He owes huge gambling debts of 200 million yuan, but 10 years later he earns 50 billion with 900 million users.

　　#Laogao E-commerce Online Information# He owes huge gambling debts of 200 million yuan, but he earns 50 billion yuan with 900 million users 10 years later

　　His journey of rise was full of ups and downs. He had a bald head, sunglasses, and said that shaving his head was very pleasant. He calls himself a "black-hearted capitalist" and is a well-known big V with nearly 8 million Weibo fans. He is Shi Yuzhu, a "big-mouthed" man worth 54 billion.

　　After going to school, Shi Yuzhu was very active and could not sit on the bench. He either skipped his phone number or was dazed in class, and always hid in the bathroom to read villain's books during class. However, at that time, intellectuals were often sent to rural labor reform. Those who were serious about studying were criticized and fought on the stage, making children say that reading was useful, who would believe it? Anyway, Shi Yuzhu doesn’t believe it!

　　It was not until the college entrance examination was resumed in 1977 that Shi Yuzhu was suddenly panicked and he realized that "it turned out to be able to get into college if he studied well!" However, Shi Yuzhu, who had an IQ of more than 130, was not given for free. After only two years, he became a dark horse. In 1980, Shi Yuzhu was admitted to the Department of Mathematics of Zhejiang University as the top scorer in the county, especially the math difference of 1 point. Shi Yuzhu once looked forward to being the next Chen Jingrun, but when he borrowed "Number Theory" from the library and turned over more than 10 pages, Shi Yuzhu gave up and said that he was just a math enthusiast." So Shi Yuzhu gave up his dream of demonstrating "1+1=2" and instead took computer courses in his junior year. At the same time, he picked up his elementary school hobby - running, and ran from Zhejiang University to Lingyin Temple every day, traveling 18 kilometers back and forth, and persisted for four years.

　　After graduating in 1984, Shi Yuzhu was assigned to the rural sampling survey team of the Anhui Provincial Bureau of Statistics. After being brainwashed by an American professor at Xi'an Institute of Statistics, he washed his brains for three days after he went back. Finally, the leader agreed that he would carry an IBM computer back from Guangzhou for a total of 50,000 yuan! You know, Shi Yuzhu’s monthly salary was only more than 30 yuan at that time, so he really dared to spend it!

　　However, the computer was not in vain. Shi Yuzhu wrote a sampling statistical program after tinkering with three or two. After entering the computer to run it, twenty or thirty people in their department worked for a year and it was done in two days! After destroying so many people's jobs, the section chief was very angry and transferred Shi Yuzhu to the policy research department. This guy couldn't stay idle, so he spent a week to compile an analysis software to analyze whether farmers with an annual income of less than 200 yuan eat more sweet potatoes or more potatoes, and which oil, salt, sauce and vinegar buys for farmers with an annual income of 200-300 yuan. It’s true that Shi Yuzhu’s analysis software is right. It is said that at a national statistical conference, the leader called on Shi Yuzhu’s software to use the rural sampling surveys across the country.

　　Later, Shi Yuzhu collected an article about the rural economic issues in Anhui through the statistical data of his potatoes and tomatoes, and it really published it in an academic journal! The good thing came later. The paper was seen by a professor at the University of Science and Technology of China. At that time, the old man was also a visiting professor at Shenzhen University. So Shi Yuzhu, who was lucky enough, was appointed as a graduate student in soft science at Shenzhen University. At that time, Shi Yuzhu was 24 years old.

　　At Shenzhen University adjacent to Hong Kong, Shi Yuzhu has not learned anything else, but has watched a lot of pirated CDs from Hong Kong and Taiwan. When he learned to smuggle goods from Luohu Port, he could earn more than 100 yuan at a time, Shi Yuzhu suddenly felt that life was life! In 1988, Shi Yuzhu accidentally heard a lecture by the then general manager of Sitong Company, and heard the boss talk about Sitong's growth experience passionately on the stage, calling for "breaking the iron rice bowl and picking up the mud rice bowl." Shi Yuzhu was excited when he heard this, but after leaving the auditorium, he thought, "Don't be awesome! I will compile a set of software immediately and type directly on the computer. I will not be able to lie down on Sitong!"

