This year's Double 11, will you "brush orders" and block your account again?

　China News Service, Beijing, October 26 (Wu Tao) "If you want to 'brush orders' again, do you believe it or not!" On the 25th, the National Development and Reform Commission held a press conference on the relevant situation of e-commerce credit construction on Double 11. Government departments, all sectors of society, and e-commerce platforms jointly launched an anti-"credit speculation" campaign. The punishment for the breach of trustworthy subjects is very clear and specific. According to the situation, the platform can implement measures such as blocking and deleting the breach of trustworthy subjects, restricting entry to the platform, and restricting promotion. Even worse, they can delete their social media accounts.

"Trust speculation" has great harm and is characterized by professionalism and professionalism

　　As the name suggests, "credit speculation" means credit speculation. When shopping online, people usually refer to the merchant’s credit rating or merchant’s evaluation. Merchants with high credit rating and many positive reviews will undoubtedly gather higher popularity, so "credit speculation" appears.

　　In response, Xu Kunlin, deputy secretary-general of the National Development and Reform Commission, said that in recent years, the problem of online breach of trust has also been prominent, especially the violations of discipline and regulations such as false transactions, orders and credit speculation, malicious negative reviews, and abuse, leakage and reselling personal information, which have undermined the normal order of the network ecological environment, infringed on the legitimate rights and interests of consumers, and caused bad social impact.

　　Moreover, "credit speculation" also presents the characteristics of professionalism and professionalism. Some of the workers within the "credit speculation" organization are clear, with independent industry rules and guidelines, the scale of the industrial chain is getting bigger and bigger, and the harm to the healthy development of e-commerce is becoming more and more prominent.

Data picture.

       How to prevent and rectify "trust speculation"?

　　"Trust speculation" is so harmful, how can we prevent and rectify it? According to relevant personnel from the Development and Reform Commission, 11 major e-commerce companies will sign the "Abide by Trust and Practice Contract" before Double 11, consciously accept public supervision, and create a good atmosphere of honesty and trustworthiness on Double 11. Companies include Alibaba, Tencent, JD.com, Baidu Nuomi, Qihoo 360, Suning.com, Vipshop, Amazon, Dangdang, COFCO Womai.com, 58.com, etc.

　　In addition, anti-"credit speculation" information sharing will also be implemented. Give full play to the role of the national credit information sharing platform as the general hub and the general window of the Credit China website, publish a blacklist of punishments involving e-commerce, and publicize it on the Credit China website for reference and use by all sectors of society.

　　Enterprises will also jointly promote the sharing of anti-"credit speculation" information in the field of e-commerce and sharing economy. On the 25th, eight companies including Alibaba, Tencent, JD.com, 58.com, Didi Chuxing, Baidu Nuomi, Qihoo 360, and SF Express also jointly signed the "Anti-"Trust Speculation" Information Sharing Agreement".

　　In order to prevent and rectify "credit speculation", relevant national departments and enterprises will also carry out credit risk warnings and assessments; establish an information sharing mechanism. Specifically, e-commerce platforms should actively promote real-name authentication of accounts, based on unified social credit codes and resident ID numbers, and conduct data comparison and agreement exchange with the national credit information sharing platform, and establish a joint punishment subsystem for "credit speculation" behavior in the e-commerce and sharing economy based on the national credit information sharing platform, establish a sharing and regularly update the "credit speculation" blacklist.

Data picture. Photo by Zhang Yun

Punishment: The platform can delete the social account of the person who has lost trust

　　It is not difficult to find that in the anti-"credit speculation" action plan, it is mentioned that a blacklist of "credit speculation" is established for all kinds of serious breach of trust, and it will be shared regularly. The blacklist information of the "credit speculation" includes but is not limited to the units, individuals, websites and mobile applications that provide account services, data services, technical services, logistics services, financial services, information services, etc. for the "credit speculation" behavior.

　　In addition to establishing a "blacklist" for information sharing, joint punishment for the "credit speculation" subjects must also be punished. The main measures that platform companies can take against the subjects of breach of trust include restricting the establishment of new accounts, blocking or deleting existing accounts, restricting the release of goods and services, restricting participation in various marketing or promotional activities, deducting credit points, reducing credit rating, restricting the provision of Internet financial services, restricting account permissions and rights, reducing search ranking, restricting the entry of seriously breach of trusted delivery logistics companies into e-commerce platforms, dismissing and reporting and suggesting that peers in peers will not hire employees of serious breach of trusted delivery logistics companies, etc., sealing or deleting social media accounts, and restricting online advertising promotion.

　　Zhou Min, deputy director of the National Information Center, said at a press conference on the 25th that the "Double 11" online promotion integrity system has been established and that the joint punishment targets with the word "e-commerce" in the company name have a total of 19,829, and have been arranged to be announced on the Credit China website.

Data picture. Photo by Wu Junjie

　　Expert interpretation

　　——It is necessary for e-commerce platforms to condone suspicion of "credit speculation" to intervene

　　This anti-"credit speculation" action coincides with the eve of Double 11. What impact will this have on the upcoming Double 11? Lu Zhenwang, a well-known e-commerce observer, said in an interview with China News Service (WeChat official account: cns2012) that it can mainly create a good shopping atmosphere on Double 11 and protect consumer rights.

　　However, Lu Zhenwang emphasized that some "trust speculation" methods are already very clever, so "trust speculation" will not be completely eliminated. Zhu Wei, deputy director of the Communication Law Research Center of China University of Political Science and Law, said in an interview with China News Service that judging from the original "credit speculation" situation, some e-commerce platforms condon or acquiesce merchants to "credit speculation" in order to create false prosperity, which actually seriously infringes on consumer rights, so it is necessary for third parties, especially government agencies to intervene.

　　Zhu Wei also said, "Even so, it is difficult to completely eliminate the 'credit speculation' behavior. First, because there are too many merchants on e-commerce platforms; second, because the relevant laws and regulations are not sound, and there is a lag."

　　Affected by this anti-"credit speculation" action, will the sales of e-commerce in this Double 11 this year be affected? Lu Zhenwang said that Double 11 has become a national shopping carnival, and there are still many real shopping needs. Moreover, with the upgrading of consumption, overall, the sales results of Double 11 this year will not be affected. (over)