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Alibaba Mama and UM Youmeng officially reach strategic cooperation

2016-12-16

#Laogao E-commerce Online News# Yesterday, Alibaba's big data marketing platform Alibaba Mama and UM Youmeng, a subsidiary of IPG Mengbo, joined hands to cooperate. It is understood that in the future, the two parties will also summarize the successful brand cases and practical practices of product and sales integration in different industries, and jointly launch the "Product and Sales Integration" strategic manual (English name: UMALi playbook). After reaching the cooperation, UM became one of the first partners of Alibaba Mama’s “2017 Agent Partner Innovation Program”.

Alibaba Mama and UM Youmeng officially reach strategic cooperation

  It revealed that in the early cooperation between the two parties, excellent brand marketing cases such as Johnson & Johnson and Kindle, have been produced. In the future, the two parties will continue to work hard to provide more new marketing projects to the industry. Alibaba's mother said that in response to this cooperation, both parties will jointly help the brand integrate data silos, and use big data to participate in and promote the practice of "product and sales integration" in the formulation of strategies to the delivery evaluation system.

  The "Product and Sales Integration" strategic manual jointly launched by both parties will be officially released in 2017. According to Alibaba Mom, the manual will focus on practical solutions to "how to integrate brand, channel, information and sales to win consumers", hoping to provide a good reference and reference role for brand product marketing decisions.

  Laogao E-commerce Information learned that Alibaba Mom officially launched the "2017 Alibaba Mom Agent Partner Innovation Plan", among which UM's parent company IPG (Mengbo) became the first batch of partners of the project. The main purpose of this plan is to enable it to strengthen close collaboration with its agents.

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