　　After graduation, Shi Yuzhu returned to Hefei and submitted his resignation report without saying a word! He really wrote word processing software at home. After half a year of silence, he finally wrote M-6401. Based on solidifying fonts, adding font libraries, and batch processing, M-6401 integrates input, typesetting, editing, and printing on the same interface, and all functions are prompted by the Chinese window menu. With a few floppy disks installed, you can type 64 dot matrix characters that are more beautiful than the 24 dot matrix of the four-way typewriter, and the editing screen is much larger than that of the four-way typewriter.

　　After New Year's Day in 1989, Shi Yuzhu went straight to Shenzhen with a floppy disk. At the beginning, Shi Yuzhu had no money, so he was affiliated with a school-run enterprise in his computer department, and he paid a monthly management fee of 1,800 yuan, and the rest belonged to him.

　　Once you have a product and a company, so where are the customers? Shi Yuzhu thought of the capital Beijing. He ran to the most authoritative "Computer World" newspaper at that time to demonstrate on-site how to type computers. In addition, Shi Yuzhu was so smart that the director of the advertising department was stunned and immediately agreed to send Shi Yuzhu a 1/4th edition advertisement for the third issue, and the fees were settled one month after the advertisement was released. So on August 2, 1989, "Computer World" published the M6401 Chinese software written by Shi Yuzhu for the first time.

　　After the advertisement was logged out, Shi Yuzhu immediately flew back to Guangzhou and stayed motionless by the phone, without closing his eyes for three days and three nights. But there was no movement in the 72 hours. Just when Shi Yuzhu was almost desperate, the turning point occurred! At nine o'clock in the morning of the third day, a government agency in Guangzhou called and said he wanted to buy three sets. Shi Yuzhu jumped onto the minibus and rushed to Guangzhou. Just after returning to the office, Shi Yuzhu immediately received a call from Ningbo. On August 16, Shi Yuzhu received three bank remittances, totaling 15,000 yuan. One is 8,820 yuan, which is three wholesale sets in Guangzhou; the other two are retail remittances, each of which is 3,500 yuan.

　　The monthly income reached more than 40,000, 160,000 in September and more than 1 million in October. In October, Shi Yuzhu threw all the 1 million yuan advertisements he received into the "Computer World" publication, and the sales of M640 in January rose to 5 million yuan. By the first quarter of 1990, Shi Yuzhu had earned 30 million, which was more than his income after working in government agencies for ten years!

　　Just after the Spring Festival in 1991, Shi Yuzhu held an unprecedented giant chain meeting. "If you order 10 Giant Han card, you can get travel expenses." More than 200 dealers chartered a flight to come and order on site. Shi Yuzhu not only put 35 million yuan in cash checks into his pocket on the spot, but also created a nationwide sales network for the Giant. Most of the participants later became agents of Shi Yuzhu Hanka. The sales model of on-site ordering begins with Shi Yuzhu.

　　In fact, the M-6401 and its series of products are not only incomparable to Microsoft's Windows operating system, but also incomparable to the products developed by Sitong, Huaguang and Founder. However, Shi Yuzhu has one advantage, which is that it is cheap. It costs tens of thousands or hundreds of thousands to buy other products, while Shi Yuzhu only needs a few thousand yuan to get it done!

　　In October 1992, the second National Giant Computer Chain Conference held at Zhuhai Resort became a well-known computer event nationwide. That year, the sales of Giant Han Cards jumped to the top of similar products in the country. M-6403 sold 280,000 units, with a output value of 160 million yuan, and a profit of 35 million yuan. "This slender young man, who is 1.80 meters tall and weighs 120 kilograms, became the entrepreneurial hero in the minds of Chinese people at the age of 30."

　　In 1992, a well-known media conducted a poll and asked, "Who are the two people you admire the most?" 80% of the respondents answered: One is Gates, the world's richest man, and the other is Shi Yuzhu. At that time, as long as Shi Yuzhu shouted at Huangzhuang, Zhongguancun, more than a hundred people would immediately gather around him to ask for autographs!

