I dug up a great master to enter cross-border e-commerce and spent 1.8 million to ship 2 million freight to the United States, and it turned out to be all in stock...

      In the Golden Guan Club, every boss has his own story, and Mr. Gao’s story seems to be more unique, because in a strict sense, he is not a traditional e-commerce man. He has moved from the fund industry and can be said to be an e-commerce man who "becomes a monk halfway".

      The reason why he switched from fund investment to e-commerce is because he deals with money every day when doing investment. Mr. Gao felt boring. He thought that he would do something meaningful, so he started e-commerce. Looking back at this decision 8 years ago, it is actually a sense of business. He feels that e-commerce is a very good leverage point for future business development.

      After entering the e-commerce industry, he has not participated in any training or online classes. He has explored it himself. It can be said that he has achieved a scale of hundreds of millions of yuan, which is purely based on his strength. The Golden Crown Club is the only circle he joined and the first one. He directly joined the Golden Crown Club because he found that communication is very, very important.

Don't care about money, but more about things

      Gao is a person who has his own ideas since he was a child. He basically never looks at how much money his bank account has. He knows how much he can earn and will not look at it. In terms of investment, he put a lot of money in various accounts, but he never took out the money to do anything. He said that he was a pure hobby, a person who was purely interested in doing things.

      His parents and family all know his personality and support him more. They think that as long as they live happily, as long as they think that living like this is meaningful. Gao is always a Virgo. He cares more about whether he can do things well. In his own words, he either does not do things. If he wants to do things well, he must do it well. If he cannot do it well, he must persist. Only by persevering until he does it well can he give up.

      "I tend to be calculating things, and later I found that doing so not only did things well, but also made a lot of money."

      It is such a personality trait. He never cares about how much money he can make in a year. He only cares whether the thing he does this year is better than other people in the industry and how much worse than his foreign peers.

      This is what Mr. Gao cares more about. When he first entered society, he never talked to others about the salary he needed when he interviewed for a job. He gave the initiative to the other party. He always suggested that he would do it for two or three months first, to see how much he did and how much he could do it, and then let the other party decide how much salary he could give him.

      Maybe it was because of his attitude of never asking for salary that made Mr. Gao a lot of recognition. His development in the workplace was relatively smooth. The leaders saw that he was more reliable in doing things, and he felt at ease to leave them to him. So he kept explaining things, and he kept doing things well, and finally got promoted all the way.

I missed my bachelor's degree certificate in order to start a business

      The reason why Mr. Gao dared not participate in any training or take any online classes when he first entered the e-commerce industry is because he did advertising when he was in college and published magazines in his freshman year. He is familiar with advertising, so it is not difficult to do e-commerce marketing, and it did not form a big bottleneck for him. He relied on his own exploration to make e-commerce a certain share.

      When talking about entrepreneurship in college, Mr. Gao said that there was a small incident at that time. When he was in his junior year, he had to study and start a company. At that time, the business license of the magazine had not yet been released, and it was investigated by the Industrial and Commercial Bureau. The Industrial and Commercial Bureau found the principal of their school, and the principal gave them an instruction to ask them to go to school well.

      I thought this matter would be over, but not long after, I met a boss who had a company and had complete procedures in all aspects and invested in Mr. Gao, so they continued to do it, which eventually led to not getting the bachelor's degree certificate. Mr. Gao said this was his first time starting a business and he did not lose money.

      Because when he was in school, his classmates recognized him quite well, and when some classmates came to Shenzhen, they called him together. Because he is a northerner, he is not very familiar with the cultural concepts and human relationships of the south. During the transformation of the north and south culture, Mr. Gao also experienced a lot of things when he came to the south. It took about 3-4 years to change. Now he agrees with some practices of southerners, such as talking about business and drinking tea, making friends in business, rather than making friends and doing business. He likes this simplicity very much.

What pitfalls have you taken when you switch from funds to e-commerce?

      Recalling when he moved to the e-commerce industry, Mr. Gao said that he had taken a lot of pitfalls at the beginning. He had no brand thinking and did not understand products, R&D, and channels in the brand, so he started other people's brands and made many brands. Later I found that after I made the brand, the mentality and philosophy of the brand changed, and I thought that such things should be done by myself.

