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At first I didn't think I would be cheated [Merchant Anti-Fraud Series]

2017-01-13

Merchants prevent fraud

　　Xiao Zhang runs a store and the business has always been pretty good. One day, after a customer took a photo of a product in the store, Wangwang contacted him and said that because the product was bought for the unit, and the other products he bought were not invoiced, he discussed with Xiao Zhang whether he could modify the price so that the amount of the invoice was larger.

　　After Xiao Zhang agreed, the buyer said that he would pay the money to Xiao Zhang as agreed, and then transfer the extra difference back after Xiao Zhang received the money. Xiao Zhang felt that this method was OK. Anyway, he returned the difference after seeing the money and did not want to lose the business, so he agreed to the buyer.

　　A few minutes later, the buyer contacted Xiao Zhang and said that the payment had been successful. Then Xiao Zhang received an "email sent by Alipay" that said that Xiao Zhang had not activated large-scale payment, but the buyer had paid successfully, allowing the seller to ship the goods normally.

Merchants prevent fraud

　　Xiao Zhang received the email and thought the buyer had paid successfully (actually a fake Alipay email), and the buyer kept urging the seller to refund the difference, so Xiao Zhang transferred the money to the buyer.

　　After transferring the money, Xiao Zhang found that he could no longer contact the buyer he had just made. So I quickly called the Alipay hotline and found that the email was not sent by Alipay, but fake email, and Xiao Zhang was cheated.

　　Safety reminder:

　　1: Alipay will not send you email notifications during the entire transaction process, so please do not believe in fake emails;

　　2: Please refer to the actual status of the Taobao (Xianyu) page, and do not believe in fake screenshots;

　　3: Please follow the Taobao (Xianyu) guaranteed payment process for transactions, and do not transfer money directly offline;

Thank you for your attention and support to Laogao Crown Club . Please indicate the source for reprinting by Xuanming Network www.shxuanming.net

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size:14px;">　　After borrowing 500,000 yuan, Shi Yuzhu took out 50,000 yuan to repay his salary, and the vice president at that time was 800 yuan per month. 150,000 yuan was produced for a company in Wuxi, leaving 150,000 yuan as reserve funds, and the remaining 150,000 yuan was all poured into the Jiangyin market.

　　In 1994, Shi Yuzhu was rich and was mainly spending money on advertising with his competitors: his opponent invested 1 million yuan, and he invested 2 million yuan. Now that the full-page advertisement cannot be afforded, Shi Yuzhu decided to adopt a new "mass line". He instilled the local citizens in the form of small advertisements on the street, writing soft articles, and holding health common sense lectures, especially hiring a large number of farmers to carry out land promotion, posters and flags everywhere, even on farmers' chicken coops and pigpens.

　　At that time, all the soft articles that promoted Naobaijin were written by Shi Yuzhu. Sometimes, it took Shi Yuzhu two or three hours to think about a creative idea that could attract attention! Later, Shi Yuzhu was also very particular about advertising on TV. He used pulse advertising schedules: from February to early September, the advertising volume was very small, with two climaxes every year: one was the Spring Festival and the other was the Mid-Autumn Festival. The Mid-Autumn Festival density is well-known for 10 days and 20 days for the Spring Festival, which is a total of 30 days. In the past 30 days, Shi Yuzhu spared no expenses, and it made people annoying, and even five or six-year-old children could easily talk about it!

　　If you want to say that a great man is a great man! Jiangyin made 150,000 in the first month. Shi Yuzhu invested all of the 150,000 yuan plus 150,000 yuan in the Wuxi market, and made more than 1 million in the second month. Following Nanjing, Changzhou, and Changshu, the market soon became the entire Jiangsu market.

　　Shi Yuzhu learned from the lesson of the giant's more than 300 million bad debts. He could smash advertisements, but never take credit. In Zhejiang, Shi Yuzhu first launched the smallest city of Taizhou. First, spend a month on advertisements and reports. Consumers affected by the advertisements will go to the store to ask if there is Nao Platinum. If you ask too much, the store will ask the dealer if there is Nao Platinum. Then the dealer will take the initiative to find Shi Yuzhu, "It's okay to get as much as you want, but you have to pick up the goods in cash." When the dealer asks that Taizhou can sell more than 3 million yuan a month, he will naturally pay and pick up the goods happily!

