What product is most likely to become a hit Douyin product? Big data has helped you find it!
Five or six years ago, an e-commerce CEO commented that WeChat is a very "demon" APP. The word "demon" contains envy of the exponential growth of WeChat's users and revenue. Some people predict that China's Internet will no longer have phenomenal products like WeChat. Now, another APP - Douyin, has become an amazing new monster for e-commerce people. As a short video community under Toutiao, the number of downloads of Douyin launched in September 2016 has been soaring, and has long occupied the first place in the App Store since 2018, with more than 500 million monthly active users in China. In the first half of 2019, the daily active users soared by 70 million to 320 million, and the daily playback volume reached 3 billion. In 2018, 36Kr disclosed that the valuation of Toutiao's parent company ByteDance reached US$75 billion. Some media estimated that Douyin's revenue that year was 11 billion. At the same time, TikTok, the overseas version of TikTok, was launched worldwide in the summer of 2017, quickly winning the love of overseas users.