Time flies, and with the heat waves of summer, before we knew it, Laogao's e-commerce study tour has reached its tenth stop, Shanghai Hanlong Home Furnishing Store.
Shanghai Hanlong Industrial Co., Ltd. was established in early 2014, mainly conducting waterproof repairs. It began to involve cleaning products at the end of 2014. At the beginning of 2017, the company added a variety of new products, entered many industries, and opened multiple stores. Later, it was found that due to the complex products and the positioning was vague, the company re-formed a strategy to return to the waterproof maintenance industry and gradually cleaned up non-waterproof maintenance products and stores. The company expects that in 3 to 5 years, customers at or above the county level can gradually purchase Hanlong Company products, which can achieve 24-hour arrival and 1-hour arrival in some cities.
The sign-in meeting was originally scheduled to be held at 9:30. Just after nine o'clock, most of the member friends who came from all over the motherland arrived at the host's house. Everyone hit it off at first sight. Some met during the travel process, and some met at regular meetings. As a group of e-commerce people, everyone seemed to have endless topics to talk about, from operations to customer service, all kinds of questions have become the content of everyone's conversation.
At 9:30, the friends were all here. Although some friends had known each other before, each person still had to give a specific introduction. Each partner introduced his name, category, region, and his own advantages and needs in detail. He had previously sent each partner a list of members to participate in today's study tour. When others introduced themselves, everyone also made records based on the list to facilitate future understanding and contact.
After each friend introduced himself, the atmosphere on the scene became more and more lively, with similar purposes, matching needs and advantages, and fellow villagers. In this way, everyone has more common words.
After the partners got to know each other, it was the official stage of our study tour. First, our host, Mr. Yang, General Yang, shared with you and introduced the overall situation of the company, including the company's development, the situation encountered in the middle, and the current overall development of e-commerce.
After sharing, Mr. Yang said that before everyone arrived, he specially prepared an outline, listed some major changes and updates since the company was established, and shared them with the brothers in the club, hoping that it will be helpful to everyone's future development of the company. I have to like Mr. Yang here and give my heart.
Before we knew it, the morning ended easily in the warm conversation between everyone. In order to save time, everyone prepared takeaway for lunch, and took advantage of this free time to find friends and chat while eating.
At noon, everyone had a short break and the afternoon seminar officially started at 1:30.
Today’s discussion topic is how to find the core competitiveness of your own industry? This topic is also a problem that many member partners have always been troubled by. In response to such topics, the afternoon discussion session was divided into three groups, each with a group leader and a spokesperson. The group leader is responsible for actively organizing everyone's speeches and exploring the work of group members, so that everyone can share enthusiastically. The spokesperson is responsible for recording the work of the group, sorting out and performing the final sharing.
Before sharing again, each group set the discussion direction
Group One: Discuss the direction of operations
Group 2: Discussing the team aspect
Three groups: Discuss positioning, market, brand and product direction.
After an hour and a half of discussion, each group was full of practical information. The next time was when the spokesperson shared the content on behalf of their respective groups. Each spokesperson took out the practical information of their respective groups, shared it with all the friends, expressed the results of everyone's discussion, and put forward opinions. The members and partners on the scene listened very seriously, and took out paper and pen records. After each spokesperson finished speaking, the host Yang made a final summary, and combined with the current development of the e-commerce industry, he also put forward his own opinions and suggestions. It won warm applause from the partners present.
About how to find the core competitiveness of your own industry? Such a problem is a problem faced by many member partners, but the environments we live in are different and the situations we encounter are different, so it is impossible to help each partner solve such problems immediately. We still need to make a decision after we go back and combine the current company development situation. We also hope that today's discussion can give our partners constructive opinions.
Before we knew it, the day passed, and the friends were still unsatisfied. Some of them added WeChat to each other, some left their mobile phone numbers, and a few fellow villagers still made an appointment to sit together. In Lao Gao, everything is so comfortable and comfortable.
At the end of the study tour, everyone took a photo together and left their smiley faces at the Hanlong Home Furnishing Store, the tenth station of Laogao E-commerce Study Tour.
At the end of the study tour, I was reluctant to leave. Everything was so happy and comfortable. Not only did I learn it, but I gained practical information, but I also met such a group of brothers who were willing to contribute and help.
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