　　By the end of 1991, Giant's sales had exceeded 100 million yuan. Shi Yuzhu thought that he could no longer be a black account. He wanted to decouple from the school-run enterprises and register a Giant company separately. However, when registering a company in Shenzhen at that time, it was necessary for a certificate from the county and league level or above units to issue it. Shi Yuzhu was angry and took more than 100 employees to Zhuhai next door to register Giant Company. Of course, Zhuhai's conditions are quite tempting: high-tech enterprises are exempt from taxes; they make exceptions to go abroad; Shi Yuzhu's household registration cannot be transferred, so he even gets a new Zhuhai household registration for him.

　　In 1992, Shi Yuzhu was no longer satisfied with only making Giant Han Cards. He began to do Giant computers, financial software, hotel management systems, bioengineering, and clothing and cosmetics. Anyway, he couldn't listen to the word "making money". When he heard that an industry would make money quickly, he immediately organized people to kill him, and the stall immediately spread to six or seven business units. By 1993, Giant's sales of Chinese handwritten computers and software alone had reached 360 million yuan that year, making it the second largest private high-tech enterprise in my country.

　　Therefore, Shi Yuzhu naturally became a guest of honor for the Zhuhai Municipal Party Committee and Municipal Government, and was often received by the central leaders at the time. Zhuhai also intends to cultivate Shi Yuzhu into a typical example in Zhuhai and even the whole country! Since it is a typical example, it must be excellent in all aspects. Shi Yuzhu originally wanted to build an office building with only 18 floors, which was converted into 38 floors, 54 floors, and 64 floors. In early 1994, the construction ceremony of the Giant Building was started. Shi Yuzhu wanted to announce that the Giant Building would be built on site, but just as he was about to open his mouth, the secretary next to him reported that a 63-story high-rise building was about to be launched in Shanghai. Shi Yuzhu gritted his teeth and said, "The Giant Building will be built on 72 floors." So Shi Yuzhu became one of the top ten reform figures in China in 1994.

　　Although many people think Shi Yuzhu is using satellites, he still feels a little clear. On the one hand, the then secretary of the Zhuhai Municipal Party Committee was already planning to build a large port, a large airport, and a cross-sea bridge. Zhuhai became an international metropolis in a near future. On the other hand, in order to support Giants in building the tallest building in China, the Zhuhai Municipal Government granted Giants an additional 30,000 square meters, equivalent to only 125 yuan per square meter, which is equivalent to free gifts. At that time, as long as there was a house, it could be sold. The "building flowers" in many places were very popular. The price of office buildings in Shenzhen was one day, and in just one or two years, it had increased from four to five thousand to ten thousand or twenty thousand.

　　It takes 1.2 billion to build the 72-story Giant Building, while Shi Yuzhu only has more than 100 million in cash and still has a funding gap of 1.1 billion. Shi Yuzhu put the treasure on selling "house flowers". However, when Shi Yuzhu sold his building flowers in 1994, he caught up with my country's unprecedented macro-control. Infrastructure investment must exceed 30% before obtaining a pre-sale license. Even if Shi Yuzhu used 24 hours a day to lobby, he only sold more than 100 million "building flowers". What can 100 million be done? It's just enough to lay the foundation of the Giant Building. After 20 meters underground in the Giant Building, there are rock formations. Just driving piles, 68 piles were driven, the shortest pile was driven 68 meters, and the longest pile was driven 82 meters. It's simply a bottomless pit!

　　But Shi Yuzhu is not afraid! At that time, Shi Yuzhu's brain gold had risen, replacing the giant Han card and becoming the giant's new money tree, which could contribute more than 100 million yuan in profits to the giant every year. Naohuangjin was personally led by Shi Yuzhu and adopted militarized management. Three major battle commands were established, with eight major front armies under East China, Central China, South China, North China, Northeast China, Southwest China, Northwest China and overseas. More than 30 independent branches were changed to army and division, and general managers at all levels were changed to "front commanders" or "army commanders" and "department commanders". Shi Yuzhu's wishful thinking was like this. "You can use the profits of Brain Gold to first build the Giant Building to 20 floors, first decorate the 20 floors, sell these 20 floors, and then cover the top." However, when he really wanted to "draw blood" from the health care product business, he realized that because of his negligence in management, Brain Gold was rich on the books, but in fact there was not much cash, mainly the more than 200 million bad debts floating outside.

