#Laogao E-commerce News# Weekly Information (December 26-December 30) 1. Alibaba announced the establishment of a brand industry association to jointly combat counterfeiting with merchants; 2. China Consumers Association: Unreasonable returns on Double 11 are good, with a success rate of 96.7%; 3. Serious information leaked by express delivery: It is recommended to be included in the scope of the E-commerce Law; 4. Tmall takes tough measures on unqualified products and cancels merchant self-inspection! 5. "China's richest man" Zong Qinghou CCTV challenged: e-commerce cannot replace me.
1. Alibaba announced the establishment of a brand industry association to jointly fight against fraud with merchants
On December 26, Alibaba Group announced that it will set up an advisory committee for brands and industry associations to improve the intellectual property issues of its online shopping platforms. Previously, an American institution included the Chinese e-commerce giant on the list of counterfeit and infringing goods markets. An Alibaba spokesman said on the same day that the company will cooperate with representatives of international brands and small and medium-sized enterprises in the United States and other places to help eliminate counterfeit sellers, but did not disclose the names of the companies or representatives involved.
Comment: A big tree attracts wind, Alibaba can only demand itself more strictly.
2. China Consumers Association: No-reason returns on Double 11 are good, with a success rate of 96.7%
On December 26, according to the website of the China Consumers Association, on the 23rd, the China Consumers Association announced the after-sales service experience results of the "Double 11" online shopping products. The experience results show that in terms of seven-day unreasonable returns, 184 items applied for return were successfully returned, with a return success rate of 96.7%. Judging from the results of this experience, the implementation of the seven-day no-reason return regulations of major e-commerce platforms is good.
Comment: As long as the supervision is done well and the relevant punishment measures are implemented in place, violations can be avoided.
3. Serious information leaked by express delivery: It is recommended to include it in the scope of the E-commerce Law
On December 26, the 25th meeting of the Standing Committee of the 12th National People's Congress recently reviewed the draft E-Commerce Law in groups. Some members of the Standing Committee suggested increasing the protection of consumers' personal information, and some suggested that express logistics be included in the consumer information protection subject.
Comment: The importance of personal information protection is no less than that of commercial counterfeiting.
4. Tmall takes tough measures on unqualified products and cancels merchant self-inspection!
According to the news on December 26, in response to the quality of products that are not qualified, Tmall said it will cancel the opportunity for self-inspection of merchants. The specific items for canceling self-inspection are: the second item of "other categories" in the case of deduction of 6 points; the second item of automobile accessories such as car seat belt buckles with traffic safety hazards in the 7th item of "involving personal safety and privacy"!
Comment: Good thing.
5. "China's richest man" Zong Qinghou CCTV challenged: E-commerce cannot replace me
On December 26, the chairman of Wahaha Group Zong Qinghou said bluntly: E-commerce in my industry cannot be done, and most e-commerce companies have an impact on the retail industry. Take delivery for example, the cost is very high. Wahaha focuses on developing urban markets, with frequent delivery and small volumes. If the urban market is well done, the power in this area will not be weakened. Therefore, e-commerce does not have any major threat to Wahaha, it only has some impact and cannot be replaced. In addition, e-commerce is still combining with offline, and the cost of e-commerce is higher than that of offline costs (delivery costs, etc.), e-commerce has begun to shrink, so physical retail has begun to rebound, and dealer confidence is also increasing.
Comment: It depends on your opinion. Any business model requires time testing and growth.
6. First instance of the draft e-commerce law: the platform's "payment first" causes disputes over rights and responsibilities
On December 26, the 25th meeting of the Standing Committee of the 12th National People's Congress conducted group reviews on the draft E-Commerce Law (hereinafter referred to as the draft). At the meeting, members of the Standing Committee held a heated discussion on the issue of "protecting rights and interests". "For example, 7-day unreasonable return is a very good choice for regulating the market, but some online stores still have their own unruly terms." Fu Ying, a member of the Standing Committee of the National People's Congress, said, "Legally, the requirements for e-commerce and online merchants should be smoothed out as much as possible. For this law, protecting consumers' rights and interests should be the first priority.
