The service star arrived, big names gathered, and we called e-commerce services together - Qianniu special show on January 31

　　1. How to win through service in subcategories? Celebrity merchants appear to visit the live broadcast room

　　Qianniu Link:

　　https://h5.m.taobao.com/qn/pc/niuba-interview.html?spm=0.0.0.0.RhNDzy#!/interview/10412209/

　　This live broadcast invited the president of Qiaochu and the ka experts in the CCO industry to listen to Qiaochu share baking services, and listen to the waiter share how to play with niche categories and stand out?

　　Case sharing:

　　In order to answer customer questions, 180 customer service members all became baking masters

　　Qiaochu is a store that sells baking tools. Due to the particularity of the baking industry, customer service needs to undertake a large number of pre-sales consultations, and the user's problem is highly professional. Therefore, Qiaochu has formed a strong customer service team to deal with various problems raised by users.

　　Qiaochu currently has 180 customer service providers, accounting for one-quarter of the total number of employees, and "professional" is their keyword. Qiaochu stipulates that every customer service staff who has passed the probation period must participate in a formal baking course training that lasts three months. The training costs are borne by the store, and professional customer service brings a higher conversion rate.

　　One touch one story, make every touch a good experience.

　　Customized product manuals and gift bags, fearing that consumers will be embarrassed, so they would rather spend a lot of effort to do one more step

　　Case sharing:

　　Kang Yisheng is a store that specializes in American health products. During the process of communicating with friends, the store owner found that many overseas health products did not have Chinese instructions, consumers were not able to speak language, and they did not know how to take health products. To this end, Kang Yisheng customized a manual, which contains an introduction and instructions for each product, and also includes health tips to tell consumers what situation to eat and how many times a day.

　　This 30-page product manual is beautifully printed, and each book costs 8 yuan, which is a considerable investment for the merchant. But in order for consumers to use it more conveniently, Kang Yisheng is willing to invest. In addition, Kang Yisheng also customized gift bags for each package. The packaging of overseas health products is simple, and consumers always feel embarrassed when giving gifts. In order not to make things difficult for consumers, Kang Yisheng always takes one more step.

　　In buyer reviews, you can often see consumers, especially middle-aged and elderly consumers, posting pictures and comments, like product manuals and gift bags.

　　2. Live broadcast of the 2018 CCO New Business Service Experience Summit, take you to the summit and listen to the real goods

　　In the past year, new retail has become a hot topic in layout. The focus of new retail is on reconstructing people and goods. The ultimate goal is experience. In the next year, how will Alibaba Service make efforts around experience? On January 31, we will gather at Alibaba and let us reveal these answers together. You can also search on Taobao on your mobile phone to follow the live broadcast room.

　　Jump link:https://h5.m.taobao.com/qn/pc/niuba-interview.html?spm=0.0.0.0.fMNxFx#!/interview/10411070/

　　3. The service star will take you to the 2018 CCO Experience Summit and see what they are talking about?

https://h5.m.taobao.com/qn/pc/niuba-interview.html?spm=0.0.0.0.TkSGG4#!/interview/10412212/

Mobile Taobao search server Xingjia to follow the live broadcast room.

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