Highlights of the May regular meeting of Laogao Crown Club - How to play with social e-commerce
May is a time full of vitality, a good time for people to travel, and a time when we e-commerce people need to work hard. In this season when everything grows, we have once again ushered in the May regular meeting of Laogao Crown Club. The regular meeting is still a 2-day and 2-night itinerary. The sharing guests bring a lot of practical information to the members to share with them!
When we enter the hotel of the venue, we will welcome our friends' cute and energetic appearance. From guiding signing in, signing wall signatures, taking photos and souvenirs, and finally entering the venue, we arranged relative friends' receptions at every job position to ensure that every member can feel the warmth from our club's big family when he arrives.
After the members entered the market one after another, our international practice was Lao Gao's opening speech. This time, Lao Gao's speech was also adopted by the situation of live broadcast on Weibo. If you want to see Lao Gao's style, please watch the replay directly on Weibo! After Lao Gao finished his speech, our first day of sharing guests began his sharing;
First of all, the sharing brought by Alibaba Xiaoer Blue and White Flower. Blue and White Flower said: Social networks are an equal, decentralized, borderless network, and social networking itself is a matter that does not pursue efficiency. Therefore, the help that social network can bring to e-commerce must be slow and long-lasting. Please manage expectations and stay patient.
The second guest to share is a young talent, Li Wei, CEO of Shangzhuang.com. One of the partners of Shangzhuang.com is a big star Han Geng. If you don’t know, go to Baidu Shangzhuang.com to go to the Shangzhuang.com cafe by yourself! This overseas returnee who graduated from a master's degree in the UK and worked as an expert tutor. He shared about marketing of Internet celebrities: Never focus on a certain point. You can think of things like this model, and others can also think of things that others cannot think of, so that they can become our discussion point after dinner. From Li Wei's sharing, it is not difficult to see everything he has gradually shown, without shortcomings, harmonious, intimate, and decisive.
The last guest who shared the first afternoon was Zhou Ya, the person in charge of Alibaba Juxingtai. According to Zhou Ya, Juxingtai is a customer operation platform provided to all merchants based on Alibaba's full network data, merchant cross-channel data, and third-party data. It provides merchants with diversified products and full-link solutions. It can support the interactive marketing of "thousands of people and thousands of faces" and "one customer, one policy" between stores and Weitao, and help merchants realize online and offline member operations and personalized customer service.
After the sharing of Zhouya, the daytime agenda ended on the first day. After the members had dinner, a major feature of our club - Night Talk, which started on time at 8 o'clock in the evening. The night Talk was divided into three small venues. Each guest was carefully selected by the club. The guests invited by the seller's pain points were shared with everyone. Because they were too popular during the sharing process, the editor could not squeeze in and listen, and would not say more. Just give a picture of the hot scene to find out!
Although the May sky is a little less blooming, the unknown little flowers are also blooming. On the beautiful morning when the little flowers are blooming, our regular meeting on the next day is still in the sky like fire.
Although the second day's regular meeting started at 9 o'clock, the night before that the members who talked about 12 o'clock could get up on time when the alarm clock rang and came to the venue. The friends and hosts of our conference group and the host also prepared some brain-based and hands-on mini-games for everyone to play and move.
After the interactive game was finished, the first guest to share the next day was a member of the Golden Crown Club and Mr. Wang Guoliang, the TOP seller of JD.com. Mr. Wang shared: JD.com’s users are mainly male users around 30 years old, and they generally do not have the habit of online consultation. They stay on the page for a very, very short time, and will place orders very simple, directly and quickly! JD.com is actually not difficult, it lies in your perception!
The second sharing guest is the sharing of a senior waiter in Alibaba. He will share with you what Alibaba’s future plans are like from the white paper on Alibaba’s business service ecosystem. The sharing of a tribulation is unique. When selling goods on the platform, sellers must understand the rules and trends of the platform. I believe that everyone will gain a lot when sharing of a tribulation.
The first sharing guest in the afternoon was the past Taobao marketing strategy director, Alibaba Group's major account department director, and senior marketing expert. With his own practice and thinking about mobile Internet, he shared the quality and speed of mobile Internet marketing innovation! Jin Guang is the founder of Tao brand concept. He shared: When you sell products to a consumer, you only do 40% of the work. There are many communication tools in the Internet era. You can let consumers exert their influence to a well-known one and provide you with enough brand promotion. Now with Weibo and WeChat, the spread is faster, and he can recommend it to his friends! At this time, you do 60%, and consumers can become your dealers.
Next is Zhuang Qianshan, vice president of Meikong.com, who shared: The demand for beauty is never out of date. The beauty ecosystem created by Meikong provides a large number of new forces for e-commerce internet celebrities, live internet celebrities, and Taobao girls. How to make the Internet celebrity popular? Finding the right internet celebrity, planning the right content, and accurately publishing this is the internet celebrity logic of Meikong.com.
The last sharing guest today is the content of the dry goods shared by Global Winner CEO Zhou Zhefeng:
In the era of mobile Internet, the rise of opinion leaders is a well-known opportunity for e-commerce, and they will bring new stable and purchasing power traffic entrances to e-commerce. The cost of cooperation among opinion leaders is still very low now, e-commerce people should seize the time and not miss the bonus period.
There are too many useful information shared, so I cannot show it to everyone one by one. If you are interested in the useful information and videos shared by the above guests, please contact QQ800078907 or call 18917896721.
The May regular meeting of Laogao Crown Club came to a successful end in the group photo of the members. Everyone learned a lot and gained a lot. I hope everyone’s e-commerce path will be wider and smoother. I look forward to the next meeting!
EN
CN
