#Laogao E-commerce Newsletter# [E-commerce Evening News on June 2]

Evening information:

1. Juliang Engine opens a 618 staggered special session for small and medium-sized businesses to increase staggered traffic subsidies;

2. Tmall 618 was on sale for 4 hours, and the transaction volume of 419 new overseas brands on Tmall International doubled;

3. JD.com 618 has a good start: the first purchase of new users increased by more than 30% year-on-year;

4. During the 618 promotion, the number of cross-border e-commerce orders in Chongqing may exceed 1.7 million;

5. Melissa Nick, Amazon North American Customer Executive Vice President, will leave on June 16;

...

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. JD.com 618 has a good start: new users who buy first-time purchases have increased by more than 30% year-on-year

According to June 2, JD 618 was fully launched at 8 pm on May 31. As of 24:00 on June 1, JD 618 has driven the first-time purchase new users to increase by more than 30% year-on-year. In addition, JD.com 618 started well for 4 hours, and the transaction volume of home appliances and home furnishings increased by 50% year-on-year. JD International data shows that it started well for 28 hours, with mobile phone transaction volume increasing by 10 times year-on-year, imported tampons increasing by 7 times, imported beer increasing by 5 times, game software increasing by 4 times, hair dryers increasing by 2.5 times, high-end dog food increasing by 2 times, photography and video products increasing by 1.5 times, candy and chocolate increasing by 1.5 times, and luggage and leather goods increasing by 1.2 times. JD International's 158 brands grew by more than 100%. (JD Blackboard Newspaper)

2. Tmall 618 is on sale for 4 hours, and the transaction volume of 419 new overseas brands on Tmall International doubled

On June 2, after Tmall 618 officially started selling, a large number of overseas "new brands" that have just entered the Chinese market have ushered in a good start. After 4 hours of sales, the transaction volume of 419 new overseas brands on Tmall International doubled. It is reported that more than 40,000 overseas brands participated on Tmall International, and more than 5,000 are new faces. After 618 was on sale for one hour, Tmall International's imported land surfboard sales increased by 230%. Imported bicycles and equipment increased by more than 10 times year-on-year, imported designer wine glasses and utensils increased by 200%, and imported health products sales of fish oil, coenzymes and other ingredients increased by more than 100% year-on-year. (Life Online)

3. Juliang Engine opens 618 staggered special sessions for small and medium-sized businesses to increase staggered traffic subsidies

On June 2, Juliang Engine found through analyzing historical big promotion data that the total GMV of small and medium-sized merchants that continue to compete for the number of small and medium-sized businesses after the big promotion can increase by about 25%. This means that the staggered return after the big promotion is an important business opportunity point for small and medium-sized businesses to improve GMV. Therefore, this year's Juliu Engine 618 Good Products Festival is aimed at small and medium-sized businesses, and will add exclusive activities for peak-stage staggered traffic subsidies and product placement to help small and medium-sized businesses achieve large-scale promotion and explosive orders. (36Kr)

Internet news

4. Kuaishou e-commerce investment and 100 city tour series unveiled in Hangzhou

On June 2, the Kuaishou E-commerce Investment 100 City Tour series of activities were recently unveiled in Hangzhou. The Kuaishou E-commerce Merchant Development Department Unicom Xinhe Lianchuang Live Industrial Park and Zhejiang Chuangxin Technology Industry Service Co., Ltd. were jointly organized. The Kuaishou official waiter, service provider and representative merchants shared the live e-commerce gameplay, interpreting the latest policies of Kuaishou E-commerce and the methodology of cold opening in the clothing industry. According to Kuaishou data, the number of short videos for wearables per day exceeded 1.3 billion in February this year, while consumers of simultaneous shoes and clothing products increased by more than 48% year-on-year. (New Retail Network)

