According to Tencent’s latest financial report, the daily active users of WeChat mini programs have reached 170 million, with 580,000 developers, and 1 million developers have also been announced to make mini programs the strategic focus of the future.
2018 is the second year of rapid development of mini programs, and the dividends are still there. How can ordinary people seize the dividends of mini programs?
On May 5, the "2018 (Guangzhou) Mini Program Summit" hosted by the New Media Manager was successfully held at the Shangri-La Hotel in Guangzhou. A total of 1,200 mini program practitioners participated, with a large scale.
22 big names including Yang Zhenkai, founder and CEO of New Media Manager, Shi Wenlu, founder and CEO of Aladdin, Jiao Xufeng, editor-in-chief of Xinhua News Agency Weiyuedu, and Ji Weining, CEO of Quantum Cloud Kawa Microka, participated in the speech and sharing.
The theme sharing of 6 major sectors in this mini program Thousand People Summit is "Mini Program Product Release", "Mini Program Keynote Speech", "Secret Books of Self-media Mini Programs", "Roundtable Forum: Controversial Mini Programs, Are Overrated", "Mini Programs Become a Popular, How to Reach Content E-commerce Taking advantage of the situation", and "The Core Methodology of Creating Popular Mini Programs".
1. New Media Manager releases the first mini program traffic diversion platform "Program Promotion"
At the beginning of the event, Yang Zhenkai, founder and CEO of New Media Manager, delivered a speech and released their products for entering the mini program.
He believes that in the past, it took four or five years to achieve a 20% penetration rate in the industry, and the speed of mini programs will be far faster than that of mobile Internet. If you run for a year, the chances of others surpassing you are very small, because the scene has been captured by you. So this may be the final bonus battle, and we need to set out as soon as possible!
At the end of the speech, Yang Zhenkai also released a new product of the mini program - Program Promotion, which is the first mini program traffic diversion platform in the country. It comprehensively helps mini programs solve traffic problems, supports CPA, CPC and CPS models, and serves the mini program team.
Aladdin founder and CEO Shi Wenlu also said that from the industry perspective, this will be very good for the development of the entire industry, and more and more service providers will serve mini program practitioners together, which is conducive to the healthy development of the ecology.
2. Keynote speech by mini program practitioners
Wei Xiaoxiang, general manager of WeMang New Retail Business Department, Wang Junyu, co-founder and CEO of Qingmang, Yao Junfeng, CEO of Wanche Professor, Yang Fangxian, CEO of Qun Applications, and Huang Yanbo, CEO of Yinian Shared Album, gave keynote speeches respectively.
Among them, Yao Junfeng, CEO of Wanche Professor, believes that it is much more complicated for us to do WeChat mini programs than in the past when we did self-media, because only traffic can be obtained on the official account, but it is quite difficult to make mini programs. You have to design products, consider user feelings, and you have to connect the behavior into traffic conversion and conduct commercial monetization.
3. Mini Programs, New Secrets
How do self-media public accounts take advantage of the rise of mini programs? Liao Shijian, partner of Shidian Reading, said: "In the past, many people were obsessed with chasing hot topics, title parties and reading volume, but as content entrepreneurs, entering the era of mini programs, they should think more about how to create their own content containers and turn the scene into products."
Liu Shaonan, chief product architect of Dingxiang Doctor, also has a similar view. He believes that the first thing to do in content mini programs is to make structured content products, because the value of information depends on the structure, written by professionals, reviewed by professionals, and proofread the disease knowledge graph.
Jiao Xufeng, editor-in-chief of Xinhua News Agency, believes that based on Xinhua News Agency's non-profit, spreading positive energy, and multi-channel publicity and promotion, there are three advantages of news media using mini programs: First, it has strong social attributes, which we do not have in other channels. Second, the small program has the functional attributes of interaction as the core. Third, you don’t need to download and you will be able to see the content soon.
4. Roundtable Forum: Is the controversial mini program overrated?
Afterwards, the roundtable forum was opened, hosted by Huang Yongxuan, the founder of Yijian Group and Weishou, and participated by Wang Youyun, the founder and CEO of Qimai Cloud Business, Ji Weining, CEO of Quantum Cloud Kawa Microcard, Wang Baochen, founder and CEO of Maker Tie, and Peng Bing, Meipian COO. The roundtable forum conducted in-depth discussions on issues such as "how to choose between APP and mini-programs", "how to enter mini-programs from official accounts", "how to use mini-programs to monetize", and "what field of mini-programs are most likely to rise in 2018".
5. Mini programs are popular, how can content e-commerce take advantage of the situation to rise
Maitreya, vice president of operation of Weixuan, shared three major misunderstandings about operating WeChat e-commerce. First of all, WeChat e-commerce is not a traditional model of "traffic × conversion rate × customer unit price"; secondly, subscription accounts, service accounts, mini programs, personal accounts, and communities should be targeted around one business goal, rather than becoming five different business goals; finally, WeChat e-commerce does not need to brush orders, and finally divert traffic to Taobao, which is fundamentally not the business of WeChat e-commerce.
Jia Wanxing, founder and CEO of Xiaoxiaobao Mama, shared a keynote speech called "The Secret of Operating E-commerce Mini Programs". There are many practical things, such as the four practical things for planning and promoting sales: to make your activities have social attributes, make users feel that they are affordable activities, to actively spread activities, and to keep users in a continuous popularity.
Yan Ming, founder and CEO of LOOK, shared four ways to play e-commerce mini programs: import, conversion, deep digging and fission. Import means pulling article users to the store. Conversion is when users enter the store and convert users efficiently. The last two points are particularly important in the WeChat ecosystem. Deep digging is to turn traffic thinking into user thinking, whether it is community, membership, or CRM user management, and to serve your users in-depth. The last point is fission. The official account is a limited traffic pool, but if you make good use of the super users in the limited traffic pool, you can find new users through group buying, bargaining or social relationship fission.
6. The core methodology for creating popular mini programs
How to create a popular mini program? Jiang Wenyi, founder and CEO of Heika Camera, first shared his methodology. The first is to break through self-cognition, the second is to learn the methodology of popular products, and the third is to think from the earliest time, what should we do after the explosion.
Wang Honglong, the founder of Yongsheng Technology, shared the Six-Meridian Divine Sword that creates a popular mini program matrix. First, the strategy must be accurate. If you choose the right one, the wrong one will definitely be wrong. Second, the execution must be ruthless. The third step is to control the details, and every detail will be rewarded. Fourth, iteration should be fast, because everyone is not patient for that long. Fifth, fission must be fierce. Sixth, you must have deep internal strength and do it according to the team's ability and level.
In addition, Zou Yuhui, founder of Xiaoshui, and Lin Jinguang, CEO of Bao Nishu, also shared their methodology for hits at the venue.
With the continuous improvement of mini programs, how should we seize this wave of dividends for e-commerce operations? Welcome to consult us
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