#Laogao E-commerce Newsletter# [February 28 E-commerce Morning News]

Morning information:

1. Alibaba has determined Taobao’s five major strategies in 2023: live broadcast, private domain, content, local retail and price power;

2. Douyin e-commerce will support individual stores in March;

3. The 1688 platform will no longer accept hazardous chemical merchants;

4. Amazon Japan website released the latest policy of banning sales;

5. Dong Mingzhu: Zhuhai Prefabricated Vegetable Industrial Park will build an unmanned factory...

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. Douyin e-commerce will support individual stores in March

According to reports on February 28, in order to lower the threshold for opening stores and increase support for merchants on all platforms, Douyin e-commerce will open and support individual stores. Starting from March 2023, individuals only need to provide an ID card that meets the requirements and pass real-name authentication to register in Douyin e-commerce. "Douyin store becomes a merchant, start selling goods for 0 yuan, and enjoy the fastest 1 hour fast store opening. (Douyin e-commerce marketing observation)

2. In 2022, the live streaming of Internet celebrity anchors under YY Live increased by 32% year-on-year

According to February 27, at the 2023 YY Live Guild Ecological Conference, the person in charge of YY Live's business lines shared the results of YY Live in 2022 with the core guild and released the latest development strategies and support policies for 2023. Data shows that in 2022, the total number of Internet celebrities under YY Live's online fans exceeded 250 million, with 6 new online celebrities in millions and 2 new online celebrities in tens of millions of fans. In 2022, the live streaming of Internet celebrity anchors under YY Live increased by 32% year-on-year. YY Live has also expanded monetization methods including offline commercial performances, online live broadcast cooperation, and brand online promotion cooperation, among which the business revenue of Internet celebrities increased by 21% year-on-year in 2022. (YY Live)

3. Alibaba determines Taobao’s five major strategies in 2023: live broadcast, private domain, content, local retail and price power

On February 27, "LatePost" exclusively learned that Alibaba's management has recently determined Taobao's five major strategies this year, namely live broadcast, private domain, content, local retail and price power. Alibaba employees internally call them five major battles. At present, there have been preliminary plans for how these five strategies are developed at the core management level, but have not been finalized. Several Alibaba employees said that they only know that there are these five battles, but they are not clear about the specific strategies. In addition, Taobao has clearly pointed out that compared with GMV growth this year, the more important indicator is DAU growth. (LatePost later)

4. The 1688 platform will no longer accept hazardous chemical merchants to settle in.

According to February 27, 1688 platform today issued a notice on the platform's adjustment of hazardous chemical operations. Starting from March 13, 2023, the 1688 platform will gradually ban the sale of hazardous chemical products. The 1688 platform will upgrade the system from time to time. During the upgrade process, it will have an impact on the display and operation of hazardous chemicals on the platform. Merchants are advised to understand. The platform's adjustment will only affect hazardous chemicals in the store. The operation of other products in the store can be continued in accordance with the requirements of the 1688 rule. (1688 platform rules)

Internet news

5. Most popular Chinese stocks rose on Monday, Vipshop rose by more than 7%.

According to news on February 28, most popular Chinese stocks rose on Monday, and the Nasdaq Golden Dragon Index closed up 1.33%. NetEase Youdao, Gaotu and Vipshop rose by more than 7%, Xinyang and Baidu rose by more than 5%, and Yixian E-commerce and iQiyi rose by more than 4%. (Global Market Report)

6. Tencent responded to entering ChatGPT: It has long been made in related aspects

On February 27, according to a previous report by 36Kr Workplace Bonus, Tencent has established a "Huanyuan Assistant" project team for ChatGPT-like dialogue products. The Owner of the project team is Zhang Zhengyou, and the PMs are Yu Dong, Wang Di and Liu Tian. Currently, the project has at least 7 team leaders and 7 Sponsors. Later, China Fund News received an official response from Tencent. Tencent said that at present, Tencent has made plans in related directions and special research is also being promoted in an orderly manner. Tencent continues to invest in the research and development of cutting-edge technologies such as AI. Based on previous technical reserves in AI big models, machine learning algorithms, and NLP, it will further carry out cutting-edge research and application exploration. (36Kr)

7. JD Technology's internal personnel adjustments, multiple executives and directors resigned

According to reports on February 27, JD.com is undergoing personnel adjustments within its internal company, and many executives and directors have resigned. So far, JD.com has conducted a round of employee-level job inventory and a round of VP-level inventory. The organization is laying off employees and slimming down recently, and the JD Technology Strategic Committee has also reduced its number from 18 to 12. It is reported that JD Technology carried out a new round of organizational structure adjustments at the beginning of the year, reintegrating all original first-level departments into three major centers: sales, solutions, delivery, and JD Cloud Business Department. (Shenzhen Factory)

8. Dong Mingzhu: Zhuhai Prefabricated Vegetable Industrial Park will build an unmanned factory

According to the news on February 27, on the 27th, Dong Mingzhu, chairman of Gree Electric Appliances, revealed that the prefabricated vegetable industrial park located in Doumen, Zhuhai will achieve unmanned supporting facilities. Recently, the meeting between Dong Mingzhu and Zhang Lan, the founder of South Beauty, attracted a lot of attention. Some consumers believe that pre-made dishes are not delicious and the ingredients are old and not fresh. In this regard, Dong Mingzhu said: "This inherent impression mainly comes from the insufficient scientific and technological equipment guarantee of the entire chain of pre-made dishes. The equipment's freshness and refrigeration technology capabilities are very important, and the transportation speed is also very important. What we want to provide is the industrial guarantee of pre-made dishes, which must be systematically built from the entire chain. (Southern Plus)

Cross-border newsletter

9. Amazon Japan website releases the latest policy of banning sales

Amazon Japan website issued an announcement stating that starting from March 27, 2023, the Japanese website will change the listing policy of "Weapons and Weapons Products" on the "Restricted Product Help Page". It is also necessary to clearly state on the product details page that "people under 18 cannot buy it", otherwise metal or plastic handcuffs that can only be unlocked with a specific key will be added to the list of prohibited products for "other products". This means that the handcuffs will be removed from the product sales listing. (ENECNEWS)

10. Transport millions of materials to support Türkiye

On February 27, Turkey recently experienced a 7.8-magnitude earthquake. It took on social responsibility for the leapfrog express transportation and transported the million yuan of warm materials donated by the maternal and infant pregnancy product brand Manxi to the disaster area in Turkey to the designated warehouse of the Turkish Embassy in China. The materials will be transported to the disaster area through the official channels of the Turkish Embassy in China and handed over to the people in the disaster area as soon as possible. It is understood that the heartwarming materials carried by Juyue Express are mainly 2,189 maternity sweaters, velvet leggings, infant and child cotton jumpsuits, sleeping bags, etc. worth more than 1 million yuan, which will help mother and baby families overcome difficulties. (Express Magazine)