Laogao E-commerce Newsletter on November 30

Laogao E-commerce Newspaper E-commerce Morning News on November 30: 1. Taobao bans the sale of gas card value-storage services, where should drivers go; 2. Peng Lei sends an internal letter to apologize for Alipay’s “campus diary”: If you are wrong, you are wrong! 3. Frequent haze can lead to the sale of air in online stores: 5 yuan for domestic production and 699 yuan for imported products;

4. Alibaba’s mother released the Uni Marketing methodology, aiming at global marketing in the future; 5. Xue Zhiqian’s Taobao store that he opened for one year is almost catching up with Jack Jones and GXG.

1. Taobao bans the sale of gas card value storage services, where should drivers go

On November 30, yesterday, Taobao issued a public notice on the change of the "Rules for the ban on the sale of installment refund products without Taobao's license", adjusting the scope of the ban on the sale of gas card products, including but not limited to fixed-quota card coupons, stored value cards, stored value services and installment refund products. The new regulations will officially come into effect on December 6, 2016. The new regulations mention that common gas quota card coupons and stored value cards issued by oil and gas sellers such as Sinopec and China Petroleum, or gas card storage services and installment return marketing activities issued by other related operators are included in the ban scope. Except for Tmall that has implemented merchant access measures separately.

Comment: E-commerce sellers pay close attention.

2. Peng Lei sent an internal letter to apologize for Alipay’s “Campus Diary”: If you are wrong, you are wrong!

On November 29, Peng Lei, chairman of Alipay's parent company Ant Financial, issued an internal letter to respond to the recent controversy caused by Alipay's "Campus Diary" and other circles. Peng Lei summoned 22 members of the Ant Management Team to reflect and posted on the intranet: Never blame others for what you did wrong! Peng Lei also thanked the outside world for criticism and suggestions in the letter. At the same time, Peng Lei asked the Alipay team to work hard to improve themselves in the response of the intranet.

Comment: Alipay is so fast. In comparison, Baidu is really not sensitive to public opinion.

3. Frequent haze creates air sales in online stores: 5 yuan for domestic production, 699 yuan for imported products

According to news on November 30, Taiwanese media said that the frequent occurrence of smog in mainland China has given birth to a new industry - selling air. A bottle of imported air is priced at more than RMB 200, and a sip is about RMB 1.2 yuan. Selling air is usually packaged in mineral water bottles, and it is claimed to be ready to be shipped and released. Some of them also have the promotional slogan of "buy one free one free in severe smog areas". Experts said that there is no category classification for such products in mainland China, and it is suspected of three-no products and false advertising. Consumers are advised to buy them with caution.

Comment: There is a purchase and sale when there is demand, but consumers should still buy it with caution. Air is too unreliable.

4. Alibaba Mom released Uni Marketing methodology, targeting global marketing in the future

On November 29, Alibaba Mom held the "2017 Alibaba Mom Global Advertiser Summit". At the summit, Alibaba Mom released the Uni Marketing global marketing methodology, interpreting the global marketing solution with consumer operations as the core concept. Alibaba Group CMO Dong Benhong said that Uni Marketing is a marketing methodology that "consumer operations are at the core" under the new retail system and uses data as energy to achieve "full link", "all media", "all data" and "all channels".

Comment: The intelligent marketing driven by big data and the continuous construction of the super media matrix have enabled marketing digitalization to have data thinking, turning linear one-way marketing thinking into three-dimensional marketing thinking. At the same time, it enriches the media scenarios of marketing delivery, and integrates data to form strategies and guide delivery.

5. Xue Zhiqian has opened a Taobao store for 1 year and is about to catch up with Jack Jones and GXG

According to news on November 30, Xue Zhiqian, who was already very popular, has been flooded with his friends in the past two days because of an H5 page. Industry insiders revealed that Xue Zhiqian’s Weibo advertising magazine’s regular price is as high as 500,000 yuan. According to statistics, Xue Zhiqian has received a total of 39 advertisements from January this year to now. In addition, Dangerous People (later DSP), a men's fashion brand founded by Xue Zhiqian in October last year, reached the 8th place in Taobao's iFashion men's clothing sales in one fell swoop in October this year, following well-known men's clothing brands such as Jack Jones and GXG.

Comment: In the era of fans, popularity is traffic, and popularity is money.

6. Momo joins forces with Taihe to start the music star-making strategy and realize commercialization through the pan-entertainment platform

On November 29, the mobile social platform Momo announced that its Hali Live broadcast has reached a strategic cooperation with Taihe Music Group, a music service agency. The two parties will integrate Taihe's resources in the record industry and Momo's network resources to lay out the music industry chain. Momo said that in the future, Ha Ni Live will also rely on Taihe Music’s professional music training system and broad promotional channels to start the celebrity music star-making plan to complete the cross-border integration of music and live broadcast.

Comment: Consumption upgrades, the entertainment industry will only become more and more popular.

