Laogao E-commerce Newsletter on December 28

　　#Laogao E-commerce Newsletter# [E-commerce Morning News on December 28] 1. The delivery guy in the takeaway war: he supported 30 billion market value and cried for the bowl of noodles; 2. Tmall changed the rules of adult products, and indecent pictures will be banned; 3. AliExpress shipping fee adjusted, Russian online parcels received a well-known decline of 22 yuan/KG; 4. Foreign media criticized Amazon's fake goods; 5. Huayi Brothers entered the live broadcast: From the Internet to the entertainment industry, giants accelerated the harvest of the industry.

　　1. The delivery guy in the takeaway war: hold up a market value of 30 billion, crying for the bowl of noodles

　　On December 28, "As soon as the peak period comes, the order will be sent directly to you. I can't stand it. I can't help it when I call the system backend." Since June this year, deliveryman Zhou Wu has felt that the work intensity has increased. He had three car accidents during the meal delivery, "I didn't dare to tell the company. Not only did I have no medical expenses, but I also had to deduct your money."

　　Comment: Everyone understands each other.

　　2. Tmall changes the rules for adult products, and indecent pictures will be banned

　　On December 28, Tmall updated the adult products industry standards, and required the main picture of Chapter 2. The physical picture on the front of the product must be a white background picture, and no information that is unrelated to the product must appear. There is a large area of ​​naked body in the picture, and the posture and expression of vulgar and indecent characters are not allowed to be published, and vulgar or vulgar terms are not allowed! °

　　Comment: For the special category of adult products, how to define whether it is indecent is a technical job.

　　3. AliExpress shipping fee adjustment, Russian line parcels received 22 yuan/KG well-known decline

　　On December 27, AliExpress issued a notice yesterday, adjusting the shipping costs of online shipments of "Estonia Postal Economic Package", "Suyoubao Fen Postal Economic Package" and "Suyoubao Fen Postal Registered Package", with an increase ranging from -22 yuan/KG to 16 yuan/KG. Related orders created from 0:00 on January 1, 2017 will be subject to the new price. The travel fee for Estonian Postal Economic Package is adjusted the most. Among them, the freight rates for parcels sent to Belarus, Finland, Sweden and Ukraine have increased significantly, while the increase in Belarus is well-known as 15.4 yuan/KG, which is close to 16 yuan; however, the freight rates for parcels sent to Russia, Hungary and Slovakia have been lowered, with Russia's well-known drop of 22.2 yuan/KG, which will be good news for most sellers.

　　Comment: The increase in logistics line transportation costs is the main reason for freight costs. After understanding the latest freight information, the seller must also make reasonable logistics arrangements, and then adjust the product prices in a timely manner according to the latest quotation to avoid profit losses.

　　4. Foreign media raved about Amazon’s fake products

　　On December 28, a company recently sued Amazon, accusing it of acquiesceing a large number of counterfeit products of related products appearing on its own platform. "We cannot confirm whether the Birkenstock that consumers searched on Amazon is genuine or fake." In addition to stealing sales, consumers will also blame the original brand for quality issues, which will seriously damage the value of the brand!

　　Comment: Zero tolerance for counterfeit goods.

　　5. Huayi Brothers enters live broadcast: From the Internet to the entertainment industry, giants accelerate industry harvest

　　On December 27, the live broadcast platform box lunch LIVE, a subsidiary of Star Movie Aggregation, was officially announced to be launched and reached a strategic cooperation with Huayi Brothers. Wang Zhonglei said, "The cooperation with Star Movie Aggregation mainly focuses on its live broadcast positioning. Live broadcast conveys content. Huayi has been positioned as an entertainment company with content as the industry since its establishment. In the future, it will launch a new round of cooperation with Star Movie Aggregation in film works, TV works, cinema chains, star resources, etc.."

　　Comment: After nearly a year of fission and wild growth of live broadcast platforms, the player category has moved towards scale and groupization. Whether in the Internet industry or the entertainment industry, the layout of giants with traffic advantages, capital advantages and resource advantages has gradually been settled, and a reshuffle period may be coming.

　　6. Taobao adds new "jewellery industry standards" and these words cannot be used randomly

　　On December 26, Taobao issued a public notice on the addition of the "Taobao Jewelry and Jewelry Industry Standards" to standardize the market management of the Taobao jewelry industry. This rule change will take effect on December 30, 2016. The newly added "Taobao Jewelry Industry Standard" is suitable for sellers in Taobao jewelry industry, and the categories range are "Jewelry/Diamond/Jade/Gold" and "Jewelry/Trendy Jewelry/Fashion Jewelry New". From the date of the rule's effectiveness, the "Announcement on Optimizing Product Release Requirements for Taobao Jewelry and Accessories Industry" will be invalid simultaneously.

　　Comment: Seller pays attention.

　　7. New government regulations are introduced. Is the ceiling of shared bicycles coming?

　　On December 27, the Shenzhen Municipal Transportation Commission announced the "Several Opinions on Encouraging and Standardizing Internet Bicycles (Draft for Comments)", which put forward a series of norms and requirements for Internet bicycle companies and users. This is also a policy normative document for the national Internet bicycles. The Municipal Transportation Commission revealed that it is possible to limit the total number and scale of bicycles in the future.

　　Comment: Only by demarcating a circle and running the industry can it continue to develop.

　　8. Mengniu "Future Star" awarded Yili 2 million yuan

　　On December 27, the reporter learned yesterday that the Haidian Court concluded the dispute case of Yili Company suing Mengniu Company for unfair competition for yogurt beverages in the first instance. The court determined that Mengniu Company constituted unfair competition for Yili Company and ruled that it would stop infringement and bear more than 2 million yuan of economic compensation and reasonable expenses.

　　Comment: It is better to restrain the competition among large companies.

　　9. Lei Jun confirmed that the Internet bank that Xiaomi participated in the investment was named Xinwang Bank

　　On December 27, the bank founded by Xiaomi, together with New Hope Group and Hongqi Chain, was officially named today. According to the Weibo of Xiaomi founder Lei Jun, it will be named "Xinwang Bank". Lei Jun wrote on Weibo: Xinwang Bank is here! This is a new generation of Internet bank jointly founded by New Hope, Xiaomi and Hongqi Chain.

　　Comment: The establishment of Xinwang Bank is an important step for Xiaomi in its financial strategic territory. Xiaomi is another Chinese Internet company that has entered banking business after Alibaba, Tencent and Baidu.

　　10. Cainiao Network will promote green express delivery in universities across the country

　　On December 27, Cainiao Network's "Green Movement Plan" announced the launch of a campus green action at China Pharmaceutical University. Based on the Cainiao Network's smart logistics platform, it has set up a "Green Action Packaging Material Recycling Zone" at Cainiao Station in colleges and universities. It plans to realize carton recycling in 1,000 universities, promote the use of green packaging materials, and promote the environmental protection of campuses.

　　Comment: Companies with competent responsibilities and interests are also a bonus to their corporate image.

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