Zhang Xiaolong admits: There will be no more WeChat Spring Festival red envelope activities this year

　　#Laogao E-commerce Online Information# On December 28, the 2017 WeChat Open Class PRO version was held at the Guangzhou Asian Games City Comprehensive Stadium. As the founder of WeChat, Zhang Xiaolong is still the focus of attention. Zhang Xiaolong stepped onto the podium in a blue sweater and jeans. His language was clean and his voice was slightly tight. He said: "I have been working on the application number (i.e. WeChat mini program) for a year, and it is time to report it to everyone." He also said that the purpose of launching the mini program is to provide a new service form. At the conference, he comprehensively interpreted the mechanism, entrance and scenarios of WeChat mini programs.

　　Zhang Xiaolong does not think that WeChat has the ability to make an operating system, but can be "a program that can run programs." He valued and valued the period when he was a programmer very much. Zhang Xiaolong explained: "I understand that future applications should be a state that is ubiquitous and accessible at any time." The most basic feature of a mini program is that it does not require installation. The second point is that it is within reach, and the third point is that it will leave after use. "It's a more flexible form."

　　In his speech, he emphasized many times that WeChat is just a tool. "A tool is a very grand goal, and it is very difficult to be able to make a very good tool. I should think about how to make a good tool."

　　At the scene, Zhang Xiaolong once again explained his understanding of "good products". "In the open class at the beginning of the year, I said that a good tool is to let users leave as soon as they use it." He said that the saying "left as soon as they use it" was misunderstood by many people. In fact, its logic is "any tool is to improve user efficiency. WeChat is also a tool, and WeChat's tasks are also to help users complete tasks in the most efficient way."

　　Compared with the product's "restraint theory", Zhang Xiaolong believes that restraint is a self-suppressive act and that is not a good state. On the contrary, rationality is the most important factor here. But this kind of choice is not restraint.

　　During his speech, Zhang Xiaolong also revealed to the public that there may be no WeChat red envelope activities during the Spring Festival this year, and the WeChat red envelope activities have completed its mission of promoting payment.

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