Yesterday evening, a big news suddenly came out on the Internet: Baidu's overall layoff of the medical business unit! The news was later confirmed, but Baidu official said it would not comment.
According to relevant media reports, and relevant Baidu employees on Maimai confirmed that Baidu has abolished its medical department today, and the dissolution method is to merge into a new department or to transfer or split. Baidu has no response statement at present.
According to public information, Baidu officially established the mobile medical department on January 28, 2015. In addition to joining hands with well-known domestic hospitals to launch registration and appointment services, the newly established mobile health and mobile medical business will also integrate Baidu's original mobile health and mobile medical services.
Of course, Baidu's official silence cannot stop the "melon-eating crowd" from having a lot of imagination. Many people on the Internet think that Baidu's hero cut off its arm and cut off its medical advertising business. As we all know, Baidu's medical advertising business is really annoying, especially after the incidents such as Wei Zexi, Baidu's medical advertising is like a rat crossing the street, and everyone shouts and beats.
Coincidentally, Baidu CEO Robin Li just sent an internal letter yesterday, saying, "Break down on false information and excessive advertising, which is the most important factor that hurts our experience at present." "Secondly, many practices of PC search should be consistent with mobile. After searching in the browser today, you click on another website, and there are advertisements flying all over the sky.
After the news came out, many people thought about whether this was related to Baidu Medical Advertising. At present, this speculation seems to be invalid. A Baidu executive said yesterday that the medical business department has nothing to do with medical advertising, and its main business is Baidu Doctor APP, online registration and consultation. It is understood that medical advertising is affiliated to Baidu's search department.
In fact, we have the ability to control these things to a large extent. "Then, we must eliminate products that have no market competitiveness. If you can't do it, don't hang around there, don't hold on there. If you should withdraw, if you should be closed, if you should be closed, if you should be merged. Resources focus on projects that we have advantages and strategically important. "From this point, Baidu will have great actions from the inside this year.
Although in the public's psychological expectations, I hope that the current situation of Baidu Medical Advertising will be adjusted, judging from the current situation, this time it is really just a strategic adjustment at the company level.
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