Comment: Just like the restaurant’s “no take-out alcohol”, the overbearing terms of merchants require strong rules to supervise, and consumers themselves cannot change it.
7. The Ministry of Commerce, the Central Cyberspace Affairs Office, and the Development and Reform Commission jointly issued the "E-Commerce "13th Five-Year Plan" Development Plan"
On December 30, recently, the Ministry of Commerce, the Central Cyberspace Affairs Office, and the Development and Reform Commission jointly issued the "13th Five-Year Plan for E-Commerce" (hereinafter referred to as the "Plan"). The "Plan" follows the central government's goal of building a cyber power and the overall requirements of the "Outline of the 13th Five-Year Plan for Social Development of the National Economy", and strengthens new momentum for e-commerce and innovates e-commerce and people's livelihood around the goal of building a moderately prosperous society in all respects. It is of great significance to promote policy environment innovation in my country's e-commerce field, guide the healthy, orderly and rapid development of e-commerce, and lead e-commerce to comprehensively serve the national economic and social development.
Comment: The "Plan" comprehensively summarizes the achievements made in e-commerce development during the 12th Five-Year Plan period, analyzes the opportunities and challenges faced by e-commerce development during the 13th Five-Year Plan period, clarifies the guiding ideology, basic principles and development goals of e-commerce development, and puts forward five major tasks, 17 special actions and six guarantee measures for e-commerce development.
8. Ministry of Foreign Affairs responds to "notorious market"
According to the news on December 26, a spokesperson for the Ministry of Foreign Affairs said that the essence of Sino-US economic and trade relations is mutually beneficial and win-win, and we hope that Sino-US economic and trade relations can develop smoothly and healthily with the joint efforts of both sides! The industry also pointed out that the various events encountered by Taobao are not isolated cases, and this is full of prejudice and even discrimination against Chinese companies!
Comment: In international business competition, without the support of the country, enterprises will suffer a great loss.
9. Taobao will clear the zero-out rules and deduct points, and it is difficult for merchants to "turn over" in selling fake products?
According to December 26, every year at 24:00 on December 31, Taobao will implement different zeroing plans based on different violations and deduct points. Among them, the illegal deductions include general illegal deductions, serious illegal deductions (excluding the sale of counterfeit goods), and illegal deductions for counterfeit goods. Regarding general violations, Taobao has always adopted a policy of "all pardons", and all general violations in 2016 will be cleared. For serious violations of the rules other than selling counterfeits, Taobao has adopted the practice of clearing all points less than 48 points, and not clearing all points for those with 48 points or above, and maintaining the status of the account seizure.
Comment: Last-place elimination system.
10. E-commerce customer service helps sellers delete bad reviews, illegally making 21,000 yuan in prison
According to December 27, Li Dongliang is a customer service staff member of an e-commerce platform. On September 20, 2016, he joined some QQ groups that deleted negative reviews on e-commerce websites through searches. Through these QQ groups, Li Dongliang contacted e-commerce sellers and agreed with them to help delete negative reviews at a price of 30 yuan per item. Subsequently, Li Dongliang logged into the operating system of the e-commerce platform he worked as a staff member, searched for relevant negative reviews based on the order number provided by the seller, and changed the transaction process to "returned" without authorization, and deleted the buyer's negative review data. After the e-commerce platform company called the police, the public security organs arrested Li Dongliang. After being arrested, he confessed to his crime.
Comment: Theft of self-inspection is not only a personal issue of customer service, but also a process and supervision issue of e-commerce platforms.
11. Alibaba Xiaomi releases public beta, and 1,000 merchants will use 007 artificial intelligence customer service for free
On December 27, the online live broadcast was reported to attract 300,000 merchants, and 1,000 free trial places were snatched in 4 minutes. This is the real-time data released by Xiaomi on Qianniu Live this afternoon, which maps the strong demand for smart services and the huge potential of artificial intelligence in the field of e-commerce services. During the just-passed Double 11 period, Xiaomi, the Alibaba Merchant version of artificial intelligence robot store, was the first to be put into use in 9 brand Tmall stores. After one day, Dianxiaomi received nearly one million service consultations for merchants, saving more than 1.5% of customer service manpower. Merchant services driven by big data and technology are becoming easier.
