In 2002, when entering the men's clothing market, HaiLan Home targeted the "business group". The business people at that time had very simple needs: suits, trousers and shirts, and then a POLO shirt. In the past decade, HaiLan Home has successfully captured the wardrobe of business people with these basic categories.

#Laogao E-commerce Newsletter# [November 2 E-commerce Morning News] 1. The first batch of "e-commerce blacklist" companies were announced; 2. A Japanese company rewards employees who quit smoking and do not smoke to receive an additional 6 days of leave; 3. Tmall's "Double 11" New Rice Festival has launched 12 Chinese rice brands to embrace new retail; 4. The world's top logistics companies collectively join Tmall Double 11 to usher in the global free shipping era; 5. There are clear standards for renting houses in Guangzhou to be registered online.

#Laogao E-commerce News# [November 1 E-commerce Evening News Brief] 1. Hurun cashed out the top 30 entrepreneurs. Jack Ma cashed out 4.5 billion yuan a year; 2. Hayao Miyazaki made the seventh comeback and announced his new animation work; 3. Merchants broke the news before Double 11: JD Electrical Appliances category requires one of two choices? 4. The "courier" applied for a refund for online shopping and took the initiative to compensate for the loss of nearly 20,000 yuan; 5. Renrenche sued Guazi for compensation of 100 million yuan: because he was dissatisfied with the latter's advertising slogan, he claimed that he was far ahead.

Today I will share with you some new changes in the diamond exhibition. There are two main themes: 1) How to play the diamond exhibition for small and medium-sized sellers in 2017; 2) Preheating the Double Eleven Diamond Exhibition, a placement strategy I have studied, welcome to discuss it together.

The quality of products has always been the issue that consumers are most concerned about in online shopping. In order to provide consumers with better services and maintain a healthy market order on Taobao, Taobao will increase its control efforts in response to the behavior of some sellers selling inferior products and intend to adjust relevant rules that do not match the description.

#Lao Gao E-commerce Newsletter# [November 1 E-commerce Morning News] 1. Jack Ma starred in "The Great Stories": The whole film will not be sold publicly for only 20 minutes; 2. The Anti-Unfair Competition Law was implemented for the first time in the past 24 years, and online stores may face a fine of 2 million yuan; 3. Alibaba CEO Zhang Yong: Double 11 has become a "Chinese phenomenon in the world"; 4. Tmall announced that offline stores of Double 11 brand overseas projects have become a new feature; 5. Pan Shiyi responded to "clearing-up house selling". We still have many houses.