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Laogao E-commerce Newspaper on December 19th E-commerce Morning News

2016-12-19

  #Laogao E-commerce Newsletter# [E-commerce Morning News on December 19] 1. Baidu Takeaway Cavaliers had a conflict with the community security guard and were beaten and hospitalized; 2. The female anchor was investigated for the nude broadcasting platform, and 1.3 million was involved in the case in 10 days of online launch; 3. South Korea spared no effort to attract Chinese tourists: 18,000 yuan is expected to be issued a "Korean Wave visa"; 4. Juhuasuan's first Peking Opera performance, famous artists helped to create perfect makeup and outfit; 5. Real Madrid won the Club World Cup, and Alibaba CEO Zhang Yong presented awards to Ronaldo.

Laogao E-commerce Newspaper on December 19th E-commerce Morning News

  1. Baidu Takeaway Knight had a conflict with the community security guard and was beaten and hospitalized

  On December 19, Baidu Takeaway Knight Mr. Xu recently had an argument with the security guard at the entrance when he was delivering food in the Park Yuefu Community in Changping District. He was later beaten by several security guards and is now hospitalized for treatment. Last night, the relevant person in charge of Park Yuefu Community responded that the cause was that the food deliveryman insulted and provoked the security guard. At present, the police have intervened in the investigation.

  Comment: The threshold for employment is low, and it is difficult to completely eliminate such things.

  2. The female anchor was investigated for the nude broadcasting platform, and 1.3 million were involved in the case in 10 days of online launch

  On December 19th, late at night, a woman was posing in the live broadcast room of a live broadcast platform, making repeated breathing sounds, and teasing the audience with vulgar words from time to time. Some spectators immediately gave rewards, and then some spectators made more explicit requests, and other viewers who watched the live broadcast also applauded repeatedly. In early December, on a mobile live broadcast platform called "LOLO Live", such human performances were extremely popular. In dozens of live broadcast rooms online at the same time, it was difficult to see a "normal live broadcast". There are at least two or three thousand viewers in a live broadcast room, and at most two or three thousand viewers. At present, this criminal gang that produces and disseminates obscene materials for profit has been eliminated. On December 10, 10 days after the live broadcast software was launched, it was seized by the police in Zhongshan City, Guangdong. The platform completed 50,000 transactions in just 10 days, with the amount involved reaching 1.3 million yuan.

  Comment: If there is profit, there will be risks, or the relevant measures are not perfect enough.

  3. South Korea spares no effort to attract Chinese tourists: 18,000 yuan is expected to be issued a "Korean wave visa"

  According to December 19, the South Korean Ministry of Culture, Sports and Tourism recently revealed that the South Korean government will issue a "Korean Wave Visa" (tentative name) to Chinese tourists who purchase Korean tourism products of more than 3 million won (about 18,000 yuan) as soon as January 2017. With this visa, you can visit South Korea at any time and stay for up to 30 days each time.

  Comment: Promote consumption.

  4. Juhuasuan's first Peking Opera performance, famous artists help create perfect makeup and outfits

  12月19日消息,据悉,12月25日,阿里巴巴聚划算联合了周大生、韩后、李医生等多个大牌入驻商家,特别邀请到浙江小百花剧团青年演员沈霞琦、浙江京剧团著名演员应均、知名越剧演员朱雅萍等三位大家。携手热爱京剧的“小白”,传统师徒教学,感受艺术传承的温度。本次活动选取著名剧目《贵妃醉酒》,在杭州大剧院为大家奉上了一场视觉盛宴。

  Comment: Marketing is the unity that can unite all elements to arouse the audience's interest.

  5. Real Madrid wins the Club World Cup, Alibaba CEO Zhang Yong presents awards to Ronaldo

  On December 18, Champions League champion Real Madrid narrowly defeated Japan's Kashima Antlers 4-2 and won the FIFA Club World Cup (hereinafter referred to as the Club World Cup). Alibaba Group CEO Zhang Yong presented the Alibaba YunOS Auto Award to the Most Valuable Player Cristiano Ronaldo after the game. On the same day, the 2016 Club World Cup final, named by Alibaba YunOS Auto, started at Yokohama National Athletic Stadium in Japan. Previously, Alibaba Group officially became the exclusive sponsor of the event from 2015 to 2022. This is also the first time that a Chinese company has named a world high-end football event. Previously, the event was named by Toyota.

