Taobao is a world full of visible rules and unseen unseen rules. If you want to try to avoid mistakes, you might as well take a look at these 8 survival rules, so that you can avoid detours in the future.
1. There is a skill called other people's skills
Like many people, we were flocking to the so-called practical things at that time, studying everywhere, listening to classes everywhere, and participating in training. At that time, we even spent more than 10,000 yuan to participate in a so-called awesome course (there was a Taobao master who was in charge of the endorsement). Is it awesome? Awesome! Is it a skill for me? It's a skill! However, it was also after that we discovered a problem: there is a skill called other people’s skill.
Seven-day spiral, time to remove the shelves, the quality score of the express train quickly increased to ten, title writing skills..., too much practical information is very good, and it is indeed successful, but you find that when you use it, you lose your magic! This is also the reason why most e-commerce training is criticized. Different categories, different store foundations, different staffing, different execution capabilities, different resources... all of this determines that the practical goods can only be the practical goods of others. Therefore, here, I would like to remind all the friends that no matter who they are, the most important thing you need is actually the idea. Never put it on your own store casually. :
2. If you have a good source of goods, you have already succeeded 60%
Yes, this is not an exaggeration, it is very cruel and very realistic. To be honest, when I first started Taobao, I took advantage of the good source of goods. At that time, a college classmate in Shaanxi made Gynostem tea at home. Because they made this kind of tea nearby, and the supporting facilities in all aspects were very complete, I worked with him to do it. At that time, there were almost no local people selling Gynostem blue tea on Taobao, so we had a very strong supply advantage.
In 10 years, Taobao was still a very rough way to play, with the twelve-word true tips: **, direct train, event, and popular products. It only took a month to complete the new store, and it basically stabilized at 50-100 orders per day, with sales between 3,000-5,000. For us at that time, it was a huge sum of money! Fortunately, we did not rashly enter the fiercely competitive industries such as women's clothing at that time, because according to the resources we had and the operational technology we mastered at that time, we would not have the confidence we accumulated at that time.
The good times didn't last long. By the end of 2011, there were many more people making gypsum tea in the village where my classmate was located, and we had fewer opportunities, so we began to transform.
3. Don’t want to do a good job in Taobao? Dream!
In fact, when we do it, it is basically impossible for us to upload the product and get a business. In fact, you only need to think of a simple question: as a platform, Taobao must make money, and where does Taobao’s money come from must come from advertising fees. You need traffic monetization, and Taobao also needs traffic monetization.
So, if you look at the adjustments of Taobao and Tmall, you will find that the free traffic you are given is getting less and less (of course, this is also related to the fragmented distribution of traffic), because there are more and more traffic, Taobao hopes to monetize it. For example here:
The tofu cube used to be quietly turned into a "shopkeeper's hot sale" (direct parking space) last year, which is the best location. It can be foreseeable that more and more places that were originally free and now start to be paid. Therefore, if you want to do a good job in Taobao, it will be difficult!
4. It is best not to drive without a license (direct bus)
Many car gods also have many dazzling driving skills, such as you can see a large number of posts on express trains every day. We don’t need to evaluate for the time being: Can you make money by driving a direct train? Because everyone who has driven it knows that making money is not easy, it requires high driving skills and very good products. Let’s first talk about a very relevant question for everyone: Can driving a direct train increase the baby’s natural search weight?
Let’s first think of a question: in terms of organic search traffic, what kind of treasure will Taobao recommend to consumers first? It's very simple, it must be the easiest baby to make a deal, the ones that are well converted, the ones that are popular, etc. Okay, if you drive, if your driving skills are not good, your conversion rate is particularly low and the input-output ratio is very low. What will search engines think: I'm sorry, these 2Bs are so poor in the traffic you buy for money. Wouldn't the free traffic given to them be wasted? Then do you think you will give it to you? On the contrary, if your input-output ratio is very good and you are increasing the weight of this treasure, the natural search ranking will naturally improve.
Therefore, don’t ask questions such as whether driving will increase the ranking of your baby, whether the sales volume of the event will be useful, whether Taobao customers will increase the weight, etc., because whether it will be effective in the end does not depend on whether you do it, but on how you do it. So, when my friend asked me, I usually tell him bluntly: Are you good at driving skills? If it is not good, learn first, practice slowly, be cautious!
5. Good visual presentation must not be saved
We must admit that on Taobao, there are indeed products that are very garbage in decoration but very popular, but do you think you will be rare? E-commerce shopping can only rely on vision, which must be admitted. Especially when a store is just opened, people look at your decoration: it has no style, is tattered, and has no desire to continue watching, so why should I buy your things? Unless your product has a good advantage, it is basically closing the store and leaving.
But one point of view should be paid attention to here: it is not said that the best visual presentation must be the most gorgeous decoration, the best, and the characteristics of the store that suits your best. For example, if you sell products with very low unit price , snacks, accessories, etc., you have to design the store decoration and the details page like a five-star hotel, which is unnecessary.
6. Don’t touch the bottom line of Taobao
People are under the eaves and have to bow their heads. Taobao is also a "rule of law society" and there will be various regulations, so don't touch these. Especially since 2014, if you intentionally or unintentionally touch Taobao's rules, violate the rules, and then be deducted, complained, or punished, then you see, your traffic is like a Lushan Waterfall, and your tears will also follow. Try not to challenge the patience of search engines, and try not to try your luck. Change babies, cheat SKU, crazy **, etc.
7. Listing, first week, first month determines life and death
These are three key time nodes. Most small and micro entrepreneurs are the same when they are playing Taobao: they are on the shelves first, expect, have no business, are anxious, seek medical treatment in a hurry, modify, continue to have no business, continue to modify... If I hadn't had a good source of goods at that time, I might have been the same as everyone else.
You should pay attention to a key point: a large number of new products and new stores appear on Taobao every day. Search engines must have assessments for every new product and new store, but assessments are not unlimited assessments. There must be an assessment period. After the assessment period, if you perform poorly, then sorry, unless you are reborn in the future, it will be too difficult to make a comeback.
First of all, it is on the shelves. Everyone thinks about how many people are ambitious when they are preparing to work on Taobao, and then they will rush to list the products and wait for the business, but most of them will be disappointed. A good start is half the success. After working in Taobao for so many years, it involves 7 categories. It has failed and is also awesome. I found a super key issue: the optimization at the beginning of its launch may largely determine your life and death. Including writing a title that is most suitable for your competition, good visual presentation, good first picture, optimization of category attributes, etc.
Then the first week. Nothing else, I built 7 stores. The summary is: no matter how you complete the first week, the zero-breaking indicators, the average customer price indicators, and the spiral increase are really very critical.
First month. This is mainly for new stores. The first month is a critical period. If the performance in the first month is not good, it will be more difficult to get up later.
8. When choosing a courier, try not to just make the 80 cents.
In 2014, we changed to a express delivery company. It was really cheap (I won’t say which one is, it’s all tears if I say too much). It was 1-2 yuan cheaper per express delivery order than our previous ones. At that time, we could send 400 to 500 tickets a day, so the cost of 20,000 or 30,000 yuan in a month would drop!
But the first month ended and the nightmare came. The attitude of express delivery is bad, lost, broken, slow, various complaints, various bad reviews, the overall quality score of the store has dropped, and the weight of natural search has dropped. After one month, our daily orders have dropped to one or two hundred orders a day. It took us nearly half a year to recover.
Recalling the Taobao career over the past few years, we have summarized these 8 major survival rules, hoping to inspire more people who come to Taobao later!
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