What are the factors that affect Taobao search rankings and how to optimize and improve them!

　　Because Taobao has thousands of people and more and more content marketing portals, the traffic on the Taobao system is becoming more and more dispersed. When merchants operate Taobao stores, many operators cannot accurately know what factors affect Taobao’s search rankings. So when everyone improves their search rankings, what factors need us to focus on improving?

　　1. Official activities

　　There are quite a lot of official activities on Taobao, so many sellers think that as long as they can participate in activities such as Juhuasuan or Taobao, they can help their babies improve their search rankings. However, this idea is really wrong, because participating in activities cannot directly improve their search rankings, and is closely related to the traffic and conversion after the event. If these data can be maintained well, the search rankings will also rise.

　　2. Promotional tools

　　The paid promotion tools on Taobao online stores are mainly direct trains, diamond exhibitions and Taobao customers, but these promotions will not actually help Taobao search, but are just a promotion tool. Only when the promotion reaches high clicks, conversions and transactions can it be beneficial to the baby's search ranking.

　　3. Store praise rate

　　The higher the store’s positive review rate, the higher the baby’s search ranking. In fact, this practice is misunderstanding, because what affects the baby’s search ranking is evaluation, especially the medium and bad reviews, because many buyers will judge whether they want to place an order based on the existing medium and bad reviews in the store. Otherwise, it will be easy to lower the baby’s search ranking, so the evaluation content of the product needs to be closely watched.

　　4. DSR score changes trend

　　A few years ago, the impact of DSR score on Taobao's search ranking was still very low, but it has been different in the past two years. The impact of Taobao's various reforms and the impact of DSR score weight is also gradually increasing.

　　DSR scores are dynamically changed and generally will not affect search rankings; what really affects search rankings is the trend weight of DSR scores, that is, whether your DSR score continues to rise or fall. The upward trend will naturally make the search ranking high, otherwise it will decline; therefore, sellers must pay attention to the changing trend of DSR.

　　5. Baby's cost-effectiveness

　　Because of the purchase upgrade of buyers, the search rankings of many low-priced babies are difficult to get ahead. However, the emergence of Taobao's special price app has given these low-priced babies an opportunity to display, but the premise is that your baby is cost-effective, so that you can get more opportunities to display and traffic from Taobao.

　　There is also content marketing such as Weitao, Taobao Toutiao, Taobao Live, etc., which must be done well. Whoever can accurately attract traffic on Taobao will get more support from search engines, and the search ranking will be higher. When optimizing baby search ranking, you really need to find the right target, grasp the main factors that affect the search ranking, and then optimize the secondary factors. Only in this way can you quickly and effectively improve the baby's search ranking, and also effectively avoid detours!