Double 12 Taobao Kiss Day, detailed explanation of gameplay [2016 Taobao Market Seller's Last Chance]

Event details and registration link:

https://dacu.bbs.taobao.com/detail.html?spm=a2152.7874267.index.5.SbB4m3&postId=7258225

1. Investment targets and basic investment requirements

The 1212 Taobao Kiss Day event is aimed at Taobao sellers' investment, and the wireless mobile Taobao will be held simultaneously with Taobao.

Sellers participating in the event must meet the following basic store qualification requirements:

1) The seller who registers for the main branch venue is the market seller (some categories include Tmall sellers);

2) Sellers who register for the main branch venue must meet the seller qualification requirements of the "Taobao Marketing Activities Rules"

3) Sellers who have committed illegal or serious violations of quality control random inspections will be prohibited from participating in major promotions if they have lost 6 points or more points due to serious violations of the inspection;

4) Sellers who have violated the rules for selling counterfeit goods from January 1, 2016 (sellers who have been punished by 0 points for illegal sale of counterfeit goods due to special circumstances, as well as 24 points or more points for illegal sale of counterfeit goods in 2015) are prohibited from participating in major promotions;

5) The above are the basic registration requirements. Each branch venue may have additional requirements based on this requirement. Please pay attention to reading;

2. Introduction to the main venue and sub-venue of Taobao Kiss Day on 1212

1) Introduction to the main venue: The main venue is a concentrated area for displaying the best products and sellers of the big promotion. All traffic resources of the big promotion will be concentrated in the main venue. The content in the main venue is composed of the best sellers and products in each sub-venue. Through a series of recommendations and horse racing methods, consumers can provide consumers with the best selected products and the most service-capable sellers.

2) Registration method for the main venue: No merchant registration is required, and the best merchants will be selected through the branch venue through the merchant’s “horse racing” method.

3) Introduction to the sub-venue: The sub-venue can be divided into industry sub-venues, special sub-venues, business sub-venues, live sub-venues, special seller sub-venues, and label venues in terms of types.

4) Introduction to the industry sub-venue: The sub-venue is an independent venue composed of industries, categories and vertical markets. It is an area that carries selected contents of various sub-categories, segmented markets and industries. The branch venue has high requirements for the discounts, product prices, product inventory depth, and product popularity provided by merchants. Different types of shops or product collections are displayed on different floors in the branch venue, which will provide a higher product purchase conversion rate for merchants in the branch venue.

5) Introduction to the special branch venue: The special branch venue is the most popular special popular market selected by Taobao in 2016, and will provide consumers with a variety of services and special products.

Featured venue details:

https://dacu.bbs.taobao.com/detail.html?spm=a2152.7874267.index.6.ZTJcFV&postId=7262389

6) Introduction to the business sub-venue: The business sub-venue selects Taobao’s new shopping guide platform in 2016, diversifying the types of products and services, allowing consumers to experience the omnipotent Taobao in depth.

7) Introduction to the live broadcast sub-venue: The live broadcast sub-venue brings together the most popular anchors on Taobao, and provides Taobao consumers with rich and colorful live broadcast content during Double 12. The live broadcast is different and the excitement will not be closed!

Live venue details:

https://dacu.bbs.taobao.com/detail.html?spm=a2152.7874267.index.7.ZTJcFV&postId=7262921

8) Introduction to the special seller branch venue: Special sellers are the stage for displaying Taobao special sellers to users across the network. Scan sellers from dimensions such as the operation of special sellers fan community and seller characteristics, aiming to show users the diversity of Taobao products and the richness of sellers.

9) Introduction to the tag venue: As the latest venue this year, the tag venue brings together high-quality products from the entire network to help everyone discover their favorite high-quality products and improve consumers' shopping experience.

3. Time arrangement of sub-venues and special venues

1) Registration time for sub-venues from November 3 to November 18

2) The registration results of the sub-venue are announced: before November 23 (we will announce the results through Qianniu, Wangwang and "Tao Marketing" my workbench)

3) Activity warm-up time: December 1st to December 11th

4) Event products are on sale: December 12

4. 1212 Taobao Kiss Day introduction "Register as early as possible and cherish the quantity."

"Double Twelve Outdoor Field" is a general term for the event area except for "Double Twelve Main Venue", "Double Twelve Sub-venue" and "Double Twelve Specialty Hall". Like the "event products" of the main and sub-venues, we also enjoy the support of traffic channels supported by a series of key resources such as shopping carts and favorites. This Double 12 will conduct out-of-the-spot investment for millions of sellers, and more than tens of millions of products will have the opportunity to become "event products" for a big promotion and a shared feast.

