How to create a single product hit with 100,000 visitors per day?

　　This model is the visitor data of the women's clothing category in February this year. After testing the model, it started to be re-listed on February 1. During the optimization process, visitors continued to grow, and the second day of removal broke out to about 40,000 visitors. In the third week, due to the shortage of some SKUs and a small number of evaluation issues, the conversion decreased and there was a certain decline. After processing, it finally broke out to about 100,000 visitors per day when it was about to be removed in the fourth week.

　　The main promotion method of this model is the direct train, but the cost is not large, and the daily consumption of a single product is basically maintained at around 1,000 yuan. The main thing is to choose models, test models and search optimization. This article mainly shares how to create such models.

　　1. Select the model

　　The first thing to ensure when choosing a model is that the attributes and price of the product must meet the needs of most people.

　　Secondly, try to choose the same model with less competition. Such models will not be too fierce in the early stage. As long as there is enough time to expand the distance between sales in the early stage, even if many new sellers follow in the middle and late stages, there is no need to worry too much. Once the sales advantage of the product is established, the possibility of being turned around by the opponent is not very high. Experienced sellers are unlikely to have to compete with the same model to rob your territory. In most cases, both sides will suffer losses in the end. Inexperienced sellers do not have the strength to rob, and they usually followers at the end of the market.

　　If you can find a source of goods and make a certain profit at the highest sales price, you can first put it on the shelves based on the actual data before making a judgment. Generally, there are about 1,000 yuan in sales, not many of the same products on the market, and other sellers can also sell a certain amount of products, so the potential for being promoted to become a hit product is relatively high.

　　However, the official function of the same model has certain errors. There are not necessarily only two companies in the entire market. Therefore, if you want to make this model, it is best to search with the core words, and then sort it by sales volume to find out whether this model is really a well-known sales volume of this company on the Internet with a large sales volume of 1,000+. If so, it can be put on the shelves first. If there is a higher sales volume than this one, you need to search the same model for the highest sales volume before confirming.

　　Reference standards for the same number of models: the same number can be put on the shelves within 1 page; the same number of models can be considered for 1 to 3 pages; the same number of models is not recommended for the shelves of more than 3 pages. The number of products on each page of the same type is 60. The specific quantity needs to be based on the actual situation of your own category.

　　If there are more models in the entire market, you need to first check whether the prices in the entire market are messy.

　　There is no need to follow the same model for 464, and someone has already followed it at 38.9 yuan, unless your purchase cost is sold at this price, it can still make a certain profit.

　　If there are many models of the same model and the price is not messy, you need to look at the sales of the entire market. If the overall sales are not high and in the early stages of the market trend, it may be a new model this year, you need to further look at the release time of this link to determine when it was launched. The release time of the product can be viewed through the e-commerce plug-in. Generally, the situation like the picture below shows that this model already existed in June last year.

　　Of course, some old models may repost a link, resulting in the inability to query historical transaction records, so you need to look at the historical transactions of several links to judge. If it is really a new product in the industry, such models can be considered on the shelves.

　　If the overall sales volume is not high and it is during the market growth period, it is not recommended to make this type of model. It is generally a popular model that is outdated. This model was sold very well last year, so many people continued to sell it this year, but the trend this year may be different from last year, so the overall sales volume is not high, and it doesn’t make any sense for you to follow in.

　　If there are many same styles, the price is not messy, and the sales volume is high, it depends on whether a few items have high sales or most items have good sales.

　　There are not many similar models like this, but only one has sales. It is necessary to further analyze the traffic source of this item through the market conditions to determine whether its volume-based method is normal and whether the sales growth is healthy. If the daily sales and visitors do not increase or decline after the volume is generated through activities, Taobao agents and other means, such a model will not have much significance.

　　Although such models were sold through Taobao on March 4, the search popularity and normal daily sales did not increase after the event. If it was not caused by serious problems in the operation, then this situation could basically be judged as a problem with the product itself, so such models are not worth following.

　　If other links with the highest sales volume and other links with the same model also have a certain sales volume, it means that the product itself has no problem with its own market acceptance. The rest depends on the resources and strength of you and your competitors.

