Take stock of the top ten events in China's B2B industry in 2016

　　#Laogao E-commerce Online Information# The end of the year is approaching. What important events have occurred in the B2B industry in the past year? The editor of Laogao E-commerce is here to take stock of the top ten events in China's B2B industry in 2016. Based on the top ten events, the core keywords this year are transformation and exploration and progress, with gains and pains. We believe that the industry will have a better future.

　　1. The most natural transformation--HC Home Appliance City Opens

　　On March 18, the 2016 Industrial Ecological Internet Conference hosted by HCong.com, Shanghai Ganglian and Ketongxincheng opened in Shunde, Guangdong. The HCong Home Appliance City, which has been built for three years, was officially completed and opened. Huicong.com CEO Guo Jiang said at the meeting: "The development of China's Internet is shifting from consumer Internet to industrial Internet, and the focus of the industrial Internet is the B2B ecosystem and the supply chain. HC Home Appliances City is an important part of HC Home Appliances Eco-chain construction. We hope it can support the dream of transformation and upgrading of Shunde's home appliance industry." For HC Home Appliances City, the Internet + wholesale market is a link in its 2.0 strategy. We see Shunde Home Appliances City, and then Yuyao Home Appliances City. If a breakthrough is made at this point, it will undoubtedly be a huge asset for HCN's 1.0+2.0. 9. The most popular listing - My Plastic Network is listed on the New Third Board.

　　2. The most authoritative trend--China B2B industry service online

　　China B2B Industry Service Network was officially launched in February. It is understood that China B2B Industry Service Network is the official website of the B2B Industry Branch of the China E-commerce Association. The association was officially announced at the Second B2B E-commerce Conference in China on December 28, 2015. Staff from the association said that the official launch of the website marks that the association's work has been on track. The emergence of the B2B industry association has filled this gap. How to bring together the B2B companies that work hard together and work together to promote the industry forward may be the most worth looking forward to in the association. Compared with last year, this year's B2B incident inventory revealed more positive signals. But we also need to see that China's B2B industry still faces considerable challenges in its development. Toby.com is willing to work with everyone to explore the bright future of B2B. Spring is approaching, cherish it when you go. Toby's comments: The B2B industry has always been there, but if there is no third-party industry association that makes it a link and bridge for communication between enterprises and governments, and jointly organize, lead, coordinate and regulate the development of the industry, the industry will eventually be a mess.

　　3. Top-level guidance—"Opinions on Promoting the Innovation and Transformation of Physical Retail"

　　In November, the General Office of the State Council issued the "Opinions on Promoting the Innovation and Transformation of Physical Retail", which provided comprehensive opinions and guidance on the innovation and transformation of my country's physical retail industry in terms of "business structure", "development mode", "cross-border integration", "development environment", and "policy support". Consumption upgrade is forming three major scenarios. One is the explosion of cross-border imports, among which there is naturally a part of B2B trade - the mainstream has not yet been formed; the second is the prosperity of B2B in the fast-moving consumer goods industry, and in large markets, it is exploring the possibility of future community B2B2C; the third is that the circulation system in underdeveloped areas is being reshaped, and the depth of circulation is constantly strengthening.

　　4. The highest amount of financing - Zhongshang Huimin received RMB 1.3 billion in Series B financing

　　On September 4, China Merchants Huimin announced that it had completed a 1.3 billion yuan Series B financing, setting a record for the highest single financing amount in the B2B industry in 2016. This round of financing was jointly led by Zhongchuang Capital, Zhonghe Guarantee and Western Securities, followed by Weidu Capital, Renzhong Capital, and similar capital, and followed by A-round shareholders such as Zhejiang Shang Venture Capital, Dachen Venture Capital, and Jinpu Fund. For the entire B2B industry, its value lies in the exploration of local service-oriented circulation structure models, which is hugely different from industrial product B2B.

　　5. The attempt of famous courage - Alibaba Retail Tong changed its coach

　　On September 29, Lin Xiaohai, former marketing president of P&G Greater China, joined Alibaba Retail Connect and served as vice president of Alibaba and general manager of the retail Connect business department. Public information shows that Lin Xiaohai once led the reform of the distributor system of P&G's national distributor team. When he resigned in June 2016, he had worked at P&G China for 21 years. For people in the industry, I hope everyone realizes that the barbarians are around them. Perhaps one day a similar question will be, "What if Alibaba B2B enters this field?" If the exploration bears fruit, this question may not be answered easily again.