Privileges to register for peripherals

1) Products that have successfully registered can be marked as the Double 12 big promotion product standard to enjoy the big promotion traffic

2) Products that have successfully registered may also enter the Double 12 tag venue and enjoy the traffic of the promotion

Peripheral time schedule

1) External registration time: November 3-December 12

2) External warm-up time: December 1st to December 11th

3) Event products are on sale: December 12

5. Time description of release, refund time, etc.

Shipping time: For orders paid by buyers from 00:00:00 to 23:59:59 on December 12, the seller (except for virtual category*) must ship the goods before 23:59:59 on December 26, and hand them over to the logistics company to pick up the parts. Consumers can check the logistics status of the orders (packing, transit, delivery, signing, etc.) within the logistics company system, otherwise the delivery processing will be delayed in accordance with the Taobao Rules.

6. After the merchant passes the review, the instructions and resolution will be issued.

1) After the merchant successfully registers for the sub-venue and is reviewed, it may still be cleared or disqualified by the system.

In order to avoid unnecessary losses from merchants, we will now list the reasons for possible liquidation. Merchants are advised to avoid the following situations:

A. After registering for the event, merchants have violated regulations that do not meet the qualifications for the promotion. Once verified, they will deal with the removal of the page of illegal product activities and the removal of the venues of illegal store activities.

B. After registering for the event, the merchant will sell the baby in advance at a price lower than the Double 12 promotional price.

C. After registering for the event, the merchant cancels the red envelopes that have been set

D. After registering for the event, the merchant cancels the shopping coupons that have been set up.

E. After the merchant signs up for the event, the main business category has changed due to the store’s own reasons.

F. The merchant took the initiative to ask the waiter to force the event to be cancelled

G. All other situations that no longer meet the activity qualification requirements after registration

2) How to determine that the "active products" have been cleared by the system:

A. Receiving a Qianniu or Wangwang clearance notice means that the currently registered product has been automatically cleared by the system, and the system will inform you of the reason for the clearance.

B. The sign of "Event Product" no longer appears during the warm-up period or on the day of the event

C. In "Tao Marketing-Taobao Official Marketing Activities Center", the registration status is "Offline" in "My Workbench"

3) What to do after being cleared:

A. If it is cleared before the event registration deadline, please ask the merchant to resolve the corresponding problems and re-register immediately.

B. If the registration is re-registered before the event registration deadline, the removed baby can still be restored to the event qualification.

C. If it is cleared after the event registration is deadline, please contact the corresponding responsible waiter for the meeting.

Please pay attention to the registration status of the event in a timely manner during the event to avoid missing the registration time and causing losses.

4) Merchants cancel their registration for the event by themselves:

A. This Double 12 event allows merchants to cancel their registration for the event before the review is approved

B. This Double 12 event does not allow merchants to cancel their event registration after the review is approved. Please pay close attention to the registration deadline for your registration.

C. If the merchant finds that the content of the registered "Event Products" is incorrectly set, he can cancel the registration in time before the event registration is closed to avoid losses.

D. Once the registration for "Active Product" is cancelled, the logo of this product will be invalid and will not be displayed again.

E. Once the registration for "event product" is cancelled, this product is no longer the "event product" of this Double 12 promotion, and the corresponding privileges will no longer take effect.

F. If the "Event Product" is cancelled, and the registration is re-registered and approved, the "Event Product" can still restore the activity qualification.

G. Merchants are advised not to cancel the registration of "event products" before the event registration is about to end, so as to avoid corresponding losses caused by the inability to re-register due to the event registration deadline.

H. If you delete the required threshold (store red envelope or Taobao shopping coupon) will cancel the event

7. Sellers must pay special attention: Don’t violate the rules!

1) During the promotion process, the following violations (including but not limited to) will be monitored throughout the process: selling counterfeit goods, false transactions, publishing prohibited information, fraud, false certification, picture theft, malicious cheating, intellectual property infringement, counterfeit material components, inconsistent descriptions, behavioral complaints, unfair competition, disrupting normal transaction security and order, etc. If any violation occurs, once verified, the illegal product activity page will be removed from the shelves and the illegal store activity venue will be cleared.

2) Specifically, during the activity, the following situations will be cleared (including but not limited to):

3) During the promotion process, the abnormal order data found by the system in your store will not be included in the ranking statistics, and Taobao will decide whether to urgently recycle and deal with the store's activity rights based on the abnormal data. At the same time, Taobao will punish sellers who illegally obtain or use official resources during Double Eleven and Double Twelve to disrupt market order, and sellers who are punished will be restricted from participating in Taobao marketing activities within 90 days from the date of punishment.

4) In this promotion, new market management situations were added: In order to protect the consumer rights of buyers, Taobao has the right to take compulsory measures such as freezing of funds and other Alipay payment account based on assessments such as fund security risks, commodity compliance risks, etc. for orders with high fund compliance risks, or other orders that require transaction funds to be guaranteed.

8. Answer questions on Double 12

Q&A link:

https://dacu.bbs.taobao.com/detail.html?postId=7264037

Question format: member name + registration link + product id + question description + screenshot

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