Comment: Smart customer service cannot replace manual labor in the short term.
12. Tmall releases 2017 entry standards and rules
According to December 27, in order to let merchants know about the Tmall entry requirements for 2017 and provide better guidance for merchants' entry behavior, Tmall will announce the "Tmall 2017 Annual Entry Standards", "Tmall 2017 Annual Entry Qualification Rules", "Tmall 2017 Annual Software Service Annual Fee Payment, Discounts and Settlement Standards", "Tmall Store Name Specifications", "Tmall Business Category List (2017)", and "Tmall Product List Allowed to Cross-Category Operations". The above content will be announced on December 25, 2016 and will officially take effect on January 1, 2017.
Comment: Merchants always pay attention.
13. Alibaba Pictures responded to "Ferryman" with negative reviews: Not liking it does not mean very bad
On December 28, the New Year movie "Ferryman" produced by Alibaba Pictures has encountered a reputation storm recently. Alibaba Pictures' official Weibo responded today that not liking it does not mean being very bad. Respect the power you don't like, and respect the freedom you say it is very bad. But "malicious comments and bad comments are two different things." "The Ferryman" is jointly produced by Alibaba Pictures, Zetung Films, and Hehe Films. It is produced by Wong Kar-wai, directed and written by Zhang Jiajia, and starred Tony Leung, Takeshi Kaneshiro, Eason Chan, Dapeng, Angelababy and others. The film was released in mainland China on December 23, 2016.
Comment: People's Daily's comments on bad reviews hurt the film market. The key here is the definition of bad reviews.
14. The full text of the draft E-commerce Law is published for the first time, and your opinions may be adopted!
On December 28, the full text of the "E-Commerce Law of the People's Republic of China (Draft)" (hereinafter referred to as the E-Commerce Law), which just ended its first review, was announced through the official website of the National People's Congress and publicly solicited opinions from the whole society. This means that the E-commerce Law has completed the first legislative process. After the draft is publicly solicited for social opinions, it will be reviewed for the second and third National People's Congress.
Comment: Legislation through the National People's Congress shows that the state and legislative bodies recognize the development of the e-commerce industry, and they also support and encourage development.
15. Taobao has adjusted the "indiscriminate message" rules and upgraded its handling methods
On December 28, Taobao issued the "Notice on Changes to the Rules for Distributing Information", further adjusting the content of the rules such as "indistributing information". This rule change will take effect on January 3, 2017. The reporter learned that the main change is to increase the handling measures of "restricting the number of product releases" for all serious scenarios in which information is missed. At the same time, for products suspected of violating special requirements of the industry, the handling measures of "single product search blocking is given depending on the severity of the circumstances, or a single product search is reduced until the product rectification is completed" are added.
Comment: It is reported that this move is to further standardize and enhance the standardization of Taobao online shopping platform products, promote the healthy development of Taobao trading market, and protect the rights and interests of members. But at the same time, the cost of starting a business is getting higher and higher.
16. More than 20 service providers were invited to visit the Shanghai Stock Exchange
On December 28, more than 20 Alibaba platform service providers were invited to visit the Shanghai Stock Exchange to watch the entire listing process of Tmall merchants. As the "behind the scenes" of tens of millions of brand merchants, more than 45,000 service providers have opened up trillion-level markets and millions of job opportunities by providing high-quality services to merchants for Alibaba platform. On the day of the visit, after witnessing the entire listing of Tmall merchant Shanghai Yuanzumeng Fruit Co., Ltd., more than 20 service providers couldn't help but preview the "gong-beating" ceremony for the company's listing in advance. Liu Sen, chairman of Ledian Network, got the copper hammer that beats the gong, thought about it and then gently put it down, "I still want to save this experience until it is truly launched!"
