In just eight steps, you can create an irrefutable deal

　　Creating sales is the goal of every e-commerce industry person, but how to effectively increase sales? The following is a magic weapon for transactions obtained by Laogao E-commerce editor combining knowledge from all parties.

　　The eight steps listed below seem simple, but require careful consideration. Quickly transfer it to your employees and plan according to these eight steps to create effective methods for your store.

　　The Golden Law of Transaction: Transaction Proposition = Explain the Reason + Core Product + Unique Selling Points + Super Gift + Zero Risk Commitment/Negative Risk Commitment + Scarcity and urgency + Price Details + Special Reminder

　　Yes, you read it right. Combined with the buyer's psychology, a transaction proposal that is irrefutable is composed of these details.

　　1. Explain the reason

　　Whatever you suggest them to do or what actions they take, give a reasonable explanation, or at least a reasonable explanation.

　　No matter what people do, they like to find a reason for themselves. The same goes for customers.

　　For example, my teacher Gary Halbert, who sold a used car once, only sold a Porsche for $20,000, sounds like a fake one because it is too cheap, and it is difficult for people to believe it, and of course it is even harder to make a deal. At this time, he did a very simple thing, which was to explain the reason.

　　A few simple words, probably speaking, why this car is only sold for $20,000? The reason is that the car was purchased from a foreign country, so the steering wheel is on the right hand side. If you don’t mind, you can take it home for only $20,000.

　　It can be regarded as a clever explanation. There must be a reason for the high price, and there must be a reason for the low price, otherwise users will naturally be confused.

　　2. Core products

　　The most taboo thing in e-commerce is to put products and services into it, and ignore everything and let customers think about it themselves. No matter whether you are selling physical products or virtual services, you must use text or pictures to convey the core value of the product to the other party. The pricing of our products depends on the amount of value created and contributed to others. Obviously, any transaction proposal must have core products and services.

　　3. Unique selling points

　　Unique means what the opponent does not have, preferably what others do not have, dare not have, or are unwilling to have. So how to create a unique selling point of the product? There are three specific points:

　　1. The selling points of products and services are unique.

　　It is very simple. In positioning, it advocates not to be the first, but to be unique. The selling point is unique enough, making it easier for users to notice and focus.

　　2. Unique selling points should be expressed simply and clearly.

　　If your selling point cannot even be expressed clearly in a simple sentence, then this is not a unique selling point. Unique selling points must hit the key points.

　　3. The selling point must be closely related to the results the customer wants.

　　This sentence is very important because the current social information is very noisy, which makes e-commerce often unable to interpret the essential needs of users and be blinded by appearance needs. If you set selling points and are all about the product and are not related to the results you want deep in the user's heart, it will not be able to produce the ultimate conversion.

　　4. Super Giveaway

　　Super gift, well-known to enhance customers' desire to buy and speed up transactions. If you want to exert the power of the super gift to the point of being well-known, you must use it in conjunction with the "zero risk commitment". In this way, even if the customer is not satisfied with your product after purchasing and finally chooses to return the product, he can still retain your super giveaway.

　　Are there any special requirements for designing a super gift? Simply put, there will be four requirements:

　　1. Giveaways are free, but you also need to shape value.

　　Yes, gifts are ultimately given to customers for free, but they also need to shape their value. They must clearly mark the price and don’t let users guess how much it is worth. If you don’t shape them and just display a bunch of gifts, then it will be worthless to customers.

　　2. Finally, you have to consider the cost of the giveaway.

　　In summary, the gift should be valuable and related to the main product, and the cost should be low, so it is best to giveaways with low cost and high value. For example: a DVD set is worth 888 yuan, because the value of knowledge can be magnified, and it must be used in conjunction with zero risk commitments.

　　3. The gift must be a useful and valuable product.

　　If the things you send are irrelevant, it will be difficult for the customer to act. Although they are given, they are also good things, otherwise it is equivalent to not being given.

　　4. Gifts must be relevant to the core products sold.

　　For example, if you sell sexy underwear, and you give a box of toothpaste to the other party, it is obviously ineffective because it is not related to the core needs of the crowd. However, if you give Durex and it is a collector's version, it is estimated that the user's chance of action is extremely strong.

　　5. Zero-risk commitment/negative risk commitment

　　When selling products, there are only two obstacles. The first is the issue of trust and the second is the issue of risk. Even if the user already believes in you, he still cannot achieve zero worries and zero concerns.

　　If your product is a cheat, you cannot be 100% confident, so don’t use this method. But if your product is a conscientious product, using zero risk commitment will not increase after-sales return rate, a large number of tests have shown that almost no one returns.

　　Therefore, e-commerce needs a strong commitment: if the product is purchased and used does not meet the guaranteed results, return every penny you pay.

　　6. Scarcity and urgency

　　If your main product cannot achieve scarcity and urgency, you can create scarcity and urgency through gifts. For example, you can say: "Buy an e-book and you can get a 2-hour live course quota. Considering the fluency of live broadcasts, the number of online users cannot exceed 500, so please order immediately." The credibility of this is greatly improved because there are such factors in people's perceptions. This is a necessary condition for people to make quick decisions and act quickly. Your claim should include these two elements, but remember: the scarcity and urgency of design must be credible.

　　7. Price details

　　Every time someone wants to make some diagnosis on the details page, he asks me how much it costs? I generally don't answer directly, because it is not feasible to say the price before you shape the value of a product or service. When discussing the price, you should explain how much value the market price of this product or service can bring. Price the value, then clearly mark the price of the super gift, and finally tell the price, so that the customer will feel more reasonable when accepting it. First shape the value of this product or service, what changes can users bring to their lives, what changes will they bring to their identities, and what specific results will they get.

　　8. Special reminder

　　Generally, people will pay attention to "special reminders" in a conditioned manner and are interested in this. Therefore, writing special reminders on the e-commerce page is very important, whether it is in the sales letter, the baby details page, or the page bidding on Baidu.

　　How to write a special reminder and what are the tips?

　　It should be emphasized here that when we write a special reminder, we should reiterate the claims of the action, and also emphasize the well-known interests of the main products, as well as your zero-risk commitment + scarcity and sense of urgency. And be short and powerful, and don't waste time. The special reminder should end with thanks, which will give customers a better user experience and increase favorability.

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