No matter how Taobao rules change, title optimization is essential. There is actually a big reason why many sellers cannot run their stores well. Today, Xuanming.com will share some operation details with you. Starting from the details, there is nothing wrong with it. In order to understand these details more conveniently, all take the keyword "dress" as an example.
1. Adjusting keywords is actually adjusting the competition scope
For example: autumn dresses, slim dresses, long-sleeved dresses. There is a great possibility in the title, and these three words can be used, but these three words represent different competitive circles. You can search on Taobao by yourself. When searching for these three keywords, if there are these three words in the title, then only one word will have a high weight, and the other word weight will not be high.
And more importantly, when searching these three words, the search results appear differently, and they are not very big. But it was not the case in the early days of Taobao. At that time, the trend of fragmented traffic distribution was not obvious. It is very likely that these three words were searched. Among the search results, many of the treasures were repeated.
OK, now assume that the first title subject to choose is: dress with long sleeves. Then by optimizing behavior, etc., the weight on this word is very high. However, one day, a strong competitor (or even a few strong competitors) came. They had lower prices and had advantages in the product. Then they could not survive in this circle. What you can see is that the traffic on this core word (and the long-tail word derived from this core word) has decreased rapidly.
At this time, you can change the title (note: the decline in Taobao store traffic has been maintained for a week). The method is actually no different from rewriting a title, but you don’t choose “long-sleeved dress” as the main word, but others, such as “slim dress” and so on.
2. The selection of keywords at different levels of Taobao stores is also different.
Because the store level affects the maximum amount of free natural search traffic that the store can obtain, if the store has a low level of store, you can choose some longer secondary words as the main words, which can generally be product words (or category words) plus core attribute words.
If the level is relatively high, don’t be polite. Just use the most core hot words as the main words to choose long-tail words, grab big words, and grab traffic. Dresses are the first choice.
3. The store foundation is different, and the criteria for choosing words are also different.
The comprehensive weight of the store is closely related to the store level. When the store is poor, it is recommended that you choose longer words as the main words, and you can use "product word (category word) + core attribute word" as the main words.
Many people have poor store foundations and insist on using some big and hot words. After modifying this, it is very likely that some long-tail words that were originally weighted have no weight. Therefore, it is recommended that you add category words or product words to core attribute words.
The above is how to increase the search volume of a store by optimizing detailed titles. Only when we continue to summarize some experience can we stand out in Taobao operations and the store will operate better and better!
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