7. New policy on online car-hailing in Xiamen is issued: You can open a household registration without a local account

On November 29, the reporter learned from the Xiamen Municipal Transportation Department on the 29th that after a month of public solicitation of opinions, the "Implementation Rules for the Management of Online Taxi Services in Xiamen" was officially promulgated a few days ago. The implementation rules make relevant regulations on the models of online car-hailing vehicles and drivers in Xiamen. It is worth mentioning that there is no compulsory regulation on local household registration when driving online car-hailing vehicles in Xiamen.

Comment: The details of the web car vary from place to place. What does it reflect?

8. Foreign media: WeChat mini-programs follow the industry trend of "starting APPs in APPs"

According to November 30, last week, Zhang Xiaolong, senior vice president of Chinese Internet giant Tencent, disclosed some photos to the public, showing that the chat tool WeChat began to integrate "mini programs". This function allows WeChat users to use various Internet application services without downloading software, greatly expanding the functions of WeChat. According to foreign media reports, since the beginning of this month, Tencent has been cooperating with a small number of users to test the mini program. If the WeChat function is successful, it will once again enhance Tencent’s influence in the Chinese mobile Internet market.

Comment: Mini programs will consolidate Tencent’s leading position as a mobile application provider, and other mobile software stores will be further marginalized.

9. The new rules for online live broadcasts will be implemented tomorrow: anchors cannot be "willful" and barrage must be civilized

According to November 30, in response to the chaos in online live broadcasts, the Cyberspace Administration of China issued the "Internet Live Broadcast Service Management Regulations" (hereinafter referred to as the "Regulations") on November 4. The "Regulations" will be implemented tomorrow from December 1, and have made requirements for live broadcast platforms, anchors, and viewers. Among them, online anchors implement the "real-name system + blacklist" system, and prohibit the re-registration of anchors included in the blacklist, which is called the strictest new regulations. Some analysts pointed out that live broadcasts should not be too "willful" in the future, and they should not "smack up" pornographic.

Comment: The chaos in live broadcasts must be curbed, otherwise the industry will be destroyed.

10. Amazon employees also jumped off the building: they were rejected because they were switched to the department.

On November 30, a male Amazon employee jumped down from the company headquarters building yesterday evening and attempted to commit suicide, but fortunately he did not hurt his life. The employee sent an email to hundreds of colleagues, including Amazon CEO Jeff Bezos, before jumping off the building, according to people familiar with the matter. The employee recently applied for transfer to another department, but was rejected by Amazon and included in an employee promotion program, people familiar with the matter said. Employees included in the program may be terminated by the company if their work performance does not improve during the period.

Comment: Employee problems caused by workplace pressure not only affect work efficiency, but also seriously affect the company's reputation.

11. Zhang Chuan, executive vice president of 58.com, resigned. Yao Jinbo: Thank you very much

According to November 30, 58.com announced last night that the company's executive vice president Zhang Chuan had submitted his resignation and officially resigned on November 29, 2016. 58.com emphasized that Zhang Chuan's resignation was not due to disagreement with the company in business, property, accounting or any other aspects. To ensure a smooth transition, Zhang Chuan will work closely with the company. After Zhang Chuan resigns, his responsibilities will be jointly undertaken by the company's CTO Xing Hongyu, Executive Vice President Zhuang Jiandong, Senior Vice President He Mingke and several other vice presidents. Yao Jinbo, Chairman and CEO of 58.com, said: "In the past five years, Zhang Chuan has been extremely loyal to the company and has made great contributions. Here I would like to express my sincere gratitude and wish him a better future."

Comment: Can 58 quickly find a suitable successor?

12. LeTV responds to rumors of layoffs: It is normal to eliminate the last place every year

According to news on November 30, media recently reported that insiders inside LeTV revealed that LeTV wants to lay off 10% of its employees and implement an N+1 compensation system, and the sub-sectors of non-listed companies have begun to deal with it. This means that LeTV Group's layoffs this time are about 800 people. According to reports, people from the public relations department of LeTV Holdings did not deny this rumor. The reporter asked LeTV about the rumors of layoffs. The head of LeTV Holdings' public relations department did not respond positively, but forwarded the words that LeTV Chairman Jia Yueting said in an exclusive interview with a commercial website on November 6: "Every year, the indicators set by our last-place elimination are about 8-10%, but in fact they have not achieved it at all. We hope to at least work hard this year. At the end of the year, we have entered a comprehensive value assessment and performance assessment. We must do this this year resolutely."

Comment: LeTV should consolidate the company's technology, internal management, and upstream and downstream relationships to avoid the possibility of "unfinished".

13. JD.com and other 5 companies have been selected as the first batch of online judicial auction platforms

On November 30, the Supreme People's Court recently announced the list of judicial auction network service providers, and five platforms including JD.com and People's Court Litigation Asset Network have entered the list of lists and obtained the qualification for online judicial auctions. Starting from January 1, 2017, except for assets that must be disposed of through other channels, or that are not suitable for online auction, all litigation assets will be adopted through online judicial auctions, and the auction of court litigation assets will be fully online.

Comment: This move will help give full play to the open and transparent advantages of the Internet service platform, create a good auction environment, and help judicial auctions innovate and change.

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