There are thousands of troops struggling on the road to Taobao. How to stand out is probably a question that every seller will consider. There are hardships and joys in doing Taobao. When you treat Taobao as a kind of fun and do it with your heart, you will find that it will bring you a lot of surprises. Whether it is grasping traffic or increasing sales, it is not a problem. As the saying goes, the plan for the year lies in spring. Let us optimize the direct train in the new year and let the store grow rapidly in this spring.
How to optimize the store direct train?
1. Optimize keywords: When promoting the express train, keyword optimization always runs through the entire promotion process. The express train plays the keywords. We must have clear ideas to adjust and optimize in order to achieve the expected results of the promotion, learn from one example and understand how to adapt according to the actual situation.
2. Optimize title: The baby's natural title and promotion title are related to the introduction of traffic and are also an important key point for baby's improvement. Often, many people do not know how to analyze the title when optimizing the title, which leads to the traffic entrance not being improved. The title is composed of keywords.
3. Optimization quality score:
Regarding quality scores, we need to sort out the influencing factors, which are mainly the following aspects:
Creative quality: Promote creative recent keyword dynamic click feedback;
Relevance: Including the correlation between keywords and information such as baby categories, attributes, texts, etc.;
Buyer experience: Dynamic ratings are given based on the buyer's experience in the store and the feedback of recent keyword promotion results in the account.
4. Optimize click-through rate: The focus of the optimization of the express train is the click-through rate. The main purpose of our direct train is to increase the baby's natural search weight through promotion. How to increase the click-through rate is the data that must be paid attention to during the promotion of the express train. Only by doing a good click-through rate can the feedback effect of all other data.
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