What are the differences between opening a newbie’s store Tmall and opening a Taobao store?

　　If you want to open a store online, you will generally choose to go on Tmall or Taobao. I believe most people know that the requirements for opening a store in Tmall are relatively higher than those on Taobao. If the financial strength allows, you can choose to open a store on Tmall, which is relatively easy to start. The threshold for opening a Taobao store is lower than that, and there are no rigid requirements. As a novice seller, if you are still confused about which store you can take a look at the editor’s analysis of the difference between Tmall and Taobao stores.

　　1. As long as you are a legal citizen, you can basically open a Taobao store and you can voluntarily pay a consumer deposit; while opening a store on Tmall requires a company to register. If you enter the Tmall Mall, you need to pay a deposit of at least 10,000.

　　2. Different trading platforms

　　Tmall Mall: It is an online B2C shopping platform, a comprehensive shopping website, and it also mainly surrounds well-known offline brands. It is a trading platform for merchants to customers.

　　Taobao: Alibaba has built a well-known online retail business district in Asia-Pacific, which is a typical C2C (customer-to-customer) personal online trading platform.

　　3. Different annual fees for technical services

　　Tmall Mall: Mall merchants must pay annual fees. The annual fee amount is based on the first-level category and is divided into two levels: 30,000 yuan or 60,000 yuan. It is paid in one lump sum. You can return it according to the conditions for return. The refund ratio is 50% and 100%.

　　Taobao: There is no such fee, and the store opening fee is mainly margin and paid promotion. In addition, if Tmall Mall needs to undergo an entry review, the annual promotion fee is generally more than 150,000 yuan, while Taobao online stores only require simple identity authentication, and the promotion depends on their own situation.

　　4. Different credit evaluation systems

　　Tmall Mall: Tmall adopts a store dynamic scoring system, which judges the store status through four indicators: the dynamic scoring treasure is consistent with the description, the seller's service attitude, the seller's delivery speed, and the logistics company's service.

　　Taobao: In addition to the store dynamic rating, there is another very important one - seller credit, currently there are four levels: heart, blue diamond, blue crown and golden crown.

　　5. Tmall has natural advantages in search rankings. Many stores want to join Tmall Mall, but the cost is relatively high. The editor still recommends that when deciding on the online store trading platform, first understand the difference between the two, and reasonably choose a Tmall store or a Taobao store based on your actual situation.

　　If you are just starting out, the editor still recommends that you start with Taobao stores. If you have the funds to invest in Tmall, it is enough to create a very good Taobao store. As long as we make steady progress and do it steadily, a Taobao store will be very easy to build, and the official support for Taobao is gradually increasing.

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