　　A year and a half later, in 2000, Nongbaijin shined in the national market, with monthly sales reaching an astonishing 100 million yuan and profit reaching 45 million yuan.

　　Shi Yuzhu's Naobaijin completely adopts the strategy of "surrounding the city in the countryside", and its sales and profits mainly come from the vast rural areas. Nao Platinum is basically not visible in supermarkets in Beijing, Shanghai, Guangzhou and Shenzhen, but when you go to the shops in villages and towns, the most conspicuous health care product is Nao Platinum. What is the concept of 900 million potential purchasers? During the Spring Festival in 2001, many white-collar workers working in Beijing and Shanghai carried boxes of Nao Platinum when they went home for the New Year. They felt that they were unfilial to their parents if they didn’t take the box of Nao Platinum back.

　　In addition to proper advertising, the rapid rise of Naobaijin is mainly due to Shi Yuzhu's proper employment strategy and management.

　　After experiencing the ups and downs of Giant Company, Shi Yuzhu has a deeper understanding of human nature, family affection and friendship. He understands that the mission of most employees is to work and earn money and support their families, and employees do not have the obligation to be loyal to their boss. So, he devoted more feelings!

　　In 2002, Chen Guo, general manager of Shanghai Jiante, was in a car accident. Shi Yuzhu was in Lanzhou at the time and posted the phone number. He flew back to Shanghai overnight. "This incident is second only to the blow of giants falling out. The whole company stopped its business and dealt with the funeral." Every year in Qingming Festival, Shi Yuzhu and the company's senior management would go to visit Chen Guo's grave to pay tribute. After Chen State passed away, Shi Yuzhu handed over the burden to Liu Wei. When Liu Wei joined the Giant, he was just an ordinary secretary. "She has been with me for 12 years and hasn't made a financial mistake. Naturally, I trust her very much."

　　The essence of Shi Yuzhu's management is to "simplify the headquarters and relax the front line." "Naobaijin" has reached more than 1 billion yuan, but the headquarters has only more than a dozen people. Shi Yuzhu only pays wages to the managers and deputy managers of provincial offices. For each box of Nanbaijin sold, the commission is 4%. Provincial managers use this 4% to pay wages to other provincial offices and managers and deputy managers of municipal offices. The fixed salary of Giant employees is medium in the same industry, but the floating salary is quite large, and the more you work, the more you get, so front-line employees are rushing to the market all day long like they are getting chicken blood!

　　After getting the money, Shi Yuzhu decided to settle the previous debt of more than 200 million yuan, which was also his heartbreak! "In this way, it will be more at ease to do other things." So on February 6, 2001, the fourth edition of the "Liberation Daily" was printed with two large words "Thank you" that were more than 20 centimeters square. "Thank you" Below is Shi Yuzhu's remarks: "Ten years ago, the giant created glory; four years ago, the giant fell to the trough; in the new century, the giant came back from Shanghai... Shi Yuzhu really stood up again." After paying back the 250 million yuan debt, Shi Yuzhu gradually found the lost dignity and lost hearts little by little!

　　At the end of 2003, Shi Yuzhu sold the trademark intellectual property rights of "Nao Platinum" and "Golden Partner" and 75% of the distribution network to Sitong Electronics for HK$1.17 billion. He ended perfectly from "Nao Platinum"!

　　After that, Shi Yuzhu quickly captured the opportunity from the bank. "The bank's profit model is very clear, which is the interest difference between loans and deposits. If you choose a listed bank, the risk is not great." In 2002, Shanghai Jiante, controlled by Shi Yuzhu, bought 140 million legal person shares, with Beijing Huazi Syndicate Company and Shougang Corporation, and received 143 million Minsheng Bank shares from Mr. Feng of Wantong in 2003. Shi Yuzhu, who holds 2.2 billion bank stocks, shouted: "I will never cash out and leave!"

　　Shi Yuzhu’s famous hobby is playing games!

