Laogao E-commerce Newsletter on November 10

Laogao E-commerce Newspaper on November 10th E-commerce Morning News 1. Ignore LeTV's crisis theory, LeTV Video announced its 2017 strategy; 2. Online shopping agency, not only provides convenience but also hidden risks; 3. Taobao rectifies mobile phone categories? Different models can only be sold separately; 4. Obama stepped down, Hillary gave up, Trump was elected, and the overall performance of US technology stocks was stable; 5. Liu Qiangdong made a big-market chicken with double 11 money live broadcast: the routine is very deep.

1. Ignore LeTV's Crisis Theory, LeTV Video Announces 2017 Strategy

According to November 10, LeTV Video announced a list of 100 variety shows and dramas at the 2017 resource promotion conference today. LeTV Video said that the proportion of self-made content further increased significantly in 2017, and the trend of self-made instead of pure procurement has become very obvious.

Comment: Suddenly, all the people who sing LeTV are overwhelmingly. I really want to know if LeTV really collapsed, is it LeTV's own problem or is it forced by public opinion; if LeTV does not collapse, how should people who are now swearing about LeTV's pills end?

2. Online shopping agents not only provide convenience but also hidden risks

According to news on November 10, the ever-popular online promotion festivals such as "Double 11" have also given birth to a group of "substitute families" and "photographers". Experts say that since Taobao accounts and login passwords are associated with personal privacy information such as Alipay, credit cards, phone numbers, home addresses, etc., although merchants claim to ensure the security of consumers' information, who can guarantee that they will not use their personal information to conduct improper transactions?

Comment: Risks cannot be ignored for convenience.

3. Taobao rectifies mobile phone categories? Different models can only be sold separately

On November 10, Taobao recently issued the "Announcement on the Product Release Standards for Taobao Mobile Industry", which clarified the release specifications for mobile phone products, SKU ((stock unit, referring to the collection of sales attributes of baby), categories, pictures, etc. The announcement will officially take effect on November 15, 2016. The announcement pointed out that the titles of mobile phone products must not be stacked and displayed, such as putting iPhone 6 and iPhone 6S in the same title. Similarly, mobile phone merchants are not allowed to publish different models of products in the same product link in the form of multiple SKUs, such as putting iPhone 6 and iPhone 6S in the same product link.

Comment: Merchants should make timely modifications.

4. Obama stepped down, Hillary gave up, Trump was elected, and the overall performance of US technology stocks was stable

On November 9, Republican Donald Trump was elected the 45th president of the United States in the just-concluded US presidential election. After the opening of the U.S. stock market, the Dow Jones Industrial Average rose 51.09 points to 18,383.83 points, an increase of 0.28%; the S&P index rose 0.21 points to 2,139.77 points, an increase of 0.01%; the Nasdaq fell 12.48 points to 5,181.01 points, an increase of 0.24%. Technology stocks performed smoothly after opening today, with most stocks falling slightly.

Comment: Previously, many analysts predicted that if Trump is successfully elected as US president, it will cause a decline in technology stocks, but judging from the current performance, the overall market trend is stable and there is no expected sharp drop.

5. Liu Qiangdong made a big-market chicken with Double 11 money live broadcast: the routine is very deep

On November 10, Liu Qiangdong broke the news on Weibo that he would talk about live broadcasting to make big-pan chickens at noon today, and the raw materials came from a public welfare project that cooperated with Ma Huateng: poverty alleviation running chickens. I have to say that Dong Ge’s live broadcast really beats multiple goals in one fell swoop. It not only sets up for Double Eleven, but also promotes JD’s poverty alleviation projects. Finally, he also showed off his cooking skills and packaged himself. This trick is not acceptable.

Comment: Liu Qiangdong also took great pains to make Double 11.

6. Disguised price cuts to compete for the mid-range market, Apple sells refurbished machines: a profit-seeking adventure

According to news on November 10, nine years later, Apple's official website of the United States has started selling refurbished phones again, which is 15% cheaper than the new product. In the opinion of experts, Apple's move is also helpless under the pressure of continued decline in performance and sales. Although selling refurbished phones is a huge profit for Apple, it may not work in the Chinese market in the future. What's more, such a low-profile business model will also cause brand damage to Apple.

Comment: Is it still an apple that let go of the reserved apple?

7. Open the Double 11 green channel "online shipment" 7×24 to process the package

According to November 9, in order to meet the logistics needs of buyers and sellers, AliExpress's online delivery and worry-free logistics will open a green channel for Double 11. Online shipments and worries-free logistics will collect parcels normally from November 12 to November 13, and the daily collection time will be extended according to actual conditions; at the same time, the logistics provider warehouse will conduct 24-hour parcel processing from November 11 to November 18. In addition, AliExpress promised that the time limit for order logistics delivery during Double 11 will not be reduced, and the original time limit will not be changed.

Comment: The time has come to test logistics.

8. Jiangsu Industrial and Commercial Bureau random inspection: Huawei, Meizu, Gionee and other brands are on the blacklist

November 9th, the official website of the Jiangsu Provincial Administration for Industry and Commerce issued an announcement yesterday, which organized forces to conduct random inspections on the quality of digital mobile phones in the circulation field of the province. The unqualified projects mainly include sending and receiving sensitivity, sending and receiving loudness, sending and receiving distortion, battery discharge, etc. The products inspected this time involve 66 brands. Overall, the pass rate of well-known brand digital mobile phones is higher than that of non-known brands. Well-known brands that failed the sampling inspection include Huawei, Meizu, Gionee, Tianyu, Haier, etc.

Comment: I hope domestic brands can keep a good quality control.

9. Gome Online's Double 11 increased its capacity by 20 times, and 182 cities can reach the same day

According to November 9, Gome Online recently announced that it will invest 20 times the capacity this year's Double 11 to ensure that 182 cities across the country will deliver the same day. Gome Online stated that this year the platform's new self-operated logistics system covers more than 600 large and medium-sized cities across the country, and nearly 45,000 townships and four-level areas. During Double 11, the four major operation centers of Tianjin, Shanghai, Guangzhou and Chengdu were fully opened to ensure that 182 cities across the country achieved same-day delivery.

Comment: Can Gome make a fortune under the attack of cats and dogs?

10. Anonymous email reveals that Guazi's financing is fake, Guazi: SEC documents are used as evidence

On the evening of November 9, an anonymous email broke the news that Guazi Used Cars' A round of financing was faked, saying that Guangxin Capital's investment in Guazi Used Cars has never been reached, and Guazi's actual financing amount was not US$204.5 million. However, Guazi Used Cars immediately denied the authenticity of the news and stated that since the investors included the listed company 58 Group, Guazi Financing has SEC documents and announcements, and is strictly regulated by law and cannot be faked.

Comment: Capital Games...

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