　　In early 1997, the Giant Building was not completed on schedule, and Shi Yuzhu had already had 250 million yuan in debt. Shi Yuzhu had the last glimmer of hope at that time, which was that the Zhuhai Municipal Government would join another real estate developer to take over the Giant Building. The design was revised, the contract was drafted, and the government's distribution land was approved. At the moment of signing, the other party suddenly told Shi Yuzhu "No", because they had just learned that the then secretary of the municipal party committee immediately announced their retirement!

　　The giant collapsed completely!

　　After the Giant Building collapsed, Shi Yuzhu traveled all over the country, seeking suicide everywhere. The last stop was Mount Everest on the Qinghai-Tibet Plateau. He was almost buried on the snow-capped mountain because he had no money to hire a guide. But he doesn't want to die because he still has Nao Platinum! The main component of cerebral platinum is melatonin, and melatonin is secreted by the pineal gland in the brain. Its secretion is regulated by the biological clock, with more nights and less daytime. Therefore, melatonin has a certain effect on regulating sleep. "To be successful, you must have enough 'return rate'. I have eaten 'Nao Platinum myself and felt it was effective, so I dared to finally decide to make 'Nao Platinum'."

　　A year later, in the spring of 1998, Shi Yuzhu drove a van to take more than 20 iron players including Chen Guo from Zhuhai to Wuxi. They had not received their salary for many months. Along the way, Shi Yuzhu was crying: "When I have money, I will definitely compensate you."

　　Why did you go to Wuxi for the first stop? Because there is a former friend of Shi Yuzhu there. "I have lent him 5 million to him before. If I borrow 500,000 for half a year, he will definitely lend it to me."

　　After borrowing 500,000 yuan, Shi Yuzhu took out 50,000 yuan to repay his salary, and the vice president at that time was 800 yuan per month. 150,000 yuan was produced for a company in Wuxi, leaving 150,000 yuan as reserve funds, and the remaining 150,000 yuan was all poured into the Jiangyin market.

　　In 1994, Shi Yuzhu was rich and was mainly spending money on advertising with his competitors: his opponent invested 1 million yuan, and he invested 2 million yuan. Now that the full-page advertisement cannot be afforded, Shi Yuzhu decided to adopt a new "mass line". He instilled the local citizens in the form of small advertisements on the street, writing soft articles, and holding health common sense lectures, especially hiring a large number of farmers to carry out land promotion, posters and flags everywhere, even on farmers' chicken coops and pigpens.

　　At that time, all the soft articles that promoted Naobaijin were written by Shi Yuzhu. Sometimes, it took Shi Yuzhu two or three hours to think about a creative idea that could attract attention! Later, Shi Yuzhu was also very particular about advertising on TV. He used pulse advertising schedules: from February to early September, the advertising volume was very small, with two climaxes every year: one was the Spring Festival and the other was the Mid-Autumn Festival. The Mid-Autumn Festival density is well-known for 10 days and 20 days for the Spring Festival, which is a total of 30 days. In the past 30 days, Shi Yuzhu spared no expenses, and it made people annoying, and even five or six-year-old children could easily talk about it!

　　If you want to say that a great man is a great man! Jiangyin made 150,000 in the first month. Shi Yuzhu invested all of the 150,000 yuan plus 150,000 yuan in the Wuxi market, and made more than 1 million in the second month. Following Nanjing, Changzhou, and Changshu, the market soon became the entire Jiangsu market.

　　Shi Yuzhu learned from the lesson of the giant's more than 300 million bad debts. He could smash advertisements, but never take credit. In Zhejiang, Shi Yuzhu first launched the smallest city of Taizhou. First, spend a month on advertisements and reports. Consumers affected by the advertisements will go to the store to ask if there is Nao Platinum. If you ask too much, the store will ask the dealer if there is Nao Platinum. Then the dealer will take the initiative to find Shi Yuzhu, "It's okay to get as much as you want, but you have to pick up the goods in cash." When the dealer asks that Taizhou can sell more than 3 million yuan a month, he will naturally pay and pick up the goods happily!

