I think it is very important to build a popular product and establish a virtuous cycle.
When this thing explodes, inventory is a very important thing. First of all, it must be of quality and quantity. The quality and output of the product determine whether your subsequent hits can continue. If you sell 1,000 pairs or 2,000 pairs, it is actually impossible and meaningless, because your goods cannot be shipped. Second, I think you need to be in line with the supplier.
This is actually very important. Last year, if my goods were not shipped, I would get angry, so the boss of this supplier needed to have a very good communication with us in the early stage. We should establish a sense of crisis of losing our lips and cold teeth. If I don’t sell my goods, it will be useless to make it; if I sell this goods, it will be useless to make it. This is a very close relationship.
The third one I think the most important point is that the best job is that no one can live without whom. Because I have many friends working on Taobao, I will hear some of their thoughts and some things that I hope to control the supply chain. He wants the supply chain to be inseparable from him. So he may find some supply chains, and gradually there are some supply chains to see if Taobao is doing well, and he will open his own factory to build Taobao.
How to deal with that relationship? For example, we will have a price war this year. This category is very fierce now. Our supply chain is in this relationship. When I sell about two or three thousand pairs of shoes every day, the supply chain will supply me. I have a major supply chain, one of the best in the country. I can make 2,600,000 pairs of shoes a year. I am just a small head of him. I have two other supply chains, but I can’t get too many each time, but I don’t negotiate prices with them.
Now our factory is off-season, and I am helping him recharge his sales. So our relationship will be more tough. Because I won’t throw it away and go to someone else to get the goods, I also believe in him and believe that I have the ability to make shoes, so until now, the relationship we have maintained is quite good. This is just a little advice for everyone. 》》》The continuation and development of hot products-inventory
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