The wireless era has arrived. As a back garden for effective communication between stores and customers, do you still have a reason not to hook up your fans here with your heart?
The women's clothing store, the little elephant, is undoubtedly a dark horse that has emerged in the women's clothing category in recent years. In addition to keeping up with fashion on the product side, they also have their own unique way of playing. Today, we listen to their operations Mo Chou share with you how the little elephant did it from 0 to 6.5 million in Weitao in 3 years.
The wireless era has arrived. As a back garden for effective communication between stores and customers, do you still have a reason not to hook up your fans here with your heart? Just after Double 11, I immediately analyzed all the data of Weitao during this period, and the effect was great~ Of course, for me, such data can be better, better and better! But I also have to thank Weitaojun for giving us the power of the prehistoric world during Double 11!
1. Let’s look at the sexy curves together
I am usually calm and composed, and the adrenaline surges on Double Eleven is like seeing a goddess! Is it very good to hold the rhythm even if I hold it. The direct transaction volume brought on that day was simply amazing! !
Single dynamic data
The exposure volume on the eve of Double Eleven and that day was also very good, because a software provider once said that the number of visits in the red envelope grabbing event suddenly increased and thought he was attacked by hackers hahahaha! The preheating of grabbing red envelopes has completely aroused the passion of fans! So I kept giving fans a lot of blood in Weitao! Haha! In fact, I have to thank Weitaojun for sending me 5 permissions that day! Too powerful! In fact, it’s only about 2 pieces a day. I don’t know what to post if there are too many, but I must receive special treatment during the big promotion! ! Weitaojun's decision this time will give me a big thumbs up
Weitao’s traffic trend, his blood was swelling on Double Eleven!
2. I want to say a few words about Weitao:
Every Weitao operator must have his own set of ideas, and for me, it has truly come from the beginning to the present! Three years have passed, and the crow's feet have been simmered! Even after working for so many years, I am still studying the updates and changes of Weitao every day and trying to improve my abilities. Because the competition between the little elephant of the hairy mushroom is too terrible, if you are not careful, your status will not be guaranteed. As such a illegitimate person, I am still working hard, why not? If you write a good article on Weitao, there are only the following aspects↓↓
1) Title
I believe that a good title will definitely arouse the desire of fans to open it, and the title party is also omnipresent. So the title is either concise and strong, or has personality, or has no moral integrity, and expresses its meaning clearly. Of course, for me, the title sometimes makes me feel a headache, so I always have a misunderstanding of the title, just for a spoof, so I skip to the second one
2) Cover
Since Weitao launched the cover of the large-picture mode, it has been a benefit for us and the cover party~! In fact, what I feel most deeply is that every time I post Weitao, fans ask for a cover picture in the comments~ Some fans once commented: Seeing my cover, my mood has improved all day long~ For me, the cover is either terrible and serious! Anyway, in addition to new events, I will always make the cover richer! I can use everything that can be used on the cover, vivid, personal and interesting pictures!
3) Content
Content is king, so it shows the importance of originality. Occasionally I will learn from no problem, such as a beautiful article that is pleasing to the eye and a heartwarming chicken soup. However, your Weitao must have your own things! I call it "core" and I analyze it from two aspects:
3.1 Daily
Daily life means that there are no normal days such as new products, activities, benefits, etc. This is actually the best time to protect your fans, and it is also the best time to show off all kinds of nonsense. Believe me, as long as you pretend to be good, you have no worries at all.
Many people said that they could laugh when they saw my Weitao. There were also many fans who said that whenever they were in a bad mood, they would always come to my Weitao for a walk, and then they could talk and laugh funny again! This is a great encouragement for me. Of course I am not a joke player, a lot of inspiration comes from my fans. right! What I want to say is that no matter what content you are, you must form your own unique style. You cannot be the same as you are! My style is to fly together on the road of funny and self-deprecating. I will treat every fan as my friend and communicate with my heart. Fans like your various bibi, so that this pussy is considered to be beautiful!
I was so angry at that time, just because I didn't want to waste a single permission left on Weitao...
Of course, for daily interactions, I have specially made a Friday night [Mochou Night Talk] column, which is temporarily closed during Double Eleven, and the usual interactions can reach tens of thousands of comments~ Of course, this is a matter of opinion. Give fans a habit to come to Weitao every Friday~
3.2 Big Promotion
When there is an activity, that's easy to say! Play! interactive! award! Anyway, it's time to give back to fans! Be sure to give up! For example, the building building that everyone loves to play in Weitao is the best. It can achieve excellent results when you come to the big promotion! but! Maintenance is important! Content is very important! Copywriting is very important! Interaction is important! Be sure to use your unruly copywriting skills to bring fans into your event!
I believe that several interactive gameplay specially launched by Weitao during this Double 11 period have brought a lot of traffic to everyone! Various red envelopes are flying all over the sky, and fans are also crazy! I have made a lot of advertisements~ I hope Weitaojun will have more interactive games in the future~ We all need to make efforts!
4) Interaction
Few fans? Few likes? Few comments? Talented! Talented! Talented! Can solve all problems! Copywriting buddy! Writing good articles, playing good interactions, and playing good advertisements! ! Someone will bow down to your subordinates! Weitao’s operation must form its own model~ For example, what should you do before the event (preheating promotion) and what should you do during the event (active promotion)? What should you do after the event (effective aftermath)? If you form a series of organized and disciplined laws, you will not worry about being ignored.
Someone once said that no one commented on my WeChat, and finally there were several comments, all of which were scolding, complaining or advertising. Here, I just want to give you a sentence: The greater the praise you can withstand, the greater the slander you can withstand. I also live in dire straits, and every fan is our friend...
Promote the night before the red envelope grab event and become active immediately!
This is Weitao, which has attracted fans before Double Eleven, and it is to attract fans!
three. Summarize
A good platform may not necessarily make good interactions, but good content will definitely make you shine on this platform!
I thought that the 550,000 yuan building was insurmountable, and I also thought that the 650,000 yuan number of fans was a legend. I also started from 0. I thought that my brother had been doing it for several months and no one cared about it. He kept writing and posting and strangling his brain cells every day. In the end, he won the trust of his fans with his arrogant appearance. Just kidding! In the end, it was through his own talent that won the attention and love of fans and peers~ The brain cells consumed during this period can circle the earth 650 times!
This is the legendary building Weitao that is nearly 550,000 yuan!
No matter big sellers or small sellers, the truth is the same. Have content, personality, tune, benefits, and attention to your benefits, don’t worry about everything~
[Before posting to Weitao every time, think about three things clearly]
1. What is the purpose? Just interaction or just promotional products or combinations of two into one?
2. How to write copywriting to be more vivid, more appropriate and easier to resonate?
3. What do fans need to do?
For more e-commerce marketing, please pay attention to Crown Club !
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