Every Taobao new store seller goes to open a store with great expectations and expectations. However, in the beginning, there are many things that need to be planned and implemented step by step. However, many stores closed in less than half a year. It has not developed as ideal as before. Very few people can become bigger and stronger. Now, the editor will introduce some common mistakes that novices sellers are likely to make in the early operation of Taobao. These mistakes are often important factors in determining whether Taobao stores can continue to develop.
In order to build new stores, Taobao will generally set a competitive level for new stores. However, many novice sellers do not know this and are staring at those popular products and popular babies, and those sellers with sales of thousands of dollars. Who will die if you don’t die? You should do the right thing at the right stage, and in this case you must be able to draw a most suitable competition circle for yourself.
1. The most important way to start a new store is to define it through keywords.
We know that keywords are extremely important on Taobao. Each keyword actually represents a competitive range, and keywords also need to be optimized: more people searching for this word (represents market potential), high conversion rate (represents the real demand of the market), few online babies (represents few competitors), and high click-through rate (represents the greater attractiveness brought by this keyword). How to find such a word? It’s actually very simple. If you open the business consultant, you can see that in the market conditions - search terms query, there are all these data!
2. The title is not very relevant to the baby
Choosing a title is largely determined by the keyword. However, many novice sellers do not pay much attention to the title. Always get things done, if you don’t work hard on the title, you may spend more time in the days to come. A good word selection can also help you improve some key indicators of your store, such as click-through rate and conversion rate issues. A good keyword can first define a very perfect competitive circle for you, so don’t have a random title, and don’t pile up keywords. Moreover, don’t use words that do not match the attributes, and don’t use other people’s brand words.
3. Unorganized order brushing
Brushing orders has become a common phenomenon. Everyone knows the importance of order brushing, so at the beginning, many sellers also chose to order brushing. In fact, their logic is easy to understand: there is no credibility, no sales accumulation, and no evaluation, so come. Look for brushers everywhere and start brushing orders. So there are many novice sellers who come up and buy it randomly, but have you ever thought that if Taobao is so simple that it can be solved by just brushing orders, it will not be easy to make money.
The order brushing must be targeted. The conversion rate of the newly opened store will definitely be low, so your conversion rate is lower than the industry average. This is not to worry about. It is normal and can be tolerated by search engines. But what search engines can't stand is that they give you traffic, but you can't keep it! When you start brushing orders, what you need to pay attention to most is to comprehensively improve the browsing depth of the store. It’s not just a question of looking at one or two pages, but you need to check out the home page and other baby pages, and then collect the treasures and purchase them. As for whether to convert, it really doesn’t matter at the beginning.
For example, your jump rate is very high, your per capita browsing pages are very small, and your page stays for a short time, which is something that search engines cannot tolerate, because it means that your store is not attractive and does not meet market demand.
4. The problem of category and attributes cannot be distinguished
When making a certain product in a store, everyone must understand the attributes of the product and which category it should be classified into. This is very important. If the category is not right, you don’t have to consider other things at all, because the first step in Taobao’s selection of products is to choose a warehouse. If your warehouse is wrong, why are you talking about other things? Every baby has a core keyword. When you search for this core keyword in the business consultant, you will show which category the product under this keyword should be placed.
The attributes are the same. If a category is compared to a warehouse, then the attributes can be called shelves. After search engines pick up the warehouse, they will pick the shelves. If you put the shelves incorrectly, it is not OK. Whether it is wrongly placed or misplaced attributes, in a sense, it is as fatal as if you put the category incorrectly.
5. Seek medical treatment in an emergency
It is normal for the store to have no traffic or orders in the early stage. However, some novice sellers are unable to bear their temper and are too eager to achieve success, so they start looking for various methods. Spend money to train, get on the direct train, find Taobao customers, etc. None of these works very well. For a new store, persistence and down-to-earth are the key.
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