　　A year and a half later, in 2000, Nongbaijin shined in the national market, with monthly sales reaching an astonishing 100 million yuan and profit reaching 45 million yuan.

　　Shi Yuzhu's Naobaijin completely adopts the strategy of "surrounding the city in the countryside", and its sales and profits mainly come from the vast rural areas. Nao Platinum is basically not visible in supermarkets in Beijing, Shanghai, Guangzhou and Shenzhen, but when you go to the shops in villages and towns, the most conspicuous health care product is Nao Platinum. What is the concept of 900 million potential purchasers? During the Spring Festival in 2001, many white-collar workers working in Beijing and Shanghai carried boxes of Nao Platinum when they went home for the New Year. They felt that they were unfilial to their parents if they didn’t take the box of Nao Platinum back.

　　In addition to proper advertising, the rapid rise of Naobaijin is mainly due to Shi Yuzhu's proper employment strategy and management.

　　After experiencing the ups and downs of Giant Company, Shi Yuzhu has a deeper understanding of human nature, family affection and friendship. He understands that the mission of most employees is to work and earn money and support their families, and employees do not have the obligation to be loyal to their boss. So, he devoted more feelings!

　　In 2002, Chen Guo, general manager of Shanghai Jiante, was in a car accident. Shi Yuzhu was in Lanzhou at the time and posted the phone number. He flew back to Shanghai overnight. "This incident is second only to the blow of giants falling out. The whole company stopped its business and dealt with the funeral." Every year in Qingming Festival, Shi Yuzhu and the company's senior management would go to visit Chen Guo's grave to pay tribute. After Chen State passed away, Shi Yuzhu handed over the burden to Liu Wei. When Liu Wei joined the Giant, he was just an ordinary secretary. "She has been with me for 12 years and hasn't made a financial mistake. Naturally, I trust her very much."

　　The essence of Shi Yuzhu's management is to "simplify the headquarters and relax the front line." "Naobaijin" has reached more than 1 billion yuan, but the headquarters has only more than a dozen people. Shi Yuzhu only pays wages to the managers and deputy managers of provincial offices. For each box of Nanbaijin sold, the commission is 4%. Provincial managers use this 4% to pay wages to other provincial offices and managers and deputy managers of municipal offices. The fixed salary of Giant employees is medium in the same industry, but the floating salary is quite large, and the more you work, the more you get, so front-line employees are rushing to the market all day long like they are getting chicken blood!

　　After getting the money, Shi Yuzhu decided to settle the previous debt of more than 200 million yuan, which was also his heartbreak! "In this way, it will be more at ease to do other things." So on February 6, 2001, the fourth edition of the "Liberation Daily" was printed with two large words "Thank you" that were more than 20 centimeters square. "Thank you" Below is Shi Yuzhu's remarks: "Ten years ago, the giant created glory; four years ago, the giant fell to the trough; in the new century, the giant came back from Shanghai... Shi Yuzhu really stood up again." After paying back the 250 million yuan debt, Shi Yuzhu gradually found the lost dignity and lost hearts little by little!

　　At the end of 2003, Shi Yuzhu sold the trademark intellectual property rights of "Nao Platinum" and "Golden Partner" and 75% of the distribution network to Sitong Electronics for HK$1.17 billion. He ended perfectly from "Nao Platinum"!

　　After that, Shi Yuzhu quickly captured the opportunity from the bank. "The bank's profit model is very clear, which is the interest difference between loans and deposits. If you choose a listed bank, the risk is not great." In 2002, Shanghai Jiante, controlled by Shi Yuzhu, bought 140 million legal person shares, with Beijing Huazi Syndicate Company and Shougang Corporation, and received 143 million Minsheng Bank shares from Mr. Feng of Wantong in 2003. Shi Yuzhu, who holds 2.2 billion bank stocks, shouted: "I will never cash out and leave!"

　　Shi Yuzhu’s famous hobby is playing games!