  Comment: As the world's largest sport, football has a natural eye effect, which is also a well-known reason why Alibaba entered the football game.

  6. Shenzhen Traffic Police Bureau and Mobike jointly issued a statement: Parking shared bicycles randomly may be fined 20 yuan

  On December 19, the Shenzhen Traffic Police Bureau and Mobike recently held a press conference to issue the "Joint Statement on Strengthening the Management of Traffic Order of Mobike Shared Bicycle", which means that Shenzhen has become a city in the country that standardizes the management of Internet shared bicycle traffic order. The reporter learned from the press conference that the two parties will share data. The traffic police department may next impose fines and other penalties on users who use shared bicycles to illegally occupy motor vehicles in accordance with relevant laws based on the data provided by Mobike.

  Comment: Shared bicycles still need to cooperate with the government, otherwise many things will be difficult to carry out.

  7. Germany introduces new policy: Facebook pays a fine of 500,000 euros for each fake news

  According to December 19, Germany recently introduced a new social media platform fake news punishment mechanism. German legal agencies said that if Facebook and other social media fail to remove fake news or malicious remarks on their platforms, they may face a fine of 500,000 euros (about 523,320 US dollars). While literally, the new rule targets all social media platforms, Social Democratic Congress Chairman Thomas Oppermann pointed out Facebook separately in his speech to Spiegel.

  Comment: Fake news is a stubborn Internet disease, and no good radical cure has been shown yet.

  8. Bao Dalun, the former Vipshop executive, joined Zhangbei as CTO

  On December 19, Bao Dalun, former technical director of Vipshop, has recently joined the smart store service platform Zhangbei as CTO, responsible for comprehensively leading the research and development management of Zhangbei platform and product, and building the overall technical platform. Zhangbei said that since completing a 300 million yuan Series B financing in August this year, Zhangbei has begun to make layouts and business expansion in the fields of big data and artificial intelligence. Bao Dalun's joining can enhance his advantages in the development of Zhangbei in the field of technology, especially in the field of artificial intelligence with his many years of technical experience in R&D and management of super-large platforms.

  Comment: In the Internet field, job flow is fast.

  9. Ant Financial announced the adjustment of its organizational formation: Business Line President Rotation

  On December 19, Ant Financial Services Group (hereinafter referred to as "Ant Financial") announced today that in order to face the arrival of the DT (data technology) era, Ant Financial has launched a new organizational formation to welcome the new strategic stage. Ant Financial appointed Yu Shengfa as CRO (Chief Risk Officer), who is fully responsible for the risk management of the entire Ant, with a security management department, transaction risk management and customer service center. In addition, Cheng Li continued to serve as CTO (Chief Technology Officer) of Ant Financial and also served as CTO of the International Business Group. At the same time, some business line presidents have also started rotation, including transferring Huang Hao to be responsible for the Microfinance and Consumer Finance Group, transferring Fan Zhiming to be responsible for the Wealth Group, and Alipay Group will try a new organizational management model - the class committee system. Jing Xiandong is the squad leader, Zeng Songbai and Ni Xingjun are the deputy squad leader, and the squad committee members include Zou Liang, Yuan Leiming and Tao Ying.

  Comment: The improvement of management capabilities must keep up with the rapid development of the Internet industry.

  10. Ma Huateng’s latest news: WeChat mini-program will be launched before the Spring Festival

  On December 18, Tencent Ma Huateng revealed at the "Internet and Times" forum of the Second Shenzhen Business Conference that it will launch WeChat "mini program" before the Spring Festival in 2017. According to Tencent, "Mini Program" is an application that does not require download and installation. It realizes the dream of "in reach" the application. Users can open the application by scanning or searching. It also reflects the concept of "leave it after use", and users do not need to worry about whether they install too many applications. The app will be everywhere and ready to be available, but there is no need to install and uninstall.

  Comment: If the mini program is really done, it would be great.

