“淘特杯”除了邀请著名儿童文学作家、“动物小说大王”沈石溪担任总评委外，还联合安徽少年儿童出版社、阔步图书设置了“淘特杯”奖项，分别针对低中高年级三个组别设置金牌、银牌、铜牌和优秀作品。（电商报）

2. Kuaishou Store launches the "Download Presale" function

On April 25, Kuaishou E-commerce announced today that the "deposit pre-sale" function of Kuaishou store was launched. It is understood that deposit pre-sale refers to a pre-sale model in which consumers need to pay a certain amount of deposit first when purchasing pre-sale goods, and then pay the final payment after the deposit payment is over. It is reported that this deposit pre-sale activity only supports whitelist registration, and the registration method needs to contact the industry waiter, and the functions are being opened one after another. In addition, merchants need to enable Anxin Wallet to use the deposit pre-sale function; if Anxin Wallet is not enabled, it may cause the whitelist to be reported without passing. (E-commerce News)

3. Vipshop's "New Brand Plan" domestic product sales have achieved multiple growth

On April 25, Vipshop released the "Beauty List - New Brand Beauty List" today. Kelaqi, Huaxizi and Juduo won the top 3, and Kelaqi achieved sales growth of more than 140% year-on-year. It is understood that in November 2021, Vipshop officially launched the "New Brand Plan" to support excellent new domestic products. Up to now, nearly 10,000 products have been selected, covering more than 60 brands including beauty, snacks, home appliances, underwear, and boutiques. It is reported that in Vipshop's "New Brand Plan", the beauty products category has attracted particular attention. It is worth noting that Vipshop also launched the "Vippine Small Fan Box" event simultaneously, which will be launched at 10 a.m. every Sunday. (E-commerce News)

4. Meituan Live Assistant Software has been registered and approved

It is understood that Meituan recently launched a product called "Meituan Live Assistant". This product is a free broadcasting tool provided by Meituan for merchants and experts. The anchor can start broadcasting at any time through the App. It is reported that Meituan Live Assistant has improved Meituan’s previous live broadcast functions, such as the live broadcast trailer function can be released through Meituan Live Assistant, and supports anchors to add group purchases, magic box coupons, redemption coupons, tickets, group orders and other types of products. This time, Meituan Live Assistant Live Casino has added new scenarios such as group buying, e-commerce, and takeout. E-commerce News)

Internet news

5. Douyin e-commerce releases incentive activities for May Day broadcasting

According to April 25, Douyin e-commerce recently officially released the incentive activities for the May Day broadcasting plan, and the incentive policy for using short video sticker products in May was officially launched. It is reported that in this event, short videos are uploaded and short video stickers are used for live broadcast previews, reaching more potential viewers in advance before the live broadcast, and completing the task can also divide the traffic subsidy of 500,000 yuan. The time range for this policy is from 0:00 on May 1, 2022 to 24:00 on May 5, 2022. The activity policy targets are Doudian merchants that meet the conditions of merchant experience score ≥4.5, non-brand merchants, and broadcast accounts that are store-person stores and channel numbers. (E-commerce News)

6. JD Retail releases 12 merchant support measures

According to April 25, JD Retail recently integrated 12 merchant support measures and exempted service indicator assessment for stores affected by the epidemic. Specifically, for stores involved in areas affected by the epidemic, the order shipment time is temporarily extended, and merchants can get disclaimer without reporting; lightning refund service is suspended, automatic refund function is automatically refunded during timeout; and delayed delivery disputes are exempted. In addition, for agricultural product merchants affected by the epidemic, based on the comprehensive ranking of products reported in the current period, we will select the best to provide cost-effective agricultural and sideline products free video account live broadcast room pit resources. (E-commerce News)

Cross-border newsletter

7. AliExpress mobile app will be stopped in Russia

According to April 25, starting from April 26, the global AliExpress mobile app will be stopped in Russia. Android and iOS mobile phone users need to download a new app called "AliExpress: Shopping online". Previously, Russian consumers who wanted to buy products on AliExpress could access the AliExpress app or "AliExpress: Shopping online", and after April 26, Russian consumers could only purchase on "AliExpress: Shopping online". In addition to Russia, the new AliExpress app will also be launched in Belarus, Ukraine, Kazakhstan, Georgia, Indonesia, India, Europe, Australia and other regions in the future. (E-commerce News)

8. TikTok has more than 240 million monthly active users in Southeast Asia

On April 25, the Thai Digital Advertising Association recently released a report saying that it is expected that advertising spending on TikTok will reach 455 million baht in 2022, accounting for 2% of Thailand's total digital media spending, up from 362 million baht in 2021. According to Manas Sabnis, head of brand strategy at Southeast Asia and India, TikTok's recommendation algorithm was selected by MIT Technology Review as one of the 100 breakthrough technologies in the world in 2021, which shows why TikTok has been adopted faster among users. He also revealed that TikTok currently has 240 million monthly active users in Southeast Asia, with 1 trillion video views and more than 800 million video creations. (E-commerce News)

9. DHL Express releases Labor Day service arrangements for 2022

According to April 25, DHL Express issued a notice on adjustment of service arrangements for the 2022 Labor Day holiday today. From April 30 to May 2, the pick-up/delivery service and customer service manual hotline will be suspended; from May 3 to May 4, the pick-up/delivery service will be suspended, and the customer service manual hotline service will be 08:00-20:00; from May 5 to May 7, in order to cooperate with the epidemic prevention and control work in various places, the pick-up/delivery service may undergo dynamic adjustments. The notice shows that during the Labor Day holiday, users can check the latest status of express delivery through the official website of DHL Express China or use the DHL Express self-service tool. If you have special service needs, you can contact the account manager before April 27, 2022. (E-commerce News)

10. Amazon self-delivery seller order cancellation process will be changed

On April 25, Amazon issued a notice that it will change the buyer cancellation request management process for sellers' self-delivery orders. According to the different cancellation processes initiated by buyers, sellers can view the details of the request to cancel the order on multiple pages, and respond in a timely manner through correct operations to reduce returns and refunds. Specifically, the cancellation of orders after the change is divided into two types: the formal cancellation process and the informal cancellation process: the standard process for buyers to request cancellation is that they find the order they want to cancel in their Amazon account. (E-commerce News)