　　In 2003, Shi Yuzhu played "Legendary World" in Wuxi, named "Receive gifts only Nao Platinum". Because his level is only more than 30, he was killed in minutes, so Shi Yuzhu found the highest-level account in Wuxi, and the other party was the owner of Wenzhou Internet Cafe. Shi Yuzhu immediately paid 3,000 yuan to the Wenzhou boss and got the level 70 account. One day at around 1 a.m., Shi Yuzhu was beaten by a level 65 player. He called Chen Tianqiao with a phone call. "Brother, how can I play it?" Chen Tianqiao told him: "Equipment is more important." So Shi Yuzhu immediately spent 10,000 yuan to buy a set of high-end equipment, and beat the kid all over the ground!

　　After this battle, Shi Yuzhu showed inspiration, "online games still have great potential to tap." It happened that at that time, the development team of "Heroes" broke up with Shanda and wanted to find new investors. The development team carefully proposed an investment of 10 million, "Then I will invest 20 million in your investment." So, on November 18, 2004, Shanghai Zhengtu Network Technology Co., Ltd. was officially established, and Shi Yuzhu asked the development team to work hard in three directions:

　　First of all, poor students and billionaires cannot be equal in front of point cards. Shi Yuzhu wants to make money from the rich and let them spend money to buy everything, including the "support" and "friendship" of the poor. For those who have no money, you can play for free to drive community popularity. With popularity, Shi Yuzhu can better make money from rich people.

　　The second is the core selling point is a feeling. Shi Yuzhu gave up the traditional routine of making the game professional, high-end and complex, but instead favored novice players, deliberately creating glory, goals, interactions and surprises in the game. All designs revolve around those eight words, and the story background is secondary.

　　Third, make players addicted. In the impression stage, we should capture people, provide sufficiently friendly details in the trial stage, and use the benefit mechanism to match players to establish "friendship". In the entire game design, players should always have goals to pursue without feeling bored and empty. In short, let players indulge in the game, just like falling in love.

　　Shi Yuzhu himself is a hard-core player. He can tell where to catch people and where to be annoying at a glance. Then he let the development team modify it over and over again. Shi Yuzhu wants players to find a carrier for emotional release in "Zhengtu", so happy that they are so happy that they are willing to pay.

　　After ten months, "Zhengtu" was completed and on November 15, 2005, "Zhengtu" officially started internal testing. When it was officially released on April 21 of the following year, Shi Yuzhu followed the method of promoting the Nang Platinum, and arranged a promotion team of more than 2,000 people across the country, with the goal of covering 1,800 cities, counties and townships.

　　In this way, Shi Yuzhu pulled his teeth from online game giants such as QQ, Shanda, NetEase, and Jiucheng to enter the online game. Half a year later, on September 15, 2006, Zhengtu announced that it had exceeded the 500,000 mark online at the same time, "already made very profitable." By May 2007, Zhengtu said that its number of online players exceeded 1 million at the same time, which was the third online game in the world to exceed one million at the same time after the global market of World of Warcraft and the Chinese market of Fantasy Westward Journey.

　　On November 1, 2007, Shi Yuzhu was "specially approved" to enter the New York Stock Exchange to ring the bell. The Giant Network, which he founded for three years, successfully landed on the New York Stock Exchange in the United States, with a total market value of US$4.2 billion and a financing amount of US$1.045 billion. He became a well-known Chinese private enterprise in the United States at that time. Shi Yuzhu's value exceeded 50 billion yuan in one fell swoop, and directly entered the top three of the 2007 Chinese Rich List.

　　A boss in the game industry once commented on Shi Yuzhu like this: "Old Shi knows where the boundary of his actions is, and his energy is stronger than that of an ordinary boss. Sometimes he will cross the boundary, and he can also find a way to draw that boundary in front of his feet." No matter whether anyone believes it or not, I believe it anyway!

　　Although Shi Yuzhu often makes some unreliable remarks in life, he is especially good at teasing himself, and is named "Big Mouth", and even yells at a well-known entertainment person with the word "Diaosi". But Shi Yuzhu in business is an inspirational man!

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