#Laogao E-commerce Newsletter#[E-commerce Evening News on September 1st]

Evening information: 1688 platform will gradually remove the bulk sales function from October 10 this year; Tmall Supermarket signed a contract with nine pet brands to directly supply and launch services on the same day and next day; Douyin e-commerce released a "ordinary store merchant" brand sales restriction notice; Amazon global store opening and Hangzhou cross-border e-commerce comprehensive pilot zone launch a brand overseas support plan; Alibaba's e-commerce platform Lazada plans to enter the European market to compete with Amazon...

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. 1688 platform announced the update notice related to cross-border treasure rate

According to September 1st, the 1688 platform released an update notice on 1688 cross-border treasure rate. The announcement stated that from September 14, 2022, the same 1688ID will unbind the cross-border treasure account within 180 days after unbinding the cross-border treasure, and the cross-border treasure rate will be maintained until the next rate update date; if the cross-border treasure is rebind after more than 180 days, it will be re-binded according to the new account. The announcement shows that the rate is refreshed at 0:00 on the 3rd of each month; the rate for this month is the lower of the rate level corresponding to the total transaction volume of the cross-border treasure in the previous natural month and the rate level corresponding to the total transaction volume of the user's average monthly cross-border treasure. (E-commerce News)

2. Tmall Supermarket signed a contract with nine pet brands to directly supply and provide services such as launch on the same day and next day.

September 1st news, Tmall Supermarket recently signed a contract with nine major pet brands such as Royal and Suli Gao to ensure the supply of genuine products. At the same time, it launched door-to-door, on-time delivery services for heavy grain on the same day and the next day. In addition, Tmall Supermarket’s own brand “Meow Full Score” has also been launched on Tmall Supermarket. Data shows that in the past three years, pet supplies in Tmall supermarkets have grown by nearly 40% each year. In order to meet consumers' growing demand for pet consumption, Tmall Supermarket previously opened an independent pet life entrance on its homepage, where you can buy cat litter, cat food, pet snacks, pet toys and other peripheral products in one stop. (E-commerce News)

3. Douyin e-commerce releases a "ordinary store merchant" brand sales restriction notice

On September 1, Douyin E-commerce issued a notice on the restriction of the brand sales of "ordinary store merchants". It is understood that on Douyin e-commerce, about 2061 brands require ordinary stores to have brand qualifications before they can be sold. If ordinary store merchants provide the above brand qualifications, they will no longer be subject to the requirements of specific brand power levels. However, while meeting the qualification requirements of specific brands, they still need to meet the qualification requirements of specific categories. Some industries adopt a targeted access system for some special brands. Merchants still need to meet specific requirements before they can enter. The specific requirements in the management specifications of each industry shall prevail. (E-commerce News)

4. The 1688 platform will be launched in batch sales starting from October 10 this year.

The announcement stated that in order to improve the ordering experience of 1688 buyers and promote the sustainable and healthy development of the 1688 trading market, the 1688 platform will gradually remove the bulk sales function from October 10, 2022. The announcement shows that some industries of the 1688 platform no longer support the "batch sales" function for newly issued products, including "sales units" and "sales unit conversion ratio". Products that have set this function need to be modified before November 10, 2022. If the products that have set this function do not modify the "Batch Sale" before November 10, 2022, the relevant products will be downgraded and removed from the shelves. After the modification is completed, the merchant can re-release the relevant products on the shelves. (E-commerce News)

5. The sales of eye protection lights, quilt covers and laundry supplies in JD.com’s school season increased by more than 10 times

According to September 1, JD.com’s home delivery and hourly shopping data showed that in the past week, sales of various school supplies and daily necessities have increased significantly. Sales of enrollment essentials such as eye protection lamps, quilt covers, and laundry supplies increased by more than 10 times year-on-year, and sales of electronic dictionaries, highlighters, and signature pens increased by more than 9 times year-on-year. In the past week, the search volume of keywords for the school season such as "students", "school starts", and "school supplies" has increased by more than 60% month-on-month on the previous week. (E-commerce News)

Internet news

6. 2022 Kuaishou Summer Youth Data Report: Hand-drawn, sand paintings and oil paintings are loved by teenagers

On September 1st, Kuaishou released the "2022 Kuaishou Summer Youth Data Report" today. The report shows that Kuaishou continues to enrich the high-quality content in the content pool. In the youth mode, it has selected high-quality content in more than 40 fields such as popular science, musical instruments, and sports. It uses "interest recommendation + multiple selection of excellence + time dimension" as the recommendation mechanism to make the pushed works more personalized and timely. This summer vacation, hand-drawing, sand painting, oil painting, badminton, basketball violin, ukulele, sketch, cat, and football are the top 10 content categories that teenagers on Kuaishou have liked; the videos that teenagers have the first viewing and the top two likes are all related to cats. (E-commerce News)

7. NetEase Yanxuan releases pet sub-brand "NetEase Tiancheng"

On September 1, NetEase Tiancheng, a subsidiary of NetEase Yanxuan, was officially launched, focusing on the mid-to-high-end pet market and has currently launched 8 products. The price of its core cat food products is between 100 and 300 yuan, which is different from the more popular pricing range of NetEase Yanxuan’s original cat food. Previously, NetEase Yanxuan pet business was established in 2017. NetEase announced its second quarter results for 2022 on August 18. In this quarter, NetEase's revenue was 23.2 billion yuan, a year-on-year increase of 12.8%, R&D investment was 3.6 billion yuan, and R&D intensity accounted for 15%; the net profit attributable to the company's shareholders was 4.7 billion yuan, a year-on-year increase of 32%. (E-commerce News)

Cross-border newsletter

8. Amazon Global Store Opening Joins Hangzhou Cross-border E-commerce Comprehensive Trial Zone to Launch Brand Overseas Support Plan

September 1st news, recently, the first "Amazon Brand Overseas Summit Forum" in 2022 was held in Hangzhou. At the meeting, the Hangzhou Cross-border E-commerce Comprehensive Pilot Zone joined hands with Amazon to open a global store and launched a joint brand overseas support plan to provide a series of services and favorable policies for newly established Hangzhou brand sellers who have settled in Amazon. The brand overseas support plan launched this time will select 30 companies for precise assistance based on the assessment of corporate strength and comprehensive potential. (E-commerce News)

9. The September procurement festival of Alibaba International Station officially started

On September 1, Alibaba International Station’s September Global Procurement Festival was officially launched and will last for a whole month in September. During this year's procurement festival, more than 12 million products enjoyed a certain "arrival guarantee". According to reports, during this procurement festival, in terms of service certainty, arrival guarantee and worry-free return services will save overseas buyers from worries. The international station provides overseas buyers with services that arrive on time and must pay for late arrivals for more than 12 million products. If the product does not arrive at the time of the promised product, the platform will make overdue compensation to the buyer. This year, we will join forces with 10,000 domestic merchants to jointly provide exclusive financial credit sales services to overseas buyers. (E-commerce News)

10. Alibaba's e-commerce platform Lazada plans to enter the European market to compete with Amazon

According to reports on September 1, Alibaba's Lazada Group is reportedly preparing to enter Europe and compete with competitors such as Amazon and Zalando SE based on the success of Southeast Asia. Lazada CEO Dong Zheng said that his specific plan will depend on economic development and market conditions. He did not disclose the time of the plan to enter the European market, nor did he specify which countries. This week, Alibaba disclosed that it invested $912.5 million in its Southeast Asian division, bringing capital inflows to $1.3 billion this year. (E-commerce News)