Compared with the "Star Diamond Crown" that sellers are familiar with, shopkeeper credit is a comprehensive processing and evaluation of massive data, including various data from merchants, rather than limited to consumer evaluation. The calculation dimensions and methods of the two are completely different.
With the increasing improvement of the online shopping environment and the maturity of the consumer group, the "Star Diamond Crown" system, which was originally based on consumer evaluation, can no longer meet the new needs emerging in the market.
To this end, Taobao upgraded its existing credit system and launched a new "Shopkeeper Credit". At present, the system has officially landed in the seller center. The trial operation first started with the "Domestic Electrical Appliances" category, and then added "Kitchen Appliances" and "Personal Care" categories, covering a total of about 220,000 sellers. The seller's center backend will display the shopkeeper's credit score.
A relevant person in charge of Taobao said that by the end of April 2017, the shopkeeper's credit will cover all sellers. In the future, Taobao is expected to downplay the concept of "star diamond crown" and switch to using scores to arrange search weight allocation.
Compared with the "Star Diamond Crown" that sellers are familiar with, shopkeeper credit is a comprehensive processing and evaluation of massive data, including various data from merchants, rather than limited to consumer evaluation. The calculation dimensions and methods of the two are completely different.
Among them, "score" is the embodiment of the shopkeeper's credit, with a total score of 1,000 points. According to the score, it is divided into five levels: poor, average, good, excellent, and best. The score and credit rating directly reflect the seller's credit performance on the Taobao platform. In a short period of time, the front desk page will not reveal the seller's score.
Credit rating
If "Star Diamond Crown" depends on the buyer's evaluation, many sellers are curious about how the shopkeeper's credit comes from? The editor learned that the shopkeeper's credit includes five dimensions: merchant qualifications, merchant business capabilities, consumer evaluations, merchant business stability, and merchant compliance business conditions. It specifically covers multiple indicators such as fake goods penalties, false transactions, favorable review rate, store business time, transaction volume, and dispute rate.
When the seller logs into the seller center, you can find a radar chart in "My Credit Score". If the coordinates are closer to the outer circle, the better the performance. This dynamic score will be updated every day based on the merchant's situation. At the same time, in order to give full play to the actual role of scores, the platform will also have corresponding "credit score suggestions" to guide sellers to pay attention to problematic indicators and do a good job in business improvement.
Radar diagram reflects the performance of the store in 5 dimensions
It is understood that Taobao has fully upgraded its existing credit system, which took more than half a year of research and invited scholars and sellers from home and abroad to build it together. The entire system is mainly considered from the existing online shopping environment and evaluation system.
In the current online shopping environment, consumers hope to fully and quickly understand the situation of merchants and products, and have more independent shopping judgments; for merchants, with the single credit system in the existing credit system, merchants often passively face this environment full of bad competition such as order brushing, credit speculation, and malicious evaluation of competitors. They cannot operate on the platform with peace of mind, give full play to the quality and service capabilities of goods, and cannot reflect differentiated business advantages.
"Because shopkeeper credit is a brand new system, Taobao is convening sellers to participate, and with the help of the new system of shopkeeper credit, it creates more development space for sellers. It hopes to present the honest business conditions of each merchant based on big data, multi-dimensionality, more objective and comprehensively." According to a relevant person in charge of Taobao-Platform Governance Department.
At present, Shopkeeper Credit is promoting cooperation with the market entry threshold of horizontal market (Chaodian Street), and cooperation in searching and recommending traffic sorting. It is expected that by the end of April 2017, the shopkeeper's credit will cover all sellers and switch to using scores to arrange search weight allocation.
Q&A:
1. Question: What is the impact of shopkeeper’s credit on the store now? What will the impact of the high and low credit of the shopkeeper?
Answer: Shopkeeper Credit is currently in the trial operation stage and has no impact on the store at present. It is just to let you understand your status under the new mechanism. In the future, the shopkeeper credit will cooperate with various business scenarios. Merchants with high credit will easily get more opportunities. Merchants with low credit will also give clear directions to help improve. In the future, we will give special explanations on the cooperation in various business scenarios.
2. Question: What methods can I use to improve my shopkeeper’s credit?
Answer: Shopkeeper's credit is a comprehensive score that includes multiple data dimensions, such as positive review rate, store operating time, transaction volume, dispute rate and other indicators. It is recommended that you log in to - Seller Center - Transaction Management - My Credit to view the shopkeeper's credit details and suggestions.
3. Question: Is the shopkeeper’s information only applicable to Taobao merchants?
Answer: Shopkeeper Credit is currently in the trial operation stage. It will be temporarily conducted on some Taobao categories merchants, and will be gradually applied to Tmall merchants in the future.
4. Question: Why can’t I see my shopkeeper’s credit?
答：掌柜信用现属于试运营阶段，暂时只有数码家电部分类目的商家可以看到自己的掌柜信用情况，后续我们将按类目陆续开放給更多的商家，还请您知悉，谢谢！
5. Question: Does the shopkeeper’s credit have any effect on consumers?
Answer: The shopkeeper's credit is currently only visible to the merchants themselves, so it has no impact on consumers for the time being. If there is a combination of business scenarios in the future, we will give a special explanation.
6. Question: I am a Crown seller. Why is my shopkeeper so low? What is your total score?
Answer: The shopkeeper's credit is a comprehensive processing and evaluation of massive data, while the Star Diamond Crown is a credit system with accumulated points established only based on consumer evaluation. The calculation dimensions and methods of the two are completely different, so this difference occurs. Currently, the total credit score of the shopkeeper is 1,000 points.
7. Question: Does the shopkeeper’s credit have a ranking? How do I know the ranking in my industry?
Answer: Shopkeeper Credit does not have an industry ranking now, but you can see the status of your credit score in the industry in Shopkeeper Credit Management.
8. Question: Are the scoring standards in different industries the same?
Answer: We will take into account industry characteristics in the credit calculation of shopkeepers, but it will not affect the overall standards of comprehensive data processing and evaluation.
9. Question: Will the shopkeeper’s credit replace the current Star Diamond Crown system in the future?
Answer: The shopkeeper's credit will not replace the existing star diamond crown system, it is a brand new mechanism.
10. Q: I don’t want to show my shopkeeper’s credit. Can I cancel it?
Answer: Currently, only merchants can see the credit score of the shopkeeper, and merchants can only see their own credit score of the shopkeeper, and there are no other scenarios to be displayed. In the future, after the shopkeeper's credit is combined with the business, we will display the shopkeeper's credit scores based on the actual business situation, and the merchant cannot cancel it.
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