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How to do Taobao promotions on May Day?_E-commerce training

2018-04-20

  As May Day approaches, every store merchant is racking his brains to think about how to do a promotion to attract fans and thereby increase the sales of the store. Due to factors such as climate in each place, the products suitable for promotion are also different. Holidays are usually a good promotion opportunity for Taobao merchants, so you must not miss it. So how will Taobao promotion be launched on May Day?

  1. Make preparations for Taobao promotions

  No matter what activities you do, you must prepare in advance, otherwise you will be in a hurry. For preliminary preparations, you must determine the type of activity, the general process of activity, the time progress table, the activity budget, etc. The activity process includes product preparation, such as promotional pictures and store decoration, whether it is necessary to change the color tone. There is also the event publicity period, such as the specific detailed process and time. Then there is the event, after the start, the expected sales volume, customer service scheduling and other details. Taobao promotion time promotion table, refines the tasks, and formulates a detailed timetable when to go to which step. After a promotion, you need to make a budget for promotion, cost, manual and material resources.

May Day Taobao promotion

  2. Customize Taobao promotional activity planning framework

  First of all, the title, which mainly revolves around what this activity is, and name the title specifically. Then there is the purpose, what is the final goal and result after completing this activity? Finally, there are framework elements, which must be written in detail and clearly at the time, place, and faced with the target group, element, theme, and process.

  3. Plan for implementing Taobao promotion activities

  Plan decomposition includes processes such as using intuitive pictures to express the overall plan and process, as well as detailed activity publicity period during the event operation.

  4. Pay attention to Taobao promotion activities

  Taobao activity promotion is divided into on-site and off-site promotion. Whether you choose on-site or off-site promotion, you must find the right channel to promote. There are 4 types of promotions on the site. The first is to find Taobao websites and place discount activities to promote them on their Taobao website. The second type is the promotion of direct train activities, the third type is the promotion of Taobao forum, and the last type is to add discount links to your own site.

  Off-site promotion can be promoted through off-site forums, blogs, Weibo, and free platforms. This is determined based on the promotion effect, and the focus is on which channel to choose to promote.


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