Is it a bug or a business shrinking business that has been completely paralyzed in the e-commerce company?

　　Fresh food e-commerce company Xu Xian is in a storm of system collapse. On June 28, the Xuxian App and computer ordering systems were all paralyzed, and pickup points in cities such as Beijing, Shanghai, and Hangzhou were unable to accept orders normally. The page shows that all pickup points are "decorated" or "opening soon". On the afternoon of June 28, Xu Xian Company conducted verification. The relevant person in charge of the company said that he would not make an official response to the paralysis of the pickup point and would not accept media interviews. However, he revealed that "the company leaders are all holding meetings on this matter", and said that it is not clear when the system will be restored. As of press time, Xu Xian did not give any official response to this.

　　The pickup point abnormal system is paralyzed

　　In the fresh food e-commerce industry, Xu Xian does not provide door-to-door delivery services to consumers like most e-commerce platforms, but needs to go to the pickup point to pick it up. On June 28, it was found from Xuxian App that all the pickup points were paralyzed. The store logos marked "New Store" and "Decoration" had become "decoration" and could not be clicked. When clicking, it was displayed "Store decoration, go and see other pickup points." However, no pickup point can be found in the app that can be used normally. The above situation also occurred in the Xu Xian web version.

　　Calling Xu Xian's official customer service staff was told that the warehouses for storage and distribution products were being adjusted and debugged the system, and the existing suppliers would change and new products would be added, but it is not clear which new products would be added. At the same time, the customer service staff confirmed that all the pickup points in Xu Xian in Beijing were paralyzed. A store owner of the pick-up point said that after the system was paralyzed, Xu Xian issued an internal statement through WeChat, "All stores that show decoration, the system crashes, and the technology is being repaired! All out of stocks, counting customers' mobile phone numbers and out of stocks, unified refunds are made!" Another store owner said that Xu Xian said that the company is expected to be repaired later on June 28.

　　The head of Xu Xian's Beijing company headquarters said that he would not make an official response to the paralysis of the pickup point and would not accept media interviews, but revealed that "the leaders are all holding meetings on this matter", and said that he did not know when the system will be restored and could only wait for the app to be announced.

　　The order quantity is unstable and the pickup points are constantly evacuating

　　System paralysis may be just a temporary headache for Xu Xian, and how to reduce costs is a long-term problem. The owner of the store located at the pick-up point on Qingniangou Road said that the quantity of Xu Xian's orders was very unstable, and the fruits they delivered were sometimes one or two boxes, and sometimes there was no order for two or three days. But he revealed that the commission ratio of the store owner is 1/10 of the order amount, "it is only 7 yuan or 8 yuan a day, and it only earns more than ten yuan at most, and only earns 200-400 yuan a month."

　　From Xu Xian’s PC, there are 375 pickup points on campus and business districts in Beijing. If all these pickup points are calculated based on the average monthly commission of 300 yuan for Xu Xian’s store owners, Xu Xian’s average monthly payment exceeds 110,000 yuan.

　　A person who once worked for Xu Xian said that the commission paid by Xu Xian for the owner of the pickup point is lower than the expenses of Xu Xian’s early self-built pickup point. These stores can also be used to increase the density of the pickup point and indirectly increase the coverage of the market. The ultimate goal is to reduce the financial pressure of opening a store. The high loss rate has always made fresh food difficult. If the store increases operating costs, Xu Xian will face even heavier pressure. Nowadays, the number of pickup points that cooperate with third parties has far exceeded the number of stores built by Xu Xian in the first place.

　　Around 2016, Xu Xian closed its own stores on a large scale. The owner of a Xu Xian pick-up point said that Xu Xian’s own store is next door to his store. Last year, Xu Xian withdraws the rent and his tobacco and alcohol supermarket started to cooperate with Xu Xian, but it is just to increase popularity. "After all, the orders per day do not exceed 10 orders, so it is too difficult to make money by pointing at it."

　　Xu Xian opened Xu Xian's UP Good Product Convenience Store at the few self-operated pickup points. Unlike the previous pickup points that needed to place orders in advance and pick up the goods the next day, they can be purchased directly in the convenience store, and the categories have also expanded a lot, including juice, fresh fruits, snacks, roasting, desserts, coffee, salads, etc. With the popularity of various tea brands, Xu Xian's offline stores have even begun to sell tea drinks.

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