　　In 2003, Shi Yuzhu played "Legendary World" in Wuxi, named "Receive gifts only Nao Platinum". Because his level is only more than 30, he was killed in minutes, so Shi Yuzhu found the highest-level account in Wuxi, and the other party was the owner of Wenzhou Internet Cafe. Shi Yuzhu immediately paid 3,000 yuan to the Wenzhou boss and got the level 70 account. One day at around 1 a.m., Shi Yuzhu was beaten by a level 65 player. He called Chen Tianqiao with a phone call. "Brother, how can I play it?" Chen Tianqiao told him: "Equipment is more important." So Shi Yuzhu immediately spent 10,000 yuan to buy a set of high-end equipment, and beat the kid all over the ground!

　　After this battle, Shi Yuzhu showed inspiration, "online games still have great potential to tap." It happened that at that time, the development team of "Heroes" broke up with Shanda and wanted to find new investors. The development team carefully proposed an investment of 10 million, "Then I will invest 20 million in your investment." So, on November 18, 2004, Shanghai Zhengtu Network Technology Co., Ltd. was officially established, and Shi Yuzhu asked the development team to work hard in three directions:

　　First of all, poor students and billionaires cannot be equal in front of point cards. Shi Yuzhu wants to make money from the rich and let them spend money to buy everything, including the "support" and "friendship" of the poor. For those who have no money, you can play for free to drive community popularity. With popularity, Shi Yuzhu can better make money from rich people.

　　The second is the core selling point is a feeling. Shi Yuzhu gave up the traditional routine of making the game professional, high-end and complex, but instead favored novice players, deliberately creating glory, goals, interactions and surprises in the game. All designs revolve around those eight words, and the story background is secondary.

　　Third, make players addicted. In the impression stage, we should capture people, provide sufficiently friendly details in the trial stage, and use the benefit mechanism to match players to establish "friendship". In the entire game design, players should always have goals to pursue without feeling bored and empty. In short, let players indulge in the game, just like falling in love.

　　Shi Yuzhu himself is a hard-core player. He can tell where to catch people and where to be annoying at a glance. Then he let the development team modify it over and over again. Shi Yuzhu wants players to find a carrier for emotional release in "Zhengtu", so happy that they are so happy that they are willing to pay.

　　After ten months, "Zhengtu" was completed and on November 15, 2005, "Zhengtu" officially started internal testing. When it was officially released on April 21 of the following year, Shi Yuzhu followed the method of promoting the Nang Platinum, and arranged a promotion team of more than 2,000 people across the country, with the goal of covering 1,800 cities, counties and townships.

　　In this way, Shi Yuzhu pulled his teeth from online game giants such as QQ, Shanda, NetEase, and Jiucheng to enter the online game. Half a year later, on September 15, 2006, Zhengtu announced that it had exceeded the 500,000 mark online at the same time, "already made very profitable." By May 2007, Zhengtu said that its number of online players exceeded 1 million at the same time, which was the third online game in the world to exceed one million at the same time after the global market of World of Warcraft and the Chinese market of Fantasy Westward Journey.

　　On November 1, 2007, Shi Yuzhu was "specially approved" to enter the New York Stock Exchange to ring the bell. The Giant Network, which he founded for three years, successfully landed on the New York Stock Exchange in the United States, with a total market value of US$4.2 billion and a financing amount of US$1.045 billion. He became a well-known Chinese private enterprise in the United States at that time. Shi Yuzhu's value exceeded 50 billion yuan in one fell swoop, and directly entered the top three of the 2007 Chinese Rich List.

　　A boss in the game industry once commented on Shi Yuzhu like this: "Old Shi knows where the boundary of his actions is, and his energy is stronger than that of an ordinary boss. Sometimes he will cross the boundary, and he can also find a way to draw that boundary in front of his feet." No matter whether anyone believes it or not, I believe it anyway!

　　Although Shi Yuzhu often makes some unreliable remarks in life, he is especially good at teasing himself, and is named "Big Mouth", and even yells at a well-known entertainment person with the word "Diaosi". But Shi Yuzhu in business is an inspirational man!