5. Huolala officially launched cold transportation services in Guangzhou and Shenzhen

According to the person in charge of Huolala's business, currently refrigerated cars mainly cover 4.2 meters of medium-sized cargo and above models, mainly concentrated in Guangzhou and Shenzhen. In the future, more models will be covered and will be promoted to other first- and second-tier cities in the country one after another. It is reported that since December last year, Huolala has begun to recruit reserve refrigerated truck capacity in Guangzhou and Shenzhen. At present, there are thousands of Huolala refrigerated truck drivers in the two places. (China Radio and Television)

6. Didi will be launched from June 3 to June 10 to find the admission ticket line

According to June 2, the 2023 college entrance examination is coming soon. Every year, candidates will put admission tickets and other examination items on Didi car. In order to facilitate candidates to quickly retrieve items and not affect the examination, Didi will go online to find admission tickets from June 3 to June 10 to find the admission ticket. This is Didi's third consecutive year launching an admission ticket dedicated line. It is reported that during the college entrance examination last year, in addition to the admission ticket line, the admission ticket line was also looking for candidate ID cards, exam preparation bags and schoolbags containing examination supplies, etc. During the college entrance examination last year, the admission ticket line retrieved a total of 153 examination items. (China Radio and Television)

7. Alibaba invests in micro display manufacturer JBD

According to the news on June 2, Tianyancha App, it showed that recently, JBD's affiliated company Shanghai Xianyao Display Technology Co., Ltd. had industrial and commercial changes, and shareholders added Zhejiang Alibaba Cloud Computing Co., Ltd., etc., and the company's registered capital increased from about 51.97 million yuan to about 53.74 million yuan. Shanghai Xianyao Display Technology Co., Ltd. was established in October 2015. The legal representative is Li Qiming. Its business scope includes technical services in the field of display technology, integrated circuit chip design and services, integrated circuit chip and product manufacturing, etc. (Tianyan Check)

Cross-border newsletter

8. SHOPLINE and Independent Station Clinic debut at Ningbo Cross-Expo

According to June 2, the 2023 China Export Cross-border E-commerce Expo opened at the Ningbo International Convention and Exhibition Center recently. According to reports, SHOPLINE has opened an independent station clinic at the booth to provide sellers with independent station business consulting services, including site construction, advertising placement, operation guidance, etc. During the entire exhibition, the SHOPLINE team received a total of 2,000 sellers. In addition, at this Ningbo Cross-Border E-commerce Expo, SHOPLINE won the 2022 Cross-Border E-commerce Industry Comprehensive Service Star Award awarded by the China (Ningbo) Export Cross-Border E-commerce Expo for providing outstanding technology and services to cross-border sellers in the field of independent websites. (SHOPLINE independent site)

9. Melissa Nick, Amazon North American Vice President of Customers, will leave on June 16

June 2 news, Amazon announced yesterday that Melissa Nick, the company's North American Customer Executive Vice President, will leave the company on June 16. Nick joined Amazon in 2014, responsible for one of Amazon’s largest delivery areas and oversees nearly 300 facilities for processing and shipping customer orders. Nick reported to Yonatan Gal, vice president of Amazon's logistics supply chain, equipment maintenance and repair and distribution operations in North America, according to an internal document. The company's CEO Andy Jassy made the announcement in the first quarter earnings call and gave a detailed introduction. (CNBC)

10. During the 618 promotion period, the number of cross-border e-commerce orders in Chongqing may exceed 1.7 million.

Wang Boxing, director of the customs affairs of Chongqing Vipshop, said, "Since the beginning of this year, the delivery rate of Chongqing warehouses radiating to the southwest region has increased. This time, '618', we expect sales to increase by nearly 20%, which is estimated to set a new record in recent years." It is understood that in order to ensure the smooth progress of the "618" e-commerce promotion, Lianglu Cuntan Customs has established supporting guarantee systems and measures, and established a special team for the major promotion guarantee, refine specific business guarantee measures, increase investment in regulatory resources, and strive to ensure smooth shipments during peak periods. (Cover News)