  Thank you for your attention and support to Laogao Crown Club . Please indicate the source for reprinting by Xuanming Network www.shxuanming.net

Laogao E-commerce Newspaper on December 19th E-commerce Morning News

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it; in addition, buying according to the combination is more cost-effective than buying a single item, and it can further attract users to pay;

qixitaozhuang.jpg

  ② Full discount strategy - use the method of instantly reducing XX yuan in purchases and giving prizes for purchases of XX items and prompting users to make orders;

  ③Give coupons - set coupons with different thresholds, such as 30 off for purchases over 200 or 50 off for purchases over 300, remind users on the shopping cart page and checkout page to get discounts;

  ④Rull draw activities - use the purchase amount as the threshold for participating in the lottery. The prizes drawn should be consistent with the Chinese Valentine's Day, such as limited edition high-end high-end customs, Chinese Valentine's Day travel packages, etc.

  After considering all the above 3 points, let’s think about whether there is another indicator closely related to the platform that has been dropped, that is, the number of SKUs . If the platform’s products are small and the products that users like are not on the platform, will even the subsequent work become futile? So we also need to consider how to increase the number of SKUs:

  ① Through the analysis of user groups, independently develop/access more products suitable for users;

  ② Add categories, in addition to existing categories, study what products are on the competitive platform that we do not have or they have fewer.

  Of course, in addition to the above content, there are many promotional methods that e-commerce platforms can do. Here is a promotional method diagram for your reference, from the Internet:

image2.jpg

  2. How to implement the target after dismantling it?

  Through the relevant content mentioned just now, you can basically understand what indicators a sales target consists of and how each indicator can be improved. So how do you implement it after you have these ideas and get a job done?

  We can first understand the concept of "people, goods, and places" . People are users, goods are commodities, and places are platforms. What the platform needs to do is to build a bridge for users and goods to have relationships on the platform, and activities are generated by the platform to increase the frequency of relationships between users and goods.

  The implementation of the event must involve these three aspects, so we first need to hold the first production, supply and marketing collaboration meeting. The participants of the conference include: marketing, product development, commodity department, content operation, event operation, and communication with the objectives of this event, the current traffic gap, product demand, content packaging atmosphere, and product development support required for event play.

  Targets were set for each module at the meeting, such as what are the available traffic entrances and what are the traffic targets respectively; what is the discount for the product of this event, what is the approximate total value of the goods required; what is the main gameplay of the event, whether technical development is required, how long is the development online cycle... and after the meeting, it is drawn into a SOP Gantt chart and sent to all participants for promotion.

  How to draw SOP? Let me take the example of completing sales of 10 million on the Chinese Valentine's Day. First, I will divide the work into several modules: event planning, content planning, product development, page design, product reporting, traffic grabbing, logistics distribution, and then I will specify each module to the person in charge, target requirements, and completion time. The specific table is as follows:

SOP.png


  3. What pitfalls in the execution of the activity

  Through the above methods, we will advance step by step from dismantling the target to SOP implementation, but we still need to control some key points, otherwise it is easy to get stuck. Here are a few points to pay attention to:

  ① When planning an event, do not be bound by existing functions, development cycles, etc., first brainstorm, and then think about whether it can be implemented and whether it can catch up with the event time;

  ② During the execution of the event, you need to keep a close eye on and confirm the progress of each module at all times, and do not be a hand-off manager;

  ③The main products of the promotion will involve all aspects, including exposure in the front section, external publicity, content packaging, etc., so you need to confirm with the product department in advance and do not delay;

  ④ In terms of the main visual of the design activity, you need to communicate with the design in advance to present the effect and atmosphere. Don’t wait until you are not satisfied with the picture before modifying it;

  ⑤ After the event is launched, you need to always pay attention to inventory, product sales trends, and sales completion status, adjust the product sorting, and whether to increase the activity playing method;

  ⑥ Usually the activity time is 3-5 days. You can adjust product filling, visual design, external publicity, etc. based on the previous day's UV, sales, CTR and other data, and do not remain unchanged.

  4. Summary

  In addition to mastering how to disassemble the goals, clarify the space for indicator improvement, and implement SOPs, an e-commerce operator also needs to always pay attention to the current market gameplay, competitor activities, trend trends, product iteration and updates, etc., so that he can be ahead of the activities, rather than being chased by the activities.

  E-commerce operation is not as difficult as imagined. Once we master the skills and methods, it will appear very simple. The difficulty of e-commerce operation is not the bad store or the bad product, but the operator's thinking. For e-commerce operators, strategies and methods and techniques are very important. If you don’t know how to operate it yet, then you can choose to join us. Our purpose is to help you do a good job in e-commerce.



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