      Then he kept causing trouble for him, either there was no stock or the other party had no stock, and they tried every means to eat their amount. Mr. Gao felt that this would definitely not work. Since this is the case, it would be better to start a brand by himself, so he built his own brand in 2019.

      President Gao expects to attack domestic first-tier brands next year to the next year, and then fully expand to the international market. Now they have their own sales networks in the United States, Germany and Australia.

      In the cross-border e-commerce sector, Mr. Gao is currently investing in the construction of six warehouses in the United States because he has seen many sellers pay a heavy price for logistics and warehouses this year.

      "We built warehouses to make more insurance for sellers I know or sellers who have relationships with us, safer and reduce some losses."

      In fact, the decision to build warehouses overseas was related to Mr. Gao’s experience. In 2016, Mr. Gao's funds all entered the cross-border e-commerce field. At that time, he dug up a master from Guangzhou. The team's salary was 300,000 yuan a month, 2 million yuan, and 1.8 million yuan was transported directly to the United States by plane. As a result, all of them were in stock in the United States, which caused Mr. Gao to lose 6 million yuan directly in half a year.

      Those goods either infringement or their account has been hung up, and the inventory cannot be digested. Mr. Gao still has to clear the inventory. If the inventory cannot be cleared, it has to be destroyed. All money is used in all aspects. Mr. Gao feels that how much money you lose is not the most important thing. The key is that experiencing this will make people feel uncomfortable.

      In this person, Mr. Gao not only spent a lot of money, but also invested a lot of energy in him, but there were still some things that he couldn't stand. He learned from this matter that he must find reliable people when doing things. Reliable people are principled people. Whether it is cooperation or entrusting things, it depends on whether people have principles and must walk with principled people.

      Today, when Mr. Gao thought about the discomfort at the beginning, he found it interesting. Occasionally, he would think that if the things he had experienced before were a little more serious, he might have done something bigger now.

      How big a person can do has a lot to do with how big the ups and downs he has experienced. If it weren't for experiencing so many ups and downs on Amazon, Mr. Gao wouldn't have empathized with his peers. If there were warehouses in the United States and these goods were wholesale or depressed in the United States, Chinese sellers could at least have guaranteed their capital and would not have suffered a severe blow.

      "This kind of blow is fatal to many companies. If we build such an ecosystem and build the security system for Chinese sellers in the United States, then our Chinese sellers will be safer."

Why join the Golden Crown Club?

      Mr. Gao said this question, but he seemed to have no answer, and it seemed to have an answer. It was difficult and simple to answer. He answered in two words: I understand in seconds .

      In 2020, Mr. Gao saw Lao Gao’s video on WeChat video account. He searched on Douyin again. When he heard the content of the video, he instantly understood what Lao Gao said, so he decided to join the Golden Crown Club directly.

      In Mr. Gao's eyes, Lao Gao is a person with feelings and ideas, while Jinguan Club is not simply a dream or ideal. Mr. Gao said that he saw that the Golden Crown Club has ambitions and mission, and such an organization gives people a common feeling, which is why he joined the Golden Crown Club without saying a word.

      Mr. Gao is usually a home-boy, and basically has no world outside the investment field. If you are lonely, you feel like you are almost depressed. In the Golden Crown Club, we can finally make friends with a group of people with the same frequency. Mr. Gao said that his biggest change was that he found that he could not sit still. He felt that he had made almost the money and wanted to retire and rest. As a result, when he entered the Golden Crown Club, he saw that his brothers were doing well, he felt that he still had a lot to do, not the age of retirement, and the little flame of struggle was rekindled.

      The people in the Golden Crown Club are all the same. When they get together, they will inexplicably feel like brothers. This is also the slogan proposed by Lao Gao: be brothers for life. Mr. Gao said that before he heard this slogan, when he was in contact with people from the Golden Crown Club, his very direct feeling was that he was brothers.

      "This feeling is not conveyed by language, it is conveyed by feeling."

      People like us are together, this is our circle, our lives, our language, and we help each other, achieve each other, share each other, and do a good job in the business together.

      When talking about the reason for being the class monitor of the Laogao E-commerce Club, he asked Laogao why he asked him to come over. Laogao said you look very similar to me, and Mr. Gao said OK, I agree, so he came. After coming, I felt that the philosophy, intention and vision of a club founder are very important because this is an ambition, and such things will transform each of us. Perhaps it was driven by this sense of meaning that President Gao became more determined in his decision.