At the beginning of 2021, how to create a "good start" has become the most concerned issue for merchants recently, especially after the 3.8 Goddess Day event, many merchants are reporting that traffic is getting smaller and smaller and lower returns are getting lower and lower. When many traditional Taobao merchants are exhausted, Laogao's e-commerce circle specially invited Taoist Tang, a Taobao e-commerce company, who has been in-depth guidance of more than 15 years, toto Tang, a teacher who has been in charge of more than 30 e-commerce companies, to open up another e-commerce path for merchants!
First, let’s do a small survey. Are most businesses doing e-commerce live broadcasts facing this situation now?
1. The merchant was kidnapped by the pit fees and high commissions of big internet celebrities;
2. Merchants need to train their own anchors or cooperate with anchors;
3. Merchants prefer pure commission cooperation;
4. There are a large gap in merchants’ self-broadcasting supporting services and positions.
So the question is, how can we sell goods through live broadcasts in this case? Douyin, whose live streaming sales turnover exceeds 50 billion in 2020, tells you: Come here.
1. Why do merchants want to develop Douyin?
We can first look at a set of current data on Douyin: 600 million daily active users, and the average daily stay time of more than 50 minutes! Such large data is telling us that if we don’t do Douyin now, when will we not develop Douyin now?
With such a powerful platform, how should we e-commerce sellers operate? The most convenient one - live streaming and selling goods!
2. Which industries are suitable for selling goods on Douyin?
1. The audience is suitable for everyone; for example, if your audience is a company, it is not suitable for everyone.
2. It is suitable for those with large audiences; after all, Douyin has the nature of planting grass, and the larger the number, the more people it will be driven.
3. All products are suitable for those with stories. For example: If you are a seller of brush and inkstones, you can shoot short videos of the process of making inkstones. This kind of product with a story will definitely become popular.
3. Apart from Douyin, can you choose another platform to sell goods?
We can first look at a platform comparison:

Let's take a look at another sales amount chart:

Based on these two pictures, we can draw a very happy conclusion: on Douyin, even if you don’t have many fans, you can still do a lot of sales!
4. Do I have to do something else after I make Douyin?
Of course! As e-commerce sellers, we can actually develop the entire platform, but we can first release on Douyin. You can still sell goods on Taobao later.
Finally, I wish all e-commerce sellers a big sale in 2021!
In order to help more e-commerce people, we have compiled a must-have live broadcast operation dry goods package for e-commerce people. ↓↓↓

Including live e-commerce training materials, live operation panoramic maps, Zhisheng Live’s top ten rules for selling goods, etc. Click online information to contact us and receive it for free ~
2021 has been fully launched. What new changes will be made on e-commerce platforms and what changes will be made in the e-commerce industry? In order to help more e-commerce people clarify their direction, from March 25 to 26, Laogao E-commerce Club will hold the 2021 E-commerce Entrepreneurs Opening Year Forum, and invite 18 guests from mainstream e-commerce platforms such as Alibaba, JD.com, cross-border (Amazon, Shopee, ebay, AliExpress) to have in-depth face-to-face exchanges, answer questions and answer questions on the spot, and talk about the latest trends and changes in 2021, helping e-commerce people seize the opportunity and plan for 2021! Registration is on the hottest event, scan the QR code to learn more! ↓↓↓
