Taobao mobile phones are often revised. Each revision is actually a reallocation of traffic. On the surface, it is redistributed to different stores or babies. But its essence is that as the Internet environment changes, the traffic entrance changes. For example, the two core trends of traffic reallocation in the changes in Taobao’s homepage this year are: the proportion of traffic allocated through content marketing will increase; personalized matching traffic will be more accurate.

#Laogao E-commerce Newsletter# [May 12 E-commerce Evening News Brief] 1. Yang Weidong responded to the fight between Youku and Tencent employees: the two teams were embarrassing; 2. Malaysian Prime Minister visited Alibaba in the rain to promote eWTP; 3. E-Dao HR veterans sent a mass email to bombard LeTV's official statement that the email system was hacked; 4. Pechoin's 30 million+ reading conversion was less than 0.00008; 5. 25 e-commerce experts from Ruoqiang County, Xinjiang went to the mainland to study.

The need to increase the average customer price - the most important significance of increasing the average customer price is that if the conversion rate remains unchanged, in theory, Taobao's limited "location resources" will produce more, which will help further improve the platform's performance. This is what Taobao hopes to see and they will definitely encourage it.

#Laogao E-commerce Knowledge# Many sellers know how to use Taoke to promote their products, but they don’t know what channels can Taoke to promote their products, nor do they know what kind of Taoke to choose to promote their products. Different promotion channels are different, and the products promoted are also different. This is a question that determines whether your traffic is accurate. The purpose of our promotion is to convert.

#Laogao E-commerce News# Weekly Information (May 8-May 12) 1. Two suspects who used Taobao loopholes to blackmail online stores were sentenced to up to one and a half years in prison; 2. The State Council established "China Brand Day"; 3. China's e-commerce advertising surpassed the search for the first time, becoming the brand's new favorite; 4. Tmall and Shenzhen cooperated to incubate 500 Shenzhen companies every year to touch the Internet; 5. Youku employees injured Tencent employees and Tencent issued a statement to hold legal responsibility!

Taobao is the fastest growing source of traffic at present. How can Taobao content be implemented in stores? This is what many sellers want to know now. Come to the May regular meeting of Laogao Crown Club. Han Jie, an expert in the store details of the Merchant Business Department, explains to you: How to implement Taobao content in the store?