Taobao rules: 2014 Tmall Double Twelve Wireless Strategy Store Treasure Box

When Taobao’s Double 12 wireless terminal announced the Double 11 Double 12 promotion in October, it already decided that it would become a highlight. After Alibaba's Double Eleven wireless terminal delivered a 42.6% share answer, Taobao's Double Eleven will not be lonely. Although Taobao wireless does not engage in separate investment (synchronized with the PC side, you only need to register for the PC side), and there are only 10 sub-venues on Taobao wireless (1 main venue, 23 sub-venues and 130 sub-venues), Taobao wireless has incorporated some modes that are not available online, or models that cannot be imitated.

This article only introduces the highlights of this wireless terminal: Taobao store treasure chest. To put it simply, when the user browses the seller's homepage or store acceptance page on the mobile Taobao store, there is a certain probability that the treasure chest will appear. After the user clicks the treasure chest, he can draw the lottery in the treasure chest set by the seller. The specific operation method is basically the same as the setting interactive game of Double Eleven. First set up a prize pool, then set up a store treasure chest, and link the two. Of course, if you want to set up Taobao store treasure chests, only merchants who mark Double 12 can set them up. The specific settings page will not be officially launched on November 24. When users arrive at the store between December 1 and December 12, there is a certain chance to see the treasure chest and perform a lottery. The treasure chest draw may include coupons, mobile phone traffic packs and lottery tickets (depending on the seller's settings). What needs to be mentioned is the mobile phone traffic package, which is a new service launched by Taobao and Alibaba Communications in cooperation, which supports sellers to give mobile phone traffic packages to users. Users can choose to withdraw cash and recharge to the mobile phone number they want to withdraw cash, or give it to other Taobao users. Currently, it supports three major operators, Mobile, China Unicom and Telecom. The purchase price of traffic packages is about 1.2 yuan = 10M, 6 yuan = 50M, 12 yuan = 120M traffic.