Comment: According to incomplete statistics from third-party institutions, the new tax revenue of upstream and downstream industries brought by Taobao and Tmall was nearly 180 billion yuan. In 2015, it created 30.83 million jobs for my country, including 11.76 million transaction-based employment, 2.03 million e-commerce logistics, 2.15 million e-commerce service industry, and 14.89 million derivative employment.
17. Malicious order brushing on Taobao damages the goodwill of competitors and is convicted of
According to December 28, in April 2014, he was the owner of several Taobao stores and engaged in the paper similarity testing business. In order to gain an advantage in "commercial competition", he hired a college student named Jin Huaiyuan (pseudonym), to brush more than 1,500 orders on another online store, and then returned the goods with "lightning". Soon, Taobao official tracked down this false transaction and searched for the online store's products and sentenced them to a penalty of reducing their rights. This punishment is no different from the "ban" of online stores, causing competitors' business to plummet. In May of that year, the online store that suffered losses called the police to the public security organs, and Qin Yunfei and Jin Huaiyuan were criminally detained. On December 18, 2015, after public prosecution by the Yuhuatai District Procuratorate of Nanjing City, the Yuhuatai District People's Court ruled that the two were guilty of sabotaging production and operation and were held criminally responsible. At present, a large number of behaviors in order brushing and credit speculation "disrupts the market order and destroys the market environment". The ultimate consequence is to mislead consumers and cause losses to consumers. "Taobao has always been committed to creating an Internet environment that is honest and trustworthy, but relying solely on Taobao is not enough. Administrative regulatory departments, judicial organs, industry associations, social organizations, etc. also need to form a joint force" to remove the "cancer" of malicious credit speculation.
Comment: The Nanjing Intermediate People's Court convicted and held accountable for malicious credit speculation, providing a good case for the application of other acts of undermining production and operation to Internet market entities. It has exemplary significance for the law to regulate the Internet economy and will provide legal guarantees for the integrity, law-abiding and fair competition of Internet market entities.
18. AliExpress releases wig investment rules for next year to raise the threshold for sellers
According to December 28, Alibaba's export e-commerce platform AliExpress recently released a 2017 wig industry investment announcement. Starting next year, AliExpress will implement an audit and licensing system for investment in the wig industry. Only merchants that meet the platform's qualification review and licensing have the authority to operate and release wig products.
Comment: The relevant rules on Taobao are basically raising the threshold.
19. Tmall changes the rules for adult products, and indecent pictures will be banned
On December 28, Tmall updated the adult products industry standards, and required the main picture of Chapter 2. The physical picture on the front of the product must be a white background picture, and no information that is unrelated to the product must appear. There is a large area of naked body in the picture, and the posture and expression of vulgar and indecent characters are not allowed to be published, and vulgar or vulgar terms are not allowed! °
Comment: For the special category of adult products, how to define whether it is indecent is a technical job.
20. AliExpress freight adjustment, Russian line parcels received 22 yuan/KG well-known decline
On December 27, AliExpress issued a notice yesterday, adjusting the shipping costs of online shipments of "Estonia Postal Economic Package", "Suyoubao Fen Postal Economic Package" and "Suyoubao Fen Postal Registered Package", with an increase ranging from -22 yuan/KG to 16 yuan/KG. Related orders created from 0:00 on January 1, 2017 will be subject to the new price. The travel fee for Estonian Postal Economic Package is adjusted the most. Among them, the freight rates for parcels sent to Belarus, Finland, Sweden and Ukraine have increased significantly, while the increase in Belarus is well-known as 15.4 yuan/KG, which is close to 16 yuan; however, the freight rates for parcels sent to Russia, Hungary and Slovakia have been lowered, with Russia's well-known drop of 22.2 yuan/KG, which will be good news for most sellers.
Comment: The increase in logistics line transportation costs is the main reason for freight costs. After understanding the latest freight information, the seller must also make reasonable logistics arrangements, and then adjust the product prices in a timely manner according to the latest quotation to avoid profit losses.
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