　　6. The most eye-catching choice - Lang Yongchun joined the search network

　　On January 12, former CCTV anchor Lang Yongchun announced that he would join the steel e-commerce platform Zaogang.com and serve as senior vice president and chief strategic officer. Lang Yongchun once said in an interview that after being revealed that he was leaving CCTV, he faced many choices, including currently popular Internet medical or investment institutions, new media entrepreneurship, traditional manufacturing and other industries. As a well-known CCTV celebrity, choosing a B2C company to face more consumers may make his transformation easier, but he finally chose to find Gang.com.

　　7. The transformation of well-known moves-Zhuoer acquires Zhongnong.com for HK$2.6 billion

　　On October 28, Zhuoer Group signed an agreement with Shenzhen Zhongnong.com Co., Ltd. (hereinafter referred to as Zhongnong.com) to acquire 60.49% of Zhongnong.com's equity for HK$2.6 billion, becoming the controlling shareholder of Zhongnong.com. After the acquisition is completed, Wei Zhe, chairman of Zhongnong.com, will also serve as executive director and chief strategic officer of Zhuoer Group. Several mergers and acquisitions in 2016 (such as the Supply and Marketing Daji M&A under Xi'an Minsheng) officially started the wave of mergers and acquisitions in the B2B industry, which will become a major exit path for B2B projects. From an investment perspective, there has been no large-scale mergers and acquisitions for a long time since Yidatong was acquired by Alibaba.

　　8. The most tragic pain--the broken capital chain of Yijigou on the alcoholic B2B platform

　　On June 29, more than 600 employees from all over the country gathered in Beijing to ask for salary. Yiji.com owed employees about 20 million yuan in three months. Public information shows that in February 2015, Yiji.com was established in Beijing, and its main business is laid out by its APP Yijigou. Yijigou is a B2B platform for liquor created by Yiji Network. At the end of 2015, it said it had covered more than 20 cities. According to media reports, a former senior executive of Yiji.com once said that the company was crazily spending money to expand rapidly, and the lack of successful profit model caused new investors to dare not enter, and finally there was difficulties because the funds could not keep up. There is no doubt that the industry explosion in 2015 prompted countless entrepreneurs to enter the gold mining land of B2B, including many enthusiasts. After a year of hard work in the industry, the cooled industry began to precipitate itself, but as a certain industry insider said, "The bubble burst but the beer is still there." After experiencing the pain of 2016, B2B may be able to truly return to rationality.

　　9. The most exciting news-Gangyin E-commerce Profit

　　On October 20, Gangyin E-commerce released its third quarter performance report for 2016: As of September 30, the cumulative consignment transaction volume (settlement volume) of the Gangyin platform reached 12.854 million tons, an increase of 75.14% compared with the same period last year; in the first three quarters, a total operating income of 26.756 billion yuan, a year-on-year increase of 77.01%, and a net profit of 12.8205 million yuan, showing a continuous profit trend. So far, Gangyin E-commerce has achieved profitability for three consecutive quarters. Previously, whether steel e-commerce has profitability has been questioned by the outside world. The financial report of this steel and silver e-commerce shows that it has profitable for three consecutive quarters, which to some extent shows that it has its own profit model. This may be a reassurance for industry people.

　　10. The most popular listing - My Plastic Network listed on the New Third Board

　　On April 21, the chemical B2B platform "My Plastic Network" (Shanghai Zhongchen E-Commerce Co., Ltd.) was listed on the New Third Board with the stock code of 837297, becoming the first plastic e-commerce stock on the New Third Board. The announcement shows that Chairman Li Tiedao directly and indirectly holds 74.09% of the shares and is the actual controller. Zhongchen E-commerce's operating income in 2013, 2014 and 2015 was RMB 641 million, RMB 758 million and RMB 1.119 billion, respectively; net profit was RMB -1.3415 million, RMB -368,000, and RMB 5.377,600, respectively. It is undeniable that chemical plastic B2B is one of the hot spots after steel B2B. Here we see entrepreneurs from different backgrounds explore with different entry points. Judging from the financial report data disclosed by my Plastics Network, it is from traditional traders. How traders transform into B2B is also a topic, and we hope to have the opportunity to see more cases outside of Ketong Xincheng.

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