Laogao E-commerce Study Tour 48th Station~cobbe Kabe Store

　　One person can go faster, and a group of people can go further. This is a sentence that Lao Gao has always emphasized. There are many members in Jiangsu, Zhejiang and Shanghai, not to mention places like Wenzhou and Yiwu. They will basically be present wherever they go to study. The first study tour in October was specially selected in Wenzhou to let everyone get together and get to know each other. This study tour was invited by Liu Zhilai, Mr. Liu, a cobbe Kabe store.

　　The day before the study tour, a special dinner was arranged. The brothers gathered in Wenzhou. New and old friends raised their glasses and drank the first blessing of "Double 11".

　　After the dinner, everyone moved a small stool and sat around. After getting to know each other, the more in-depth exchange of useful information began. Everyone introduced themselves to each other, introduced their expertise, issues they wanted to communicate, etc., to bring each other closer. Just having on-site communication is not enough. Several members organized night talks on their own, and even a few members held it until the early morning, which was a joyful chat.

　　Early the next morning, everyone gathered at Cabet headquarters and the host led everyone to visit. Kabe was established in 2008, and Kabe Store was officially established in 2010, and has developed very rapidly. Currently, the total number of people is about 500. Kabe has always adhered to the brand philosophy of "just to understand you better", actively responded to the trend of the market, and was committed to becoming a benchmark brand in the whole-house home decoration hardware industry and a preferred brand for consumers.

　　After the visit, Manager Wuxie brought everyone a wonderful sharing - refined operation. 1. The company's product line is carefully split. 2. Split up the operational responsibilities. 3. The factors affecting conversion rate are carefully split. etc. Nearly two hours of sharing brings not only superficial sharing, but also the detailed processes, plans and operating methods that our company has done so far. Let everyone see the host's careful preparation and full sincerity.

　　At noon, we had a simple meal in the conference room, and then we entered the topic discussion session, which was extremely hot - how to improve the conversion rate. This is a topic that every Taobao merchant pays attention to and is also a pain point for many merchants. Everyone is particularly passionate about talking about it.

　　What are the ways to improve conversion rate? 1. Optimize after-sales service guarantee in the later stage. 2. Improve service precision. 3. Be more attentive in giving gifts to improve customer satisfaction. 4. Night customer service robot humanized reply service. 5. Main picture optimization. 6. Direct train and keyword search optimization. 7. Evaluation system label optimization. 8. High customer unit price and customer service chat. 9. Improve the visual main image... Wait for more than an hour of discussion, everyone came up with new ideas, and I believe there will be methods suitable for their own category.

　　A one-night study tour is a tight schedule but full of practical information. We will attach your summary to see what you have gained.

　　Of course, how can we, a group of excellent partners, miss a group of photos? Finally, I wish you a big sale on Double Eleven!