"Selling expensive" 300 yuan! Li Jiaqi was actually "tricked" and was given free skin care products worth 1,000 yuan?

The Double 11 promotions on various e-commerce platforms are in full swing, and major anchors are also shouting hard in the live broadcast room.

Look, after being too excited, the people who are taking part in the melon have a new topic of discussion...

1. Li Jiaqi brings goods to Shiseido, a set of "selling expensive" 300 yuan

During the Tmall Double 11 pre-sale event, consumers complained about Shiseido's official flagship store. The Yuewei Milk Pack sold in the live broadcast room only costs 888 yuan, which is more than 300 yuan cheaper than the same product in Li Jiaqi's live broadcast room.

In Li Jiaqi's live broadcast room, the product is priced at 1,240 yuan

It is said that the 888-yuan set was hung in the live broadcast room of Shiseido flagship store for nearly 20 minutes, and about 60,000 sets were sold.

On the evening of November 4, Shiseido flagship store issued an announcement stating that at 0 o'clock that day, due to system problems, the store experienced a short-term price abnormality. For orders with abnormal price abnormality, Shiseido will communicate with consumers, handle refunds in a unified manner, and provide appropriate compensation.

Li Jiaqi also said that the brand will handle refunds for abnormal orders. Taobao store "Li Jiaqi Austin Fan Welfare Club" responded

"At present, the store products have returned to normal prices. For orders with abnormal price transactions in a short period of time, the brand will handle refunds in a unified manner. We are very sorry for the troubles caused to you by this system problem, and thank you for your continued support."

Subsequently, some consumers on Xiaohongshu said that the 888-yuan set had not received the goods and had received a call from Shiseido customer service. The other party asked to cancel the order directly, and all the sets taken as compensation promises will be given.

This is somewhat indignant for consumers who place an order in Li Jiaqi, because someone gets a free Shiseido, and the one they buys is a brand-owned channel, which is more than 300 yuan.

Therefore, consumers in Li Jiaqi's live broadcast room chose to "not give up" and asked Shiseido and Li Jiaqi to provide further responses and solutions. Complaints to Shiseido were everywhere, accusing Shiseido's live broadcast room of reducing prices in the middle of the night and removing the links from the shelves could not guarantee the price.

A customer service staff member of Tmall revealed to the media that the platform has received many complaints about the price of Shiseido Yuwei Water Milk. The platform is communicating with the brand party about the relevant situation. The final processing results are expected to be fed back to consumers during the Double 11 promotion cycle.

2. Apply for a refund, Shiseido suit is given for free

Shiseido's first reaction was to communicate with consumers, handle refunds in a unified manner, and provide appropriate compensation. This appropriate compensation is not something else, but is given for free, and can be obtained as long as the consumer applies for a refund.

On the 11th and 6th, a consumer posted a recording on Xiaohongshu. It was suspected that Shiseido staff said on the phone that they had caused inconvenience to consumers. To express their apology, they can apply for a free gift of the Yuewei Milk Set. Consumers only need to apply for a refund in the background.

Subsequently, many consumers who bought a set of 888 yuan but had not received the goods said that they received a call from Shiseido customer service, and the other party asked to cancel the order directly, promising that the sets they took as compensation would be given all of them.

This is indeed true. It is said that consumers who have refunded money on November 5 have received a free set of Shiseido Yui. There are also old Shiseido users who have completed the refund and have received a new express order number sent by Shiseido, which means that the original refund product is on the way.

Users who consumed in Li Jiaqi's live broadcast room said that Shiseido's store rejected the submission of the difference refund application. Regarding the problems of free product delivery and abnormal price solutions, Shiseido's manual customer service no longer answers one by one, but continues to reply to the same words, saying that the products purchased by consumers are "a normal price and rights."

Taobao store "Li Jiaqi Austin Fan Welfare Club" replied

"The investment promotion here is verifying with the brand, and there will be plans to be updated simultaneously in the future."

Some consumers also said they wanted to protect their rights to the end, and sent relevant screenshots of the 12315 complaint page online to prove their determination with actions.

3. It is business, so there must be necessary profits

Oriental Selection, which was popular this summer, has encountered a similar situation. Its live broadcast room sells corn, which is equivalent to 6 yuan per piece. Then Simba pops up and says that they are expensive and the purchase price is only 70 cents.

It was then revealed that the anchor selected by Oriental said that the low-cost food hurt the farmers. Then their corn supplier, Northeast Governor Sao, sold 3.6 yuan in the live broadcast room, which caused heated discussions among netizens.

The corn incident still has some controversy until now, but during the incident, the public opinion on the Internet was unanimously turning to the East to select. It has to be said that it is the people's desire. The people's eyes are all sharp, but sometimes the people choose to turn a blind eye.

Today, the incident where Li Jiaqi and Shiseido are 300 yuan expensive can't help but start thinking about the ecological environment of live streaming, shouldn't live streaming really make money?

In fact, after all, live streaming is a sales channel, but it is also a business. Since ancient times, it has been a business and requires necessary profits , because workers in every link need to live, and everything without profit is unsustainable.

Now that Li Jiaqi has returned, he no longer claims that it is the lowest price on the entire network, and there is no need to accuse Li Jiaqi. As for the "grudge" between Li Jiaqi and Shiseido, both of them will resolve it themselves. With the capabilities of these two companies, they will definitely give consumers a satisfactory explanation, and no one takes the initiative to smash their own signs.

I just hope that after experiencing this incident, the live streaming e-commerce ecosystem will be more sound and perfect. This incident is more or less reference and alert to other merchants and anchors, so that cooperation between more merchants and anchors will be smooth and harmonious.