What should I do if I am illegally demoted my power? These methods minimize the impact!

　　#Lao Gao E-commerce Online Information# The store accidentally violated the rules and downgrades its rights is a headache for many sellers. Today we invited the e-commerce expert "E-commerce Feiliu" to share with our friends a series of questions about the most frequently asked "relevant reduction" recently! Of course, there will be several major suggestions and key solutions he brings to sellers' friends-

　　In fact, Taobao’s rules have been changing. As Taobao sellers, you must pay attention to changes in these rules to avoid violations. Therefore, it is recommended to develop the habit of paying attention to Taobao’s latest release rules at any time. Open Taobao, and the upper part of the right side of the homepage will be:

　　OK, let’s share the four most concerned questions for sellers:

　　Inquiry about Q&A:

　　Q: What are the important violations on Taobao? How should we deal with these violations?

　　A: What is the purpose of Taobao’s rules? There will be different considerations at each stage, but overall, continuously improving the user's shopping experience is a core starting point for consideration.

　　Generally speaking, Taobao’s important common violations include almost eleven, as shown in the mind map above: false transactions, repeated distribution, baby replacement, postage inconsistent, SKU cheating, advertising products, title abuse keywords, price inconsistent, title (images, expressions, etc.), misplaced categories and attributes, first picture psoriasis, etc. Different violations have different severity of punishment; under the corresponding level of punishment, the handling measures are also different.

　　Let me talk about the questions asked about duplicate distribution recently. The main penalty for duplicate distribution is search blocking, displaying it backwards or even not displaying it (now it is basically not displaying it directly).

　　Q: What is the most serious impact on the store after the violation is punished?

　　A: You can understand the violation according to this logic: every violation of your regulations, whether it is large or small, store violation or single product violation, is leaving a disgrace to your "shop archives". The simplest explanation is that this "disgraceful file" is 100% a score reduction.

　　Nowadays, Taobao’s natural search is increasingly inclined to have a greater weight of the store’s comprehensive score than the baby’s score. That is to say, every violation of your rules will more or less affect your store’s comprehensive quality score. The decline in your store’s comprehensive quality score will definitely lead to a decrease in your natural search weight, thereby reducing traffic.

　　So, under normal circumstances, as long as you violate the rules, the traffic of natural search will drop, but this is not absolute. Why? Because the violations have caused the decline in the store's comprehensive quality score. If you raise the store's comprehensive quality score in other aspects, the impact of the downward power will be offset. However, small and medium-sized sellers must pay attention to it and don’t believe this statement, because it is more common that it is difficult for you to increase the overall quality score of your store from other aspects.

　　Q: Why can’t my store’s natural search ranking be restored after the downgrade ends?

　　A: This is a very critical issue. Many sellers believe that after the downgrade is over, the affected organic search rankings should be restored, and the original organic search traffic should also come back.

　　However, this happened after most small and medium-sized sellers were demoted: the downgrade ended, and the store’s natural search rankings were slumped and could not get up!

　　What exactly is the reason for this?

　　The root cause lies in the changes in your store level. We all know that illegal downgrades will definitely affect the traffic of organic searches, so the direct manifestation is that your store performance declines. The problem caused by the decline in store performance is that the store level declines. What is the impact?

　　Generally speaking, there are 7 small levels in the store level (determined by Alipay transaction amount in the past 30 days) and three large levels. Among them, 1 and 2 belong to the bottom-level sellers, accounting for 70% of the total number of sellers, but can only transfer about 30% of the free traffic; 3-5 belong to the waist-level sellers, accounting for 25%, and can transfer about 40% of the free traffic; 6 and 7 belong to the top-level sellers, accounting for only 5% of the total number, but can transfer about 30% of the traffic.

　　Because your traffic drops, your performance will definitely decline, so your level will decline at this time. If you unfortunately drop a level (the most terrible thing is that the large level drops, that is, from 6 to 5, or from 3 to 2), then the ceiling of your free traffic will directly restrict the free organic search traffic you can obtain. Even if the downgrade is over, because the level is not the original level, you cannot return to the original level.

　　Q: When we are downgrading power illegally, what should we do to minimize the impact?

　　A: We deal with illegal downgrades in the actual trading process to achieve two purposes:

　　1. Be able to maintain the comprehensive quality score of the store as much as possible during the downgrade period and minimize the impact;

　　2. Can recover quickly after the downfall is over.

　　Therefore, when we are downgrading power illegally, our focus is mainly on two:

　　First, use other ways to improve the comprehensive quality score of the store to balance the adverse impact on the comprehensive weight of the store due to illegal depreciation;

　　Secondly, when the power reduction is illegal, the traffic lost in natural search is made up through other channels to keep the store level from decline, so that when the power reduction is over, natural search can be quickly recovered.

　　Here are a few methods:

　　1. Improve the DSR score of the store through gifts, fast and perfect logistics services, etc.

　　Because DSR score is an important factor affecting the comprehensive weight of the store, during the violation of power reduction, you can continuously increase the comprehensive weight of the store by continuously increasing the DSR score. The general method is what I mentioned in the title. Logistics services are also a powerful tool to improve DSR score. Generally speaking, when it is necessary to improve, we will find the most recent order to process it and send it to SF Express.

　　2. Improve comprehensive payment conversion rate through powerful activities

　　Whether it is buying one free one or adding one yuan to purchase, you can design some powerful marketing activities to significantly improve your comprehensive payment conversion rate, which can also improve the store's comprehensive quality score.

　　3. During the period of illegal power reduction, traffic will be replenished through some other precise channels.

　　This is easy to understand. It is usually a direct train (if you can drive, there are often times when illegal items cannot be driven, but other products are OK), Diamond Exhibition, Taobao Customer, etc., replenish the traffic, and then make every effort to maintain your store level! (This article comes from Taobao University)

　　Thank you for your attention and support to Laogao Crown Club . Please indicate the source for reprinting by Xuanming Network www.shxuanming.net