According to the latest news, in the past, WeChat red envelopes were no more than 200 yuan per unit, and the limit of one-to-one red envelopes has been adjusted for the sake of Valentine's Day WeChat red envelopes. From the original single red envelope no more than 200 yuan, it can be adjusted to a maximum of 520 yuan. During the process of issuing one-to-one red envelopes, if the entered amount exceeds 520 yuan, a red letter will appear on the page, "The amount of a single red envelope cannot exceed 520 yuan."

Most readers do not know what the logic is about the policy direction of the platform and the sharing principles of various types of merchants, nor do they know what the category they are in and how their stores should set sales goals? What is the "weight" we have always called on this basis? How is it determined? Today we will talk about: Interpreting what "weight" is, and the platform's hierarchical formulation of merchants, helping merchants formulate store development plans and development goals from the perspective of the platform

#Laogao E-commerce Newsletter# [E-commerce Morning News on February 14] 1. Valentine's Day confession can be issued up to 520 yuan; 2. Alipay new function supports annual income of 120,000 tax returns; 3. Chaoyang Qunzhong APP is online, with a reporting function; 4. Zhao Wei's acquisition of Wanjia Culture has changed, and the shares acquired have dropped from 185 million shares to 32 million shares; 5. Primary school students unlock shared bicycles in 5 seconds.

A new year has a new beginning. I believe that many sellers are planning for the new year at this time. So, how should we plan for the new year? What issues should be considered when planning? Generally speaking, when formulating promotion plans, the platform activity rhythm, industry rhythm, store past situation and activity rhythm are four factors that must be considered.

#Laogao E-commerce Newsletter# [February 13 E-commerce Evening News Briefing] 1. #Shentong multiple sites are in liquidated#, #Couriers change their careers to deliver food#; 2. #Apple joins the Wireless Charging Alliance#; 3. Lei Jun said that Xiaomi will open 1,000 retail stores within three years; 4. Three Squirrels stores are smashed and hyped? Response: It is too successful and is envied by people; 5. Didi releases a car rental big data report: The popularity of the Spring Festival has increased by 30%, and the Lantern Festival has increased by 10% year-on-year.

Xiao Ke is a Taobao merchant that mainly sells maternal and infant products. One day before the New Year, a product in the store was suddenly removed from the shelves. Xiao Ke was very depressed and saw a prompt saying that it was because the product was not uploaded to 3C certification. He re-edited the baby and uploaded the 3C certificate and released it again.