　　Like the model shown above, if you can enter the market at a price of 49 now, you will still have the opportunity to increase volume. But if your cost can only support you to sell at a price of 89 yuan, then the probability of you starting a quantity is not high. It depends on the seller's cost control and promotion ability.

　　Through the above ideas, if there are suitable supply channels, you can generally find some good models. Although visitors can also be optimized by following the existing hot-selling models on the market, it is still recommended to find some new models that are not available on the market, so that the probability of explosion and room for improvement will be relatively greater.

　　2. Test model

　　There are many methods for this step, but the most direct and effective one is the direct train test model, and the simplest and most rough one is the diamond show test model.

　　The direct effectiveness of the express train lies in the fact that its display logic is similar to that of the natural search, so if a product performs well in the express train, its performance in the natural search will basically be good. However, the test model is limited by factors such as the plan, the weight of the single product, the drainage quantity, which leads to a high test cost and a long test process.

　　The simplicity and rudeness of the diamond exhibition is that it has a large flow and is not affected by weight, so if there are more new models that need to be tested at the same time, you can give priority to using the diamond exhibition. However, its accuracy is a little lower than that of the direct train, because it corresponds to the traffic for the entire major category.

　　During the test period, the data of click-through rate, collection rate and purchase increase rate are mainly compared. Only those higher than the industry average are considered as the main recommendation. The industry's collection and purchase increase data can be viewed through the market conditions of the business consultant.

　　The number of visitors tested for single items is generally around 200 to 500. If about 200 items are the data of clicks, collections, and purchases of single items are very poor, such models can be completed in advance, and only those with certain potential will increase the number of visitors to about 500. In order to conduct a more accurate evaluation, it is best to avoid holidays as much as possible. The duration is generally kept at about 3 to 5 days. If it is too short, it is likely to cause errors due to fluctuations in customer demand, and it is a waste of time if it is too long.

　　During the direct train test, second- and third-level words in the form of attribute + category are preferred. Choose about 10 to 20 keywords, and the daily display of a single keyword is about 5,000 to 20,000. Don't choose words that are too popular or too long-tailed. If you choose the door words, because they are new styles, their competitive advantages are not obvious, so their performance in big words is definitely not very good. Even if the keywords are still good, it is difficult to show that this style has the potential to explode, because the long-tail word accounts for only a small proportion of the demand in the entire market and cannot represent the needs of most customers in the market.

　　During the test, the main picture does not need to be optimized separately. The existing picture is used uniformly, and the wireless end in the site is opened through the delivery channel. The region selects areas with high display volume based on the hot words that the product meets.

　　If the click rate of most keywords is lower than the industry click rate, then such models can be stopped.

　　During the drilling and exhibition test, first prepare a secondary page for traffic management. The layout, location, color, copywriting, and size of the page do not need to focus on which model, and you can use the same effect to type. Then, through the core keyword search, sorting by sales volume, it can be found as a targeted store. You can refer to the direct train when the delivery time and region. The delivery location is the first focus of the PC. You do not need to invest in wireless when testing the model. The launching PC can better play the advantages of drilling and diversion. The page on the wireless side is relatively unfavorable to page diversion.

　　3. Search optimization

　　After the potential model is measured, we need to focus on optimization. Due to the limited space, the entire optimization process will be carried out in the subsequent posts. Here we mainly talk about the "single product bump" operation of weight. How to increase the weight of single products safely, quickly and healthily through some methods. This is a problem that has been considered before.

　　Since I personally reject SD, of course, the basic sales and evaluation of new stores or new products are necessary. Generally, after evaluation, I will basically stop SD and switch to paid promotion to increase the weight. However, sometimes the early promotion progress is indeed slow, and at this time, using "single products to hit the porcelain" can make new products enter the growth period faster.

　　After a period of thinking and trying, I finally verified the "single product hit" on this model. The core is still weighted according to the label of the target group, but the operation method is compliant under the current rules, so there is no need to worry about violations. If you are interested, you can go to the operation group to communicate, but the premise is that you have mastered how to choose the model. No matter what method, a qualified product is still a prerequisite for achieving